51 episodes

Welcome to the Soundboard with Tofe Podcast. To the industry leaders and forward-thinking companies, this is your resource to become a better podcaster.

To follow the journey or any business inquiries with podcasting services, reach out here - https://linktr.ee/soundboard_au

Soundboard with Tofe Soundboard

    • Business

Welcome to the Soundboard with Tofe Podcast. To the industry leaders and forward-thinking companies, this is your resource to become a better podcaster.

To follow the journey or any business inquiries with podcasting services, reach out here - https://linktr.ee/soundboard_au

    focus on giving value, not a fancy studio setup | ep51

    focus on giving value, not a fancy studio setup | ep51

    You don’t need a top-of-the-range camera and mic to start a podcast.

    Alex Hormozi, who’s the MD of Acquisitions.com and the host of ‘The Game’ built a $30M business keeping his studio setup minimalist.

    Even my setup is basic.

    Alex says that the focal point is not so much about the quality, but moreso, the substance of what you’re talking about.

    I.e. the value you bring, and that you believe in it.

    Here’s a link to Alex’s video that was referenced in this episode 👉 g2g.to/5V5D

    Get your free podcast guide on building one from scratch 👉 g2g.to/jHke

    For more information about Soundboard podcasting services 👉 https://soundboardpodcasting.com/

    • 3 min
    Andrew Tran on interviewing smarter people, digital marketing and imposter syndrome | ep50

    Andrew Tran on interviewing smarter people, digital marketing and imposter syndrome | ep50

    Andrew Tran has been in the digital and marketing space for 15+ years! His experience working both in agency and in-house brands, a track record of driving great customer experiences, leveraging lean design principles and returning commercial value.

    He is also the host of the ‘Point of View’, a business podcast series that interviews branding, marketing, and sales experts.



    Here’s what to expect in this episode:

    (00:00) intro

    (03:44) what causes terrible customer experiences?

    (05:48) the do’s and don’t’s of brand storytelling

    (10:30) can a brand be too transparent?

    (19:31) Andrew’s process on speaking with guests and their pain points

    (25:55) how Andrew deals with imposter syndrome

    (31:39) Andrew’s best opportunity to have come from podcasting

    (36:05) Andrew’s #1 piece of advice for podcasters starting out



    Follow Andrew:

    https://www.linkedin.com/in/andrewtrandigital/

    https://www.andrewtran.asia/pov/

    https://www.instagram.com/andrewtrandigital/

    https://twitter.com/iamayetee



    For more information about Soundboard podcasting services 👉 https://soundboardpodcasting.com/

    • 39 min
    5 free apps to podcast on a budget | ep49

    5 free apps to podcast on a budget | ep49

    If you have a goal to start a podcast, but are on a budget, use these 5 apps.

    When I say ‘free’, they have a free version.

    You really have no excuse now…



    Here’s what to expect in this episode:

    (01:36) Riverside.fm for recording

    (03:31) Anchor.fm for podcast hosting

    (04:59) Headliner for audiograms

    (06:10) Canva for image content

    (07:15) Later to schedule content



    Get your free podcast guide on building one from scratch 👉 g2g.to/jHke



    For more information about Soundboard podcasting services 👉 https://soundboardpodcasting.com/



    #podcast #podcasting #content

    • 10 min
    how to monetise your podcast with Trent Anderson | ep48

    how to monetise your podcast with Trent Anderson | ep48

    Trent Anderson (Head of RevOps at Podchaser) came onto the show, and what a wonderful conversation that was!

    He calls himself a “2x failed podcaster” but fails are stepping stones.

    As he is someone I believe is a subject-matter expert in podcasting, and has a very interesting take on what’s currently happening in the space, as well as where it’s heading



    Here’s what to expect in this episode:

    (00:00) intro

    (04:45) insights on then vs now with how podcasting is seen

    (09:26) how do you build your base from audience to community to tribe?

    (16:35) how Powerscore and Podchaser’s Pro works

    (23:26) how you can monetise from your podcast

    (31:39) where the future of podcasting is heading

    (39:39) #1 piece of advice for podcasters starting out



    Follow Trent:

    https://www.linkedin.com/in/growthtrent/

    https://twitter.com/TrentAnders0n



    For more information about Soundboard podcasting services 👉 https://soundboardpodcasting.com/

    • 43 min
    be the "go-to" expert (thought leader) using podcasting | ep47

    be the "go-to" expert (thought leader) using podcasting | ep47

    There are thousands, if not millions of “experts” out there.

    This is across every topic and sub topic out there.

    The question becomes “how can I become the go-to expert / thought leader in my topic?”

    Podcasting.



    Here’s what to expect in this episode:

    (01:40) how you can be the #1 thought leader in your space

    (04:15) use content-based networking to benefit your brand

    (06:39) how to be resourceful if you haven't got the time on creating a podcasting



    Get your free podcast guide on building one from scratch 👉 g2g.to/jHke

    For more information about Soundboard podcasting services 👉 https://soundboardpodcasting.com/

    • 8 min
    why you always need to think about the listener ft. Scott Murray | ep46

    why you always need to think about the listener ft. Scott Murray | ep46

    Scott Murray is a digital marketing consultant with 20 years of content creation/marketing experience and extensive education in communication. He helps small businesses, marketing teams and new marketers evolve from "traditional" to "sparketing" strategies that break the barriers between brands and consumers.



    Here’s what to expect in this episode:

    (03:43) the current problems with digital marketing

    (09:31) the process of writing great copy

    (23:06) what to include in your podcast strategy

    (29:08) writing fiction and skit podcasts

    (33:14) opportunities to come from podcasting

    (38:29) pitching podcasts in 2012

    (47:19) always focus on the listener and you’ve won



    Follow Scott:

    https://www.linkedin.com/in/scmurray/

    http://www.scottmurrayonline.com/



    For more information about Soundboard podcasting services 👉 https://soundboardpodcasting.com

    • 48 min

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