The Science of Scaling HubSpot Podcast Network

Sales leaders often diligence the CEO, but they quickly realize they should've done the same for the CMO. Same for the other way around. It's a topic not even Mark has yet to fully codify.

Host Mark Roberge is joined by Sydney Sloan (CMO, Drata) and Adam Aarons (CRO, Drata) to discuss how the two navigated their way into a unicorn-worthy partnership. They'll talk about:


The importance of marketing and sales alignment

How to evaluate potential team members when joining a company

Back channelling for honest feedback

Why go-to-market alignment is so important for team dynamics


The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.

Community-led growth involves multiple communities, including core user communities, spheres of influence (like executives or department heads), and the intersection of these communities. And when you run it alongside a PLG motion, it can be truly powerful.

Host Mark Roberge is joined by Andrew Ettinger (CRO, Appen) to discuss applying a community-led growth model at your org. In this episode learn more about:


The Three C's strategy

Empowering developers and technical leads

New roles in community-led growth

Starting as a services business before becoming a product business


The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.

No matter what stage your company is in, you need to build a best in class sales team. And no one knows how to do that better than today's guest.

Host Mark Roberge is joined by John McMahon (Board Member, Snowflake & MongoDB) to get super tactical on how to build a billion dollar rev org. They discuss:

Plan & scale revenue based on productivity models

Why zero attrition is a bad sign

How to plan your manager to rep ratio through absorption rates

The ratio to promote internal v. hire external

Understanding your differentiators for future Proof of Value

How to find champions that will beat your competitor's champion


The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.

Today we have the architect behind the go-to-market strategy. We're going to laugh, we're going to cry. We're gonna talk about the most important go-to-market strategic moves that made HubSpot what it is today.

Host Mark Roberge is joined by Brian Halligan, (Co-Founder, HubSpot) to discuss the roles of a founder and first sales person in taking a company from startup to scale up . In this episode learn more about:


Why, for a founder or first seller, it's not about acquiring customers -- it's about feedback.

Hiring athletes and sometimes inexperienced sales people

The value of implementing a partner channel

How to price your price (and how NOT to price your product) for sustainable defensibility


The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.

When you found a startup, you’re the first salesperson. Surprise! But eventually, if things go right, you’ll grow the company to a point where you need to shift from founder selling to scaling a global sales team.

Host Mark Roberge is joined by Jonathan Anguelov, (Co-Founder, Aircall) to discuss this evolving role of founders. In this episode learn more about:


The early sales responsibilities of founders

How to apply adaptive learning and experimentation in your outreach

Selling on value v. selling the product

The importance of reviewing sales calls together as a company


The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.

How do you set the right sales quota for a rep? What about the quarterly spend on account executives, marketing, or SDRs?

Host Mark Roberge is joined by Matt Plank (CRO, Rippling) to discuss how to think through all the different projections on your sales and marketing spends. In this episode learn more about:


The evolution of email as a growth channel

The importance of demand generation and scaling

Finding balance with inbound and outbound

Why you should 5x quota on a rep’s OTE (on target earnings)

The role of SDRs in the sales process


The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.