092: How Tech Plays Into Copywriting and Funnels Music Teachers: Expand Online

On today’s episode, I am speaking with Jenn Robbins.  I am so excited to have her on the show to share, from her perspective, how tech plays into copywriting and funnels. Jenn Robbins is a conversion copywriter. She supports mostly establishment business owners with high converting websites and sales funnels because she found that funnels can be a super important part of any business.
We’re talking primarily about a sales funnel.  A sales funnel is the journey you take your customers through to have them learn your business.  They learn what it’s about, why they should care, and how you can benefit them as a business owner.
Jenn is an expert in all things copy and funnels.  The reason why I really wanted to bring a copywriter onto the podcast at this point in the year is because so many of you are getting ready to launch in 2020.  It’s just around the corner! And I know that there are launches and new opportunities coming. I thought that it was a great time to talk about the relationship between the tech you are using and the words that are being written for that technology.
The words that you have on your screen may look different depending on what tool you are using. You may end up wanting to create long form copy where it’s page after page.  Or you may want to create short form copy. And sometimes, the tech tool you are using will dictate that.  Other times, your copywriter or whatever you are selling may be what dictates that.
So let’s get into today’s episode.  I cannot wait for you to give us your takeaways and feedback in the Facebook Group.  The Tech of Business Facebook Group has recently been renamed. It is now Expand Online: Strategy, Support, and Tech.  And as always you can still get to the community by going to techofbusiness.com/community.
Jenn’s view on the importance of funnels. A lot of people she knows, including herself, rely on referrals.  Those can sometimes dry up.
But if you have a funnel in place then you have leads coming in.  That means you're not having to go out and search in Facebook groups and try to get people to tag you in things.
You have people actually coming in as leads on a regular basis.  If you have a funnel, you're able to kind of keep your business going. Jenn went on to add that most of the women she works with are moms.  They have families! And they rely on their business for an income. So funnels are an important part of that. I think that everybody needs to have at least one funnel if they want to make online business connections.
So let's talk about what Jenn’s definition of a funnel is. Jenn shared that a funnel is basically an automated customer journey. It's your way of moving them from just kind of seeing you around to becoming a client.  That can look a lot of different ways. And most people have some sort of community already, but they have some sort of funnel in place.  That may be sending people a Facebook message and then they send them random messages along the way. And then they get them on a call that technically is part of a funnel.   But actually, automating it is usually a little bit more complicated, but it's essential to actually keep things moving in your business.
I totally agree with this.  But by us saying automated, we really mean using tech tools.  Which is why it makes sense for us to be talking about this now on the Tech of Business podcast. So the automated tools that Jenn as a copywriter and a conversion and funnel strategist matter.  It's not like Jenn can just say, “Okay, here you go, here's some amazing copy. Now have fun.” Jenn as a copywriter needs to know what tools are currently in play.  She also needs to know what tools the client might be interested in working with and what they may have decided they don’t want to even touch.
So let's talk a little bit about the tools that Jenn sees online business owners using. A lot of her clients work within ClickFunnels. Jenn shared that's kind of th