Roadmap to $1 Million Stacy Zeal

Ready to explore the significance of video testimonials in marketing? Join me and Chynna Morgan, founder of Vidlo, as we delve into the emotional connection and authenticity these testimonials bring to brands.
In this episode of Roadmap to $1 Million, I'm hanging out with Chynna Morgan, the brains behind Vidlo. We're diving into the magic of video testimonials and how they can totally transform your marketing game. Vidlo is all about helping companies show off real customer stories, and we get into why those genuine moments are so powerful. 
We chat about how to rock video content across different platforms, why it's smart to give customers a little nudge to share their experiences, and how seamlessly you can weave testimonial gathering into your daily business routine. Plus, we touch on how easy it is to get started with Vidlo, maybe even with a free trial, and I'll share a special affiliate link for you to check out. Throughout our talk, we shine a light on the importance of lifting up founders of color and the awesome sense of teamwork in the industry. 
Don't miss this one—it's packed with insights!
Listen to the episode to learn:
The importance of video testimonials in marketing strategies
The impactfulness of client stories on marketing
How to use video testimonials on websites, social media, proposals, and email newsletters
Methods for creating a positive experience for customers when capturing video testimonials
& so much more!
Get started with Vidlo! 
Check out the Show Notes
Book a Call with Us:
https://www.StacyZeal.co/Call Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize 
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO 
Grab a free resource:
QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?
https://www.StacyZeal.co/Quiz 
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan 
Catch past episodes and show notes:
https://www.StacyZeal.co/Podcast 
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO 
Connect on Social:
LinkedIn
Instagram
Facebook
YouTube
If you love this show, please take the time to leave us a review.
 

As entrepreneurs, we often get swept up in the excitement of chasing the latest trend. It's like we're on a never-ending quest for the next big idea. But let's have an honest moment – innovation isn't always about creating something brand new.
In this episode of Roadmap to $1 Million, we're going to explore the importance of sticking to what works and scaling it. Effective marketing hinges on identifying what clicks with your audience and doing more of that. It's about being repetitive, consistent, and perfecting those strategies that have already shown their value.
From my experience, there's a lot to be gained from revisiting successful strategies. Why not repurpose the great content you've already produced? It's all about working smarter, not harder, and that's where systems and standard operating procedures come into play.
I understand it can feel daunting, and that's when a marketing consultant can be a game-changer. As a fractional CMO, I've witnessed the transformation that comes with fine-tuning your approach and mapping out the customer journey.
So, let's commit to honing and expanding on what's already working for us. Let's resist the urge to chase every new concept that comes along. Believe me, real growth lies in doubling down on what's already successful. Let's dive in!
Listen to the episode to learn:
The significance of making marketing efforts repeatable and scalable for business growth
Why you need to focus on repeating successful marketing strategies
The importance of repurposing existing content to reach a wider audience and nurture engagement
Methods for creating systems and standard operating procedures (SOPs) to streamline marketing processes
How to leverage marketing consultants to identify repeatable processes and optimize the customer journey
& so much more!

Check out the Show Notes
Book a Call with Us:
https://www.StacyZeal.co/Call
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize 
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO 
Grab a free resource:
QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?
https://www.StacyZeal.co/Quiz 
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan 
Catch past episodes and show notes: https://www.StacyZeal.co/Podcast 
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO 
Connect on Social:
LinkedIn
Instagram
Facebook
YouTube
If you love this show, please take the time to leave us a review.
 

Are you a business owner looking to maximize your marketing impact while managing your budget efficiently? Investing too much or too little in untested marketing strategies can lead to missed opportunities and wasted resources. It's time to rethink our approach to marketing budgeting and achieve meaningful results.
In this episode of Roadmap to $1 Million, I'm excited to be joined by my good friend Patrice Malloy, a top-notch Financial Consultant. We're teaming up to dive into the nitty-gritty of creating a marketing budget that truly works for you. Our discussion will cover the critical aspects of intentional planning, striking the right balance between your immediate needs and long-term goals, and ensuring that your investments are propelling you toward your entrepreneurial dreams.
Today, I'll be honing in on the marketing channels that are delivering the best returns. Meanwhile, Patrice will share her invaluable expertise on how to manage your financial priorities with skill and precision. We're both passionate about the significance of a long-term strategy and the necessity of staying consistent in your approach. We're also united in our caution against investing in unproven ventures without due diligence.
Our conversation promises to provide a real-world perspective on how the realms of finance and marketing intersect, and why their collaboration is essential. We aim to empower you to take control of your marketing budget and navigate it with the utmost confidence. Join us as we explore these insights and more, ensuring that every penny you invest is a step forward in your business journey.

Listen to the episode to learn:
How to create a marketing budget
Why you need to consider spending money on marketing
How to budget for short-term and long-term expenses
& so much more!
About Patrice Malloy: Patrice Malloy is a distinguished finance professional with a rich 20-year career, marked by her expertise as a Fractional CFO, certified tax strategist, QuickBooks and Xero pro advisor, and dedicated financial coach.
Her extensive knowledge and experience make her an invaluable asset in the financial industry. As a licensed insurance broker and a strategic thinker, Patrice has played a pivotal role in guiding a diverse range of businesses, from emerging startups to established giants like JP Morgan Chase, towards financial growth and efficiency. In essence, Patrice has the expertise to revolutionize your business’ financial landscape. She excels in integrating business, strategy, and finance, consistently providing clients with increased profits and a reduced tax burden. Notable clients and experience include the Department of Defense, Department of Veterans Affairs, Homeland Security, PricewaterhouseCoopers, Defense Logistics Agency, Freddie mac, Fannie Mae, Sprint Nextel, KPMG, and JP Morgan Chase.
Follow Patrice on Social Media: Instagram | TikTok | LinkedIn | Facebook | The Wealth Builders Society | WOC Cash Flow Collective | YouTube
Check out the Show Notes
Book a Call with Us:
https://www.StacyZeal.co/Call 
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize 
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO 
Grab a free resource:
QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?
https://www.StacyZeal.co/Quiz 
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan 
Catch past episodes and show notes: https://www.StacyZeal.co/Podcast 
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO 
Connect on Social:
LinkedIn
Instagram
Facebook
YouTube
If you love this show, please take the time to leave us a review.
 

The key to successful training programs is understanding the needs and motivations of clients and providing support based on those insights.  Don't underestimate the impact of engaging, digestible content and practical application in driving better results for your business!
In this episode of Roadmap to $1 Million, I'm super excited to have Carrie Graham with me. She's a whiz when it comes to instructional design, and she's here to share her insights on what makes a training program really hit the mark. 
We're going to dive deep into why it's so important to focus on how users experience the training, how to keep everyone engaged, and why it's crucial to make sure what they're learning can be used in the real world. Carrie's got a wealth of experience in both healthcare and education, and she's going to share some of her top strategies for keeping learners energized and tailoring programs to fit exactly what clients are looking for.
She's got some great stories, too, like how a finance pro took their client interactions to the next level and how an author upped their game with a standout certification program. Plus, we'll get into the nitty-gritty of when to weave in user feedback and why personalized content can be so much more effective than those generic, one-size-fits-all solutions.
And don't forget to swing by Carrie's website after the show. She's got a treasure trove of resources and a super handy training assessment tool. Trust me, you won't want to miss out on that. So, let's get started and learn how to create training programs that truly make a difference!
Listen to the episode to learn:
How to get more clients to complete your programs
Why is it important to structure your programs for adult learners
How to spot learning fatigue in your clients
How to avoid overwhelming people with information
& so much more!
Check out the Show Notes
Book a Call with Us:
https://www.StacyZeal.co/Call
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize 
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO 
Grab a free resource:
QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?
https://www.StacyZeal.co/Quiz 
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan 
Catch past episodes and show notes: https://www.StacyZeal.co/Podcast 
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO 
Connect on Social:
LinkedIn
Instagram
Facebook
YouTube
If you love this show, please take the time to leave us a review.
 

If you are an online service provider or agency that has hit a revenue ceiling, this episode is for you! Setting up structured processes and clear responsibilities in your marketing team can lead to unprecedented growth and success. Are you ready to make bold changes to achieve remarkable results in your business?
In this episode of Roadmap to $1 Million, we're diving deep into why having a solid structure in your marketing is absolutely key if you're looking to grow your business. Without a clear system in place, things can get pretty messy—think campaigns that just don't get launched and a whole lot of wasted effort.
Listen to the episode to learn:
The importance of structure in marketing for service providers, agency owners, and business owners
Recommendations for addressing the issue of lacking structure in marketing, such as taking a comprehensive marketing quiz and creating systems
The need for expert guidance in marketing to ensure that all marketing efforts align with revenue goals and contribute to business growth
How to activate the "flywheel" of marketing to ensure increased bottom line
& so much more!
If you're ready to get your marketing and revenue goals singing the same tune and really take your business to the next level, hit me up. Let's chat about how we can make that happen for you.
Check out the Show Notes
Book a Call with Us:
https://www.StacyZeal.co/Call
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize 
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO 
Grab a free resource:
QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?
https://www.StacyZeal.co/Quiz 
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan 
Catch past episodes and show notes: https://www.StacyZeal.co/Podcast 
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO 
Connect on Social:
LinkedIn
Instagram
Facebook
YouTube
If you love this show, please take the time to leave us a review.
 

Researching the best tools for selling digital products? When it comes to selling your course, ebook, digital workshop, etc., creating the product is only the beginning. You also need the tools and tech to sell and deliver them on autopilot. FYI - This episode contains affiliate links.
On this episode of Roadmap to $1 Million, I'm thrilled to share with you my top five tools for selling digital products. These are the tools I actually use to sell my course Maximize With Ads and other digital offers.
Listen to the episode to learn:
5 Tools I use to sell my digital course/products
Why these tools are important to selling digital courses
Deals and special offers for using our affiliate links
& so much more!
Here’s a list of the tools mentioned in today’s episode:
Thrive Cart for streamlining the checkout experience, managing affiliates and housing my course. It's been a total game-changer for me. 
ConvertKit, which has become an indispensable part of my email marketing strategy, helping me provide value and stay connected with all of my subscribers.
Deadline Funnel provides that essential urgency to prompt action. 
Smart Quiz Builder for hosting our quizzes that give me invaluable data on my leads
SeedProd, which I rely on for crafting stunning landing pages for my freebies, workshops, and more.
The best part is that these tools work seamlessly together, creating a synergistic effect perfect for growing the business and boosting my income.
And because I love to spread wealth, I've secured some fantastic deals for you via my affiliate links. Also, if you're craving more insights, I'm considering creating content around digital course creation—let me know if that interests you.
Check out the Show Notes
Book a Call with Us:
https://www.StacyZeal.co/Call
Watch this to increase your leads with Facebook Ads:
https://www.StacyZeal.co/Maximize 
Watch this to Increase Sales and Maximize Your Impact:
https://www.StacyZeal.co/CMO 
Grab a free resource:
QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?
https://www.StacyZeal.co/Quiz 
Plan for Success: Your Annual & Quarterly Marketing Guide:
https://www.StacyZeal.co/Plan 
Catch past episodes and show notes: https://www.StacyZeal.co/Podcast 
Work With Stacy:
https://www.StacyZeal.co/Fractional-CMO 
Connect on Social:
LinkedIn
Instagram
Facebook
YouTube
If you love this show, please take the time to leave us a review.