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Dawn shares her inspiring journey from a career in IT and software engineering at Apple to becoming a full-time photographer and eventually founding Tech Savvy Creative. Dawn discusses the importance of nurturing relationships, the power of email marketing, and how it offers the highest return on investment compared to other marketing channels. She provides actionable tips on getting started with email marketing, utilizing AI tools and the benefits of platforms like Flodesk. The conversation also touches upon the balance of being an entrepreneur and a mother, emphasizing the flexibility that entrepreneurship can offer.
Connect with Dawn from Flodesk:
@techsavvycreative
Connect with Danielle Wiebe:

@danilivinglife

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00:00 Welcome to the Business Babes Collective Podcast
01:05 Dawn's Journey: From IT to Photography
02:14 Transitioning to Tech Savvy Creative
05:17 Embracing AI and Technology
09:02 Top AI Tools for Creatives
12:42 The Power of Email Marketing
19:11 Deepening Relationships Through Email Marketing
19:32 Tangible Example: Utilizing Email Marketing for Events
22:00 Segmenting Your Email List for Better Engagement
24:50 Flow Desks: The Ultimate Email Marketing Platform
25:28 Getting Started with Flodesk
27:31 Cost-Effective Email Marketing Solutions
30:19 Tips for Effective Email Communication
30:48 The Power of AI Tools in Email Marketing
33:01 Balancing Entrepreneurship and Parenthood
34:10 Where to Connect and Learn More