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66 episodes
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Successful Associations Today Mary Byers
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- Business
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4.9 • 13 Ratings
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Associations today face intense pressures that threaten their continued relevance. Operating as you've traditionally done for the last 10, 20, or more years is not a viable option. Gone are the days when members would automatically renew. Today individuals expect value in return for membership. Why shouldn't they? They have a higher demand on their time and more choices on how and from whom they can obtain information due to rapid advances in technology, competition, and social networking.
Mary Byers takes a bold, no-nonsense look at the realities of today's marketplace and what it will take for associations to prosper moving forward. She addresses not only the challenges associations face but the actions essential to a thriving future.
Successful Associations Today is an interview series with host Mary Byers, CAE.
Mary Byers helps associations remain relevant in an increasingly competitive environment. The author of Race for Relevance: 5 Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations, she’s worked with a wide variety of associations (both individual membership and trade groups) and helps volunteer leaders and staff alike create a viable and sustainable future.
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Arlene Pietranton - Creating an Innovation Culture
Arlene Pietranton, PhD, CAE is CEO of the American Speech-Language-Hearing Association and recognized as a top association and non-profit innovator.
We're talking about the most important aspects of creating an innovation culture for an association -- a culture that enables us to deliver the best value for members.
It begins with a question ... how can we make this better? Sometimes it means we grow this or move that. Sometimes it's incremental and sometimes revolutionary when things need to transform. And sometimes it's an opportunity to be proactive -- to rethink, reformulate, reshape in response to disruption.
Regardless, associations need to be an innovative, collaborative environment, able to navigate change across these different perspectives. Listen in to learn how ASHA has developed such a culture.
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Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites.
© 2021 Mary Byers -
Eboni Wall - Innovation: Take a Break & Create
Eboni Wall is the VP of Global Strategy and Innovation for the Produce Marketing Association who leads innovation conversations inviting all staff to get out of their ruts and out of their own way.
Having an established innovation process encourages ideas from staff that will help membership and internal operations and culture. Part of that process is knowing that when you try new things, there will be failures -- and that is a great part of the innovation process. It’s all about learning from those failures and adjusting based on what you've learned.
Eboni shares how PMA developed their strategy and built an innovation welcoming culture that has allowed them to achieve some big wins along the way.
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Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites.
© 2021 Mary Byers -
Amanda Kaiser - Meaningful Virtual Networking Events
Amanda Kaiser is a membership engagement specialist who has personally interviewed over 470 members to better understand why human beings engage in communities online and during conferences. She is also a professional speaker, co-founder of the Incubator Series and author of the popular SmoothThePath.net blog.
Earlier this year, Amanda teamed up with Matchbox Virtual Media to produce the Virtual Networking Incubator Roundtable — one part lab, one part tech testing ground and one part problem solving event — where over 150 association leaders met with one goal: to determine if virtual networking events could be meaningful.
In this episode we will unpack strategies and tips from the Incubator to help you plan your next virtual or in-person networking event.
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Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites.
© 2021 Mary Byers -
Celisa Steele & Jeff Cobb - Learning Trends and Strategies
Celisa Steele and Jeff Cobb are co-founders of Tegoras and co-hosts of the Leading Learning podcast. Each has spent more than 20 years designing, developing, delivering, and marketing adult lifelong learning, continuing education, and professional development. At the forefront of learning technology trends, they have developed deep expertise in helping organizations grow and improve their continuing education and professional development.
In this episode we explore the key trends in adult learning that associations should be considering as we think about a post-pandemic future and the educational strategies that will help the association capitalize on them.
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Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites.
© 2021 Mary Byers -
Bruce Rosenthal - The Future of Sponsorships
Bruce Rosenthal is a strategic advisor and consultant to associations and not-for-profit organizations, creating successful corporate partnership programs that increase revenue, add member/constituent value and foster sustainability. He is
convener of the Partnership Professionals Network a national sponsorship and partnership organization.
Sponsorship was already under pressure and undergoing changes prior to COVID but the pandemic accelerated those changes. With sponsorships being part of the livelihood of many organizations, we're talking about what these changes are, how they have ramped up, how they are affecting associations, and what the future of sponsorship looks like.
Please click the like button above and leave a review if your favorite podcast app has that ability. Thank you!
Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites.
© 2021 Mary Byers -
Melynn Sight - Your Compelling Value Proposition
Melynn Sight and her company nSight Marketing help associations win the battle for member attention, readership and engagement. It all begins with a compelling value proposition that conveys why the association matters.
She is the author of the book Breakthrough Value which helps associations understand what a value proposition is and the 7 critical steps to discovering and backing up their own unique value message.
What is the job of the value proposition?
How do you discover what your members think is important, what they need?
Once you have a compelling value proposition, what next?
Discover all this and more in this value-packed episode.
Learn more about Melynn and her book at https://breakthroughvalue.org
Please click the like button above and leave a review if your favorite podcast app has that ability. Thank you!
Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites.
© 2021 Mary Byers
Customer Reviews
Outside the Box
Mary has a knack for helping you think out of the box. It is easy to get stuck in a rut. Mary finds ways to challenge the success of that rut to help associations and their leadership think more strategically and evolve from same old, same old
Innovative Ideas
Mary brings innovative ideas to her audience and finds a way to clearly and simply communicate complex concepts. I highly recommend her work.
Love Mary Byers!
I know and appreciate Mary Byers, and her work among association leaders. I have had the good fortune to work with 100+ association CEOs in my role as a strategic executive advisor. Whenever I hear Mary's name from a client (or anywhere!) I listen, because I know she is informed and expert in her work. This podcast is no different. Mary digs beneath the surface for real insights and gems to share. I look forward to every podcast.