Brand Tuned - Sharp Branding
A podcast hosted by Shireen Smith, intellectual property (IP) lawyer trained in marketing and brand management, on how to turn ideas into a business and develop its brand strategy. I started the podcast to better understand branding to write the Brand Tuned book. Why is brand protection thinking missed when names, symbols, colours and other identifiers are chosen? To only consult lawyers for searching and registration of trademarks ignores the critical role IP plays in creating a distinctive brand. The Brand Tuned book highlights why brand creators need IP training. Show more