Marketing Against The Grain

4.8 (351)
MARKETING
UPDATED SEMIWEEKLY

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

4D AGO

Claude 4 is INSANE! Connect to all Apps + Automate Workflows

Ep. 331 “Claude’s superpower is connecting with other applications”. Kipp and Kieran dive into the game-changing world of AI-powered marketing automation using Claude 4 Opus and app integrations. Learn more on supercharging your marketing workflows with Zapier integrations, using AI to simulate real-time team feedback, and why the future of marketing ops lies in harnessing connected AI models. Mentions Want our complete guide to Claude? Get it for free here: https://clickhubspot.com/wkm Claude 4 https://www.anthropic.com/news/claude-4 Claude’s Opus 4 https://www.anthropic.com/claude/opus Zapier https://zapier.com/ Check out this episode on YouTube: https://www.youtube.com/watch?v=E-grLw2vMbI Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

27 min
6D AGO

How I Create Expert-Level Presentations Using AI in 20 Minutes (2 Prompts)

Ep. 330 What if you could create a world-class presentation with just two AI prompts? Kieran dives into how marketers, founders, and salespeople can harness the latest AI tools to instantly generate slide decks using proven expert frameworks. Learn more on selecting your ideal presentation type, using AI to tap into methodologies from the best in the business, and streamlining the entire process by plugging in brand style guides for pitch-perfect slides every single time. Mentions Want our best marketing prompts? Grab our Claude Hacks for Marketers here: https://clickhubspot.com/dnu Want Kieran's Presentation Prompt? Get it here: https://clickhubspot.com/wne Genspark https://www.genspark.ai/ Claude’s Opus 4 https://www.anthropic.com/claude/opus Ramp https://ramp.com/intelligence Asana https://asana.com/ Check out this episode on YouTube: https://www.youtube.com/watch?v=w6EMrISDoUw Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

23 min
MAY 22

I Created a $200k MBA-Level Marketing Course with 1 AI Prompt

Ep. 329 What if you could create a world-class, MBA-level marketing course on AI with a single prompt—and for free? Kieran dives into the exact prompt and process he used to build a $200k-value AI marketing curriculum in less time than a coffee break. Learn more on crafting custom AI courses tailored to your organization, building real-world hands-on AI lessons (not just theory), and unlocking insider methods to integrate AI across every facet of your marketing team. Mentions Want our best marketing prompts? Grab our Claude Hacks for Marketers here: https://clickhubspot.com/mdv ChatGPT o3 https://openai.com/index/introducing-o3-and-o4-mini/ ChatGPT-4 Turbo https://platform.openai.com/docs/models/gpt-4-turbo OpenAI Tasks https://community.openai.com/t/new-feature-tasks-beta-rolling-out/1091180 Check out this episode on YouTube: https://www.youtube.com/watch?v=Jr2KaXfi6Eo Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

14 min
MAY 20

Using GPT-o3 to Replace My Creative Director (FREE PROMPT)

Ep. 328 Could an AI model be the world’s best creative director? Kipp dives into how o3 can instantly generate ad campaigns that nail your brand style, why combining smart AI prompting with image generation gets unprecedented results, and what it means for the future of creative work. Learn more about seamlessly turning brand guides into campaigns, mastering AI prompt chains for marketing, and the top ways to use o3 as your high-skill creative partner. Mentions Want our Creative Director prompt? Get it here: https://clickhubspot.com/pwd OpenAI’s o3 and o4 https://openai.com/index/introducing-o3-and-o4-mini/ ChatGPT https://chatgpt.com/ HubSpot Style Guide https://offers.hubspot.com/create-brand-style-guide Check out this episode on YouTube: https://www.youtube.com/watch?v=ifimwE4Q-Xk&t=313s We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

8 min
MAY 15

Become a Google-Level Prompt Engineer in 20 Minutes

Ep. 327 Kieran dives into how marketers (and anyone) can use AI and just a few smart prompts to create a Prompt Engineer. Learn more on turning PDFs into practical marketing templates, building a custom AI prompt engineer for your specific business goals, and generating marketing tactics. Mentions Want our PDF-to-Prompt Engineer Prompt? Get it here: https://clickhubspot.com/msl Lee Boonstra’s Prompt Engineering PDF https://www.gptaiflow.tech/assets/files/2025-01-18-pdf-1-TechAI-Goolge-whitepaper_Prompt%20Engineering_v4-af36dcc7a49bb7269a58b1c9b89a8ae1.pdf Claude https://claude.ai/ ChatGPT https://chatgpt.com/ OpenAI https://openai.com/ Check out this episode on YouTube: https://www.youtube.com/watch?v=ZnTb99ESoNk&t=417s We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

15 min
MAY 13

This AI Replaces Your Marketing Team in 30 Minutes (Step-by-Step)

Ep. 326 What if you could replace (or supercharge) your entire marketing team in under 45 minutes? Kipp and Kieran dive into how AI can build you an elite-level paid marketer, brand marketer, and product marketer, all powered by custom GPTs. Learn more on step-by-step instructions for creating expert marketing AI profiles, building custom GPTs that act as top-tier marketers, and how to leverage these virtual teammates to solve real business challenges—without hiring new humans. Mentions Get our Luke "The Paid Marketer" Master GPT here: https://clickhubspot.com/gjw ChatGPT https://chatgpt.com/ Claude https://claude.ai/ DALL·E https://openai.com/index/dall-e-3/ Brian Balfour https://brianbalfour.com/ Slack https://slack.com/ Check out this episode on YouTube: https://www.youtube.com/watch?v=18ouksJBwT4&t=38s Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

30 min
MAY 8

This AI Assistant Will Organize Your Life (No More Chaos)

Ep. 325 What if you could be 10x more productive—just by letting AI organize your workday? Kipp dives into how to leverage new AI assistants to automate your workflows, optimize your meetings, and finally banish daily chaos. Learn more on integrating Claude and ChatGPT with your Google tools, using AI to map and improve your daily routines, and building a custom personal assistant agent that keeps you one step ahead. Mentions Want our favorite productivity prompt? Get it here: https://clickhubspot.com/dse Claude https://claude.ai/ ChatGPT https://chatgpt.com/ Zapier https://zapier.com/ Make https://www.make.com/en Check out this episode on YouTube: https://www.youtube.com/watch?v=dD6ehvz5fDg&t=642s Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

18 min
MAY 6

How to Instantly Create On-Brand Product Pitch Decks Using AI Tools

Ep. 324 Did you know you can create a high-quality, on-brand pitch deck for your product in under 30 minutes—with almost no design work? Kipp dives into how to instantly create standout pitch decks using AI, blending style, content, and speed like never before. Learn more on why most slide deck generators still suck, how to use tools like Genspark and ChatGPT to nail your brand’s look, and pro tips for turning AI-generated outlines into sales-ready presentations—all without spending hours in PowerPoint. Mentions Want to automate your marketing with AI? Get our playbook here: https://clickhubspot.com/cbr Genspark https://www.genspark.ai/ ChatGPT https://chatgpt.com/ Claude https://claude.ai/ Gemini https://gemini.google.com/ DeepSeek https://www.deepseek.com/ Check out this episode on YouTube: https://www.youtube.com/watch?v=GoSFVjDsNvU Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by HubSpot Media // Produced by Darren Clarke.

21 min

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TRAILER

Introducing: Marketing Against The Grain

Welcome to Marketing Against The Grain. Co-hosted by HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan. Each week, you’ll get a seat at the table with Kipp and Kieran as they take you behind the scenes and into the discussions with the sharpest minds in marketing & growth (like Ross Simmonds, Mayur Gupta, and Alex Lieberman), who are doing things differently to grow their businesses. Tune in to Marketing Against The Grain for weekly wisdom — unfiltered, unvarnished, and like no one else tells it to you. They’ll be leaning into essential marketing, business & Web3 topics and answer the question, “What’s happening now in Marketing, what’s ahead, and how can you lead the way?” This show isn’t just for marketers. It’s for those who believe the impossible is actually just improbable and with the right execution, they can change a whole market's perspective. Available starting Tuesday, April 5th wherever you get your podcasts. 'Marketing Against The Grain' is brought to you by The HubSpot Podcast network.

03/29/2022

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1 min

4.8

out of 5

351 Ratings

Too Good to Speed Up!

May 23

Lsenick

Usually I listen to podcasts at 1.5 speed, but not Marketing Against the Grain. They are too informative, too knowledgeable, and so innovative that I learn tons every podcast. Sometimes I listen twice. As an author, I get so many cool marketing ideas listening to these guys I have to keep my notes app open. Talk about creativity they have it in spades. Thank you. You two are amazing, and keep going against the grain.
Creative, Insightful, and Packed with Actionable Tips

Apr 23

AdQueenSuz

This podcast is a must-listen for marketers who want to stay ahead of the curve. I’ve learned so many valuable hacks and shortcuts—especially around AI and automation—that I’ve been able to implement right away. These guys are not only super creative but also incredibly generous with the insights they share. Every episode is full of practical strategies and fresh perspectives that actually move the needle. Highly recommend!
A one-of-a-kind podcast!

06/16/2024

sfn177

It’s so unbelievably rare to find a smart, authentic, real marketing podcast. This is it. Inspiring and a joy to listen to.
Informative but beware of tactics

10/21/2024

BryanMully

Informative show that speaks about AI in digital marketing. The hosts are heavily influenced by Anthoropic and Hubspot. I’m in the fence with their tactics, a lot of what is discussed would be considered spammy and borderline black hat. Proceed with caution.