41 min
S2E3: Crafting “Stop The Clock” Moments with Mike Battle, Founder & CEO of Lapland UK What The Luxe
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- Marketing
In 2007, Mike and Alison Battle founded Lapland UK – an immersive, festive experience for every kind of family. As clients of Matter Of Form, we invited Mike to sit down with Fred to illuminate the complexities of the immersive experience business model, the importance of integrity when working with an open IP and how everything that can be considered luxury starts and ends with craft.
In 2007, Mike and Alison Battle founded Lapland UK – an immersive, festive experience for every kind of family. As clients of Matter Of Form, we invited Mike to sit down with Fred to illuminate the complexities of the immersive experience business model, the importance of integrity when working with an open IP and how everything that can be considered luxury starts and ends with craft.
41 min