Corporate leaders often view sustainable products as a series of technical challenges—how to decarbonize the supply chain, reduce waste in manufacturing, eliminate plastic packaging, and so on. But what about the human dimensions?
Shalini Unnikrishnan, a leader on social impact at BCG, discusses the importance of designing, marketing, and pricing products through the lens of the consumer. She also discussed the need to create ecosystems of like-minded companies and institutions and to connect sustainability to a company’s core purpose.
This Boston Consulting Group podcast series looks around the corner of today’s big business and social issues. The goal—the so what—is to make sense of today and prepare busy leaders and executives for the day after tomorrow. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy