457 episodes
Sounds Profitable Sounds Profitable Network
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- Technology
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4.3 • 21 Ratings
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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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Podcast Advertising's Q1, The Safest Advertising Bet, & More
Here's what you need to know for this week in the business of podcasting: The IAB Tech Lab introduces new guidelines for podcast measurement, Magellan AI publishes the top podcast advertisers of March and a Q1 podcast advertising benchmark, sports advertising is on the rise (and podcasts are a good opportunity), and Tom Webster shares a bounty of useful research to show podcasting is the safe bet.
Find links to every article discussed and read the full write-up at Sounds Profitable.com -
Spotify's NewsFronts Debut, IAB Podcast Measurement v2.2, & More
Here's what you need to know for today in the business of podcasting: The IAB Tech Lab has finalized Podcast Measurement Guidelines v2.2, brands chase football marketing momentum, news orgs are done begging for ad dollars, Spotify makes its NewsFronts debut, and Audible tests lower-priced plan as a possible response to Spotify's audiobook offering.
Find links to every article mentioned and the full write-up here on Sounds Profitable.com -
Podcast Advertising - The Safest Bet in a Risky Landscape
For brands looking to earn attention, podcasts are proving they can deliver in a media landscape littered with noise.
Written by Tom WebsterEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. -
Podcasting in India, Q1 Revenue Growth, & More
Here's what you need to know for today in the business of podcasting: City Casts and the value of local focus, a new report on podcast listeners in India, Magellan AI's Q1 2024 podcast advertising benchmarks, Right Side Up's guide on measuring success for influencer marketing campaigns, and The New York times covers podcast companies building out their video shooting capabilities.
Find links to every article mentioned and the full write-up here on Sounds Profitable. -
SXM Q1 Podcast Growth, ✈️ Travel Advertising Surges, & More
Here's waht you need to know for today in the business of podcasting: SiriusXM has posted their Q1 earnings report, Pierre Bouvard covers the 24/18/58% rule, travel advertising is taking flight, brands are looking to stretch beyond TV in sports advertising (and podcasting looks to be a good fit), and a new university has introduced a podcast course into their curriculum.
Find links to every article mentioned and the full write-up here on Sounds Profitable. -
March's Top Podcast Advertisers, Growing YouTube Shorts, & More
Here's what you need to know for today in the business of podcasting: Magellan AI's top podcast advertisers of March, YouTube Shorts advertising revenue is trending upwards, the IAB predicts social video will overtake CTV this year, Visa's global head of content speaks to influencer marketing, and big retail brands get into DTC marketing, opening a new avenue for podcast advertising.
Find the full write-up and links to everything mentioned right here on Sounds Profitable.com
Customer Reviews
Critical information for the podcasting industry
Sounds Profitable’s series of podcasts have been so helpful to me as I’ve tried to keep up-to-speed with the changes across podcasting and media. I’ve relied on their coverage and insights to learn about how the AdTech industry works and evolves, but have also appreciated their in-depth research and analysis of news across the industry. Highly recommended!
Jolly Badvertising
They ran some experiments with their feed early on so now I have 4 separate feeds for this in my player. And the main part of their feed is now a whole different show, which is essentially a ripoff of another persons show. So I really struggle with this one. There seem to be some good people involved with this production. And if small creators can get some ad revenue to help cover costs, that’s cool. But so much of Internet advertising is so bad (in every way), podcast advertising is especially challenging, and ad tech tends to mess with the downloading and playback experience. There are so many fake metrics and scams and so much corruption, that the upbeat pro advertising tone of this show seems at least irresponsible if not deliberately deceptive. I’m pretty sure most listeners do everything they can to skip ads. Even the listeners and poll respondents who pretend to enjoy the ads so their favorite creators can get paid. Would be cool if this show dug into how to make podcast ads more listenable. Or more skipable. I would predict they’d find much shorter ads, fewer ad breaks, ads that sonically match the show yet are distinct from it, ads in their own chapter breaks, and non-intrusive whole-season sponsorships would be more pleasant and effective than what we’re getting now. Ads are quickly driving me away from podcasting and helping me create my “never buy” list. This show is telling the industry the opposite. I’d be suspicious of whatever it is this show is selling.
Great podcast for those interested in ad tech aka podcasters
Bryan and now Tom, are great researchers; been following them both for a while. Bryan is passionate about the podcast space and how ads fit into it. Tom comes from Edison research and has a heavy research background- very knowledgeable about podcast data. They’re already making a great team and I look forward to continue to track this space with them. They too do a good job of helping indies by giving a lot of free game and webinars etc. Definitely recommend to fellow podcasters that want to monetize and run ads