449 episodes
Sounds Profitable Sounds Profitable Network
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- Technology
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4.3 • 21 Ratings
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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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UK Podcast Adspend Growth, Avoiding Marketing Fatigue, & More
Here's what you need to know for today in the business of podcasting: IAB UK's new ad spend report shows podcast spend increased 23% y-o-y, Signal Hill Insights debuts new benchmark study for branded podcasts, eMarketer shares five key stats on marketing fatigue, and Campaign covers podcasting's global growth.
Find links to every article mentioned and the full write-up (along with today's Data Snapshot) right here on Sounds Profitable. -
That Was Us: Dialing in the Rewatch
What does capturing the existing fanbase of a recently-ended program look like in podcasting? We speak with actors Mandy Moore, Sterling K. Brown, and Chris Sullivan, who are launching as an episode-by-episode rewatch podcast of This Is Us, rapidly upping the normal rewatch podcast cadence of nearly a decade.
Written by Bryan Barletta and Gavin GaddisEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. -
Spotify's Q1 Earnings, Podcasters to Cover UK Election, & More
Here's what you need to know for today in the business of podcasting: marketers underestimate creative's impact on sales effect, podcasters chosen for UK general election coverage, CoHost publishes new report on podcast agencies, Spotify has published their Q1 earnings, and the winners of this year's Webbys are now live.
Find links to every article mentioned and the full write-up here at Sounds Profitable.com -
Spotify Leaves IAB, GroupM Reclassifies YouTube, & More
Here's what you need to know for today in the business of podcasting: Spotify is no longer in the IAB, GroupM to reclassify some YouTube ad revenue as CTV instead of digital, Global is launching Dax ID, how video can widen podcasting's footprint, and ARM breaks down how podcast advertising is effective.
Find links to every article mentioned and the full write-up here at Sounds Profitable.com -
Sports Fans Love Audio, Creator Funding Surges, & More
Here's what you need to know for this week in the business of podcasting: U.S. creator funding surges, advertising space for the opening and closing Olympic ceremonies is sold out, The Sports Audio Report teaser has promising data for podcasting, and Rebecca Lavoie shares tips for reframing podcasting's place in the media ecosystem of a public radio station.
Find links to every article mentioned and the full write-up here at Sounds Profitable.com -
UK Election Advertising, SXM Sports Audio Study, & More
Here's what you need to know for today in the business of podcasting: how UK podcasts navigate the country's election cycle, the latest on Sirius XM's upcoming Sports Audio Report, and James Chandler on why advertisers should include podcasting in their media plans this year.
Find links to every article mentioned and the full writeup here on Sounds Proftiable.
Customer Reviews
Critical information for the podcasting industry
Sounds Profitable’s series of podcasts have been so helpful to me as I’ve tried to keep up-to-speed with the changes across podcasting and media. I’ve relied on their coverage and insights to learn about how the AdTech industry works and evolves, but have also appreciated their in-depth research and analysis of news across the industry. Highly recommended!
Jolly Badvertising
They ran some experiments with their feed early on so now I have 4 separate feeds for this in my player. And the main part of their feed is now a whole different show, which is essentially a ripoff of another persons show. So I really struggle with this one. There seem to be some good people involved with this production. And if small creators can get some ad revenue to help cover costs, that’s cool. But so much of Internet advertising is so bad (in every way), podcast advertising is especially challenging, and ad tech tends to mess with the downloading and playback experience. There are so many fake metrics and scams and so much corruption, that the upbeat pro advertising tone of this show seems at least irresponsible if not deliberately deceptive. I’m pretty sure most listeners do everything they can to skip ads. Even the listeners and poll respondents who pretend to enjoy the ads so their favorite creators can get paid. Would be cool if this show dug into how to make podcast ads more listenable. Or more skipable. I would predict they’d find much shorter ads, fewer ad breaks, ads that sonically match the show yet are distinct from it, ads in their own chapter breaks, and non-intrusive whole-season sponsorships would be more pleasant and effective than what we’re getting now. Ads are quickly driving me away from podcasting and helping me create my “never buy” list. This show is telling the industry the opposite. I’d be suspicious of whatever it is this show is selling.
Great podcast for those interested in ad tech aka podcasters
Bryan and now Tom, are great researchers; been following them both for a while. Bryan is passionate about the podcast space and how ads fit into it. Tom comes from Edison research and has a heavy research background- very knowledgeable about podcast data. They’re already making a great team and I look forward to continue to track this space with them. They too do a good job of helping indies by giving a lot of free game and webinars etc. Definitely recommend to fellow podcasters that want to monetize and run ads
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