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Million Dollar PIVOT

Author: Jamie Wolf

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A show for everyone who’s ever hit a wall trying to move to the next level, whether you’re just starting in business or you’re moving from 6 to 7 to 8 figures and beyond. Receive actionable & practical steps to push past barriers, roadblocks, and failures to achieve huge influence, impact, and growth in your business and life. Million Dollar PIVOT is a series of honest million dollar stories - with powerful business influencers and mission-driven entrepreneurial leaders - that provides the listener with real-life value and belief that not only will you make it through to financial and location independence, you will end up exactly where you were always meant to be making a difference, changing lives, and telling your own million dollar story!
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Welcome to the relaunch of Million Dollar PIVOT podcast! This is episode #60 of Million Dollar PIVOT - and episode #1 of the relaunch. Our hosts today, and going forward, are Jamie Wolf, MBA, and Dr. Tammara Williams. In this episode, we are going to discuss how you can easily craft and use mini books as a customer acquisition strategy. We appreciate that you may think writing a book is hard, scary, or intimidating. We're here to make sure that you get through anything that might be preventing you from moving forward with writing and publishing a book and using it to acquire customers.What does a book mean to you? What does a successful book mean to you? We invite you to think about books as tools that serve your business.First, when we say “mini book” we mean one that is only about 80-100 pages. Writing and producing a book that’s about half the standard length allows you to produce a series of books. The Amazon algorithm likes series. Additionally, strategically planning to write more than one book allows you to have a book for each stage of your value ladder. Or to put it another way, as your business evolves to keep pace with the market, you are already positioned to drop a new book to reflect your new and agile offers.  When you follow the formula that we give you, it is neither difficult nor time-consuming to produce a mini book. An added benefit is that a mini book lets you speak to people who are already thinking about what you have to offer. When you go through the exercise of crafting a mini book, it helps you get clarity and focus on your ideal customer, their pain points, and the specific solutions you have to address their primary problem. The act of organizing your book forces clarity which speeds up your success.You're a busy entrepreneur. You are a results-driven leader. You're flying to events. You run multiple businesses or a big team. You must stay in your lane, not sequester yourself in a log cabin on top of a mountain with complete silence for six months to write a book! The great news is that a sabbatical doesn't need to happen. Think of four or five different topics that you're great at and craft books around each of those. Put them out in the world so they create lead gen for you consistently. Tell stories to develop relationships with your readers, warming a cold audience. The best part? We can show you how to delegate all of this effort so you don’t even have to write these mini-books if you don’t want to do so.Would you agree that every single business needs lead generation? If nobody knows what you do or that you exist, then you can't serve in the way that you're meant to serve. I believe every entrepreneur runs into this at some point or another in their journey. When you use books strategically, you build links to freebies so your readers benefit while you grow your list. Your audience is your biggest asset, one that you want to consistently grow, nurture, and convert to paying customers.While your book is working for you as an evergreen prospecting machine, it can also generate passive revenue. Book sales themselves are unlikely to make you rich, but they can be a steady source of revenue in the background, whether that’s a few hundred dollars or a few thousand dollars added to your bottom line each month with no additional effort on your part.Also remember that a book can be in print form, digital, or audio - or all three.Think about it. Every single influencer, whether they're teaching about YouTube, TikTok, eCommerce,  or something else, writes a book to teach you about it, which is informative. They could be using the format that they're talking about to teach, and they do, but they also write a book. Model the leaders. They know books continue to elevate their authority, credibility, and influence, and they get the word out that the expert is focusing on a new topic.But how do you drive traffic to a book? One way is to have a “free + shipping” book funnel. At the beginning of that funnel there is likely to be a free or low-cost lead magnet or digital download… here is where you can use your ebook. Next is a print book that you give away for free and simply ask people to pay for the cost of printing it, putting it in a box, and paying postage - otherwise known as ‘shipping and handling.’ The last thing in the front end of a funnel is the “bump” offer - like asking someone if they want fries. This is where you offer the audio version of your book. The revenue from these three assets will offset, if not completely cover, the cost of your ads to drive people to your funnel. In other words, a mini-book can not only increase your influence. It can cover your costs to acquire a customer!Think of big names - Dean Graziosi, Brendan Burchard, Tony Robbins, Russell Brunson, and Jack Canfield. Even though they have large audiences and are highly profitable, they still write and release new books. You should, too. And that’s why we want to make it easy and pain-free for you. As a published author, you're more likely to get invited to be a keynote speaker, a guest on a podcast, a presenter for a summit or live event, write a guest blog, be featured in media, and the list goes on. It creates a snowball effect. The more visible you are, the more you're seen, the more influence you have, the more you get invited to more notable collaborations with better-known influencers with bigger audiences, and it keeps going from there. You are here to serve your audience with the gift that you have and your gift hasn't changed, but it's important to make sure more people know about your gift. Thank you for tuning in to the relaunch of Million Dollar PIVOT podcast with Jamie Wolf and Tammara Williams. If you haven’t already, please be sure to subscribe.Also, we have Challenges and Webinars coming up to help you increase your influence, audience, and revenue. Find out more at milliondollarstory.co/webinar or MillionDollarStory.co/challenge. Also check out our YouTube channel here  Finally, if you want to be a guest on our show, apply here
Connect with Joseph:https://uvaro.com/https://www.instagram.com/uvaro.life/  Connect with Jamie:Join her FREE Facebook Group, Influencer Circle - https://www.facebook.com/groups/influencercircle.milliondollarstory/
Connect with Ledge:https://add1zero.co/ Connect with Jamie:Join her FREE Facebook Group, Influencer Circle -https://www.facebook.com/groups/influencercircle.milliondollarstory/
Connect with Henry:https://daasknowledge.com/https://www.linkedin.com/in/henrydaas/ Connect with Jamie:Join her FREE Facebook Group, Influencer Circle - https://www.facebook.com/groups/influencercircle.milliondollarstory
Connect with Devonée:https://www.prosavvyas.com/ Connect with Jamie:Join her FREE Facebook Group, Influencer Circle -https://www.facebook.com/groups/influencercircle.milliondollarstory/
Connect with Jen:https://www.linkedin.com/in/snyderjen/https://www.linkedin.com/company/govqa/https://twitter.com/govqa Connect with Jamie:Join her FREE Facebook Group, Influencer Circle - https://www.facebook.com/groups/influencercircle.milliondollarstory/
Connect with Debra:Website - www.debrawanger.comFacebook - https://www.facebook.com/resilientactor/Instagram - https://www.instagram.com/debradiva/  Connect with Jamie:Join her FREE Facebook Group, Influencer Circle -https://www.facebook.com/groups/influencercircle.milliondollarstory/
Connect with Paty:https://patysoares.com/https://www.facebook.com/paty.obmhttps://www.instagram.com/paty.obm/ Connect with Jamie:Join her FREE Facebook Group, Influencer Circle - https://www.facebook.com/groups/influencercircle.milliondollarstory/
Connect with Jeremy:JeremyRyanSlate.comCommandYourBrand.com Connect with Jamie:Join her FREE Facebook Group, Influencer Circle -https://www.facebook.com/groups/influencercircle.milliondollarstory/
Connect with Wesley:https://wesleydavidmusic.com/https://www.instagram.com/wesleydavidmusic/https://open.spotify.com/artist/6aniBNFr4nz5AH3blTvzGr Connect with Jamie:Join her FREE Facebook Group, Influencer Circle:https://www.facebook.com/groups/influencercircle.milliondollarstory/
Connect with Mae:  https://www.instagram.com/obviously/https://www.obvious.ly/ Connect with Jamie:Join her FREE Facebook Group, Influencer Circle -https://www.facebook.com/groups/influencercircle.milliondollarstory/
Connect with Rhianna -    FB, Instagram, LinkedIn: @rhiannamcampbellWebsite: https://properplanning.realestate/Email: rhianna@properplanning.realestatee Connect with Jamie - Join her FREE Facebook Group, Influencer Circle:https://www.facebook.com/groups/influencercircle.milliondollarstory
Connect with Monica:Register for the 4 Pillars Workshop and learn how to create a marriage that supports your business and a business that supports your marriage  - https://onthebrightersideofmarriage.com/four-pillarsFB Group: https://www.facebook.com/groups/otbsofmarriageInstagram:  https://instagram.com/monitanner1  Connect with Jamie:Join her FREE Facebook Group, Influencer Circle:https://www.facebook.com/groups/influencercircle.milliondollarstory/
Connect with Michele:  Facebook:  https://www.facebook.com/MicheleMolitorCoach/?fref=tshttps://www.facebook.com/groups/RewireForSuccessWithMichele/Instagram: https://www.instagram.com/rapidrewire/ Michele's gifts to you -  Conquering Fear & Anxiety In Uncertain Times https://bit.ly/ConquerFearandAnxiety30-day Trial of my Rapid Rewire Membership Program for $27  - http://bit.ly/RRMPTrial30Days    Connect with Jamie:Join her FREE Facebook Group, Influencer Circle:https://www.facebook.com/groups/influencercircle.milliondollarstory
 More about Jen: Jen Grant has spent the last 15 years building companies from the ground-up and taking multiple companies to over a billion-dollar valuation. As CMO, Jen Grant led Looker’s marketing until the 2.6B acquisition by Google in 2019, led the rebrand of Elastic and built the team that took the company public for 2.4B in 2018, and grew Box from a small start-up to an industry-leading enterprise content company with a 1.7B IPO in 2015. Prior to that, Grant spent 4 years at Google leading the Google Apps EDU, Gmail, and Book Search marketing teams. She holds an MBA from Wharton and a BA from Princeton. Connect with Jen:https://appify.com/https://www.linkedin.com/in/jencgrant/https://www.linkedin.com/company/appifyinc/https://twitter.com/turbo_systems?lang=enhttps://www.facebook.com/AppifyInc/ Connect with Jamie:Join her FREE Facebook Group, Influencer Circle:https://www.facebook.com/groups/influencercircle.milliondollarstory
Connect with Vinnie:Grab his book, The CEOs Mindset for FREE - https://fullyaccountable.com/podcast-gift/ https://go.fullyaccountable.com/bestsellershttps://www.facebook.com/fullyaccountablehttps://www.linkedin.com/company/fully-accountable/ Connect with Jamie:Join her FREE Facebook Group, Influencer Circle:https://www.facebook.com/groups/influencercircle.milliondollarstory
Grab your ticket to the SheCares Wellness Summit. Use code SHECARES2020 to get $15 off your ticket.  - https://www.theshefactor.com/shecaresConnect with Tori:https://www.theshefactor.com/ Connect with Jamie:Grab your FREE Publishing Profit Path -  https://www.milliondollarstory.co/pivotandpublish
Connect with Jamie:Grab your FREE Publishing Profit Path -  https://www.milliondollarstory.co/pivotandpublish Connect with Eric:https://paradiem.org/
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Connect with Allison:emersonbuiltthat.com Connect with Jamie:Grab your FREE Publishing Profit Path -  https://www.milliondollarstory.co/pivotandpublish
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