Roadmap to $1 Million

Ready to explore the significance of video testimonials in marketing? Join me and Chynna Morgan, founder of Vidlo, as we delve into the emotional connection and authenticity these testimonials bring to brands. In this episode of Roadmap to $1 Million, I'm hanging out with Chynna Morgan, the brains behind Vidlo. We're diving into the magic of video testimonials and how they can totally transform your marketing game. Vidlo is all about helping companies show off real customer stories, and we get into why those genuine moments are so powerful.  We chat about how to rock video content across different platforms, why it's smart to give customers a little nudge to share their experiences, and how seamlessly you can weave testimonial gathering into your daily business routine. Plus, we touch on how easy it is to get started with Vidlo, maybe even with a free trial, and I'll share a special affiliate link for you to check out. Throughout our talk, we shine a light on the importance of lifting up founders of color and the awesome sense of teamwork in the industry.  Don't miss this one—it's packed with insights! Listen to the episode to learn: The importance of video testimonials in marketing strategies The impactfulness of client stories on marketing How to use video testimonials on websites, social media, proposals, and email newsletters Methods for creating a positive experience for customers when capturing video testimonials & so much more! Get started with Vidlo!  Check out the Show Notes Book a Call with Us: https://www.StacyZeal.co/Call Watch this to increase your leads with Facebook Ads: https://www.StacyZeal.co/Maximize  Watch this to Increase Sales and Maximize Your Impact: https://www.StacyZeal.co/CMO  Grab a free resource: QUIZ: What’s Missing From Your Million Dollar Marketing Strategy? https://www.StacyZeal.co/Quiz  Plan for Success: Your Annual & Quarterly Marketing Guide: https://www.StacyZeal.co/Plan  Catch past episodes and show notes: https://www.StacyZeal.co/Podcast  Work With Stacy: https://www.StacyZeal.co/Fractional-CMO  Connect on Social: LinkedIn InstagramFacebook YouTube If you love this show, please take the time to leave us a review.  

As entrepreneurs, we often get swept up in the excitement of chasing the latest trend. It's like we're on a never-ending quest for the next big idea. But let's have an honest moment – innovation isn't always about creating something brand new. In this episode of Roadmap to $1 Million, we're going to explore the importance of sticking to what works and scaling it. Effective marketing hinges on identifying what clicks with your audience and doing more of that. It's about being repetitive, consistent, and perfecting those strategies that have already shown their value. From my experience, there's a lot to be gained from revisiting successful strategies. Why not repurpose the great content you've already produced? It's all about working smarter, not harder, and that's where systems and standard operating procedures come into play. I understand it can feel daunting, and that's when a marketing consultant can be a game-changer. As a fractional CMO, I've witnessed the transformation that comes with fine-tuning your approach and mapping out the customer journey. So, let's commit to honing and expanding on what's already working for us. Let's resist the urge to chase every new concept that comes along. Believe me, real growth lies in doubling down on what's already successful. Let's dive in! Listen to the episode to learn: The significance of making marketing efforts repeatable and scalable for business growth Why you need to focus on repeating successful marketing strategies The importance of repurposing existing content to reach a wider audience and nurture engagement Methods for creating systems and standard operating procedures (SOPs) to streamline marketing processes How to leverage marketing consultants to identify repeatable processes and optimize the customer journey & so much more! Check out the Show Notes Book a Call with Us: https://www.StacyZeal.co/Call Watch this to increase your leads with Facebook Ads: https://www.StacyZeal.co/Maximize  Watch this to Increase Sales and Maximize Your Impact: https://www.StacyZeal.co/CMO  Grab a free resource: QUIZ: What’s Missing From Your Million Dollar Marketing Strategy? https://www.StacyZeal.co/Quiz  Plan for Success: Your Annual & Quarterly Marketing Guide: https://www.StacyZeal.co/Plan  Catch past episodes and show notes: https://www.StacyZeal.co/Podcast  Work With Stacy: https://www.StacyZeal.co/Fractional-CMO  Connect on Social: LinkedIn InstagramFacebook YouTube If you love this show, please take the time to leave us a review.  

Are you a business owner looking to maximize your marketing impact while managing your budget efficiently? Investing too much or too little in untested marketing strategies can lead to missed opportunities and wasted resources. It's time to rethink our approach to marketing budgeting and achieve meaningful results. In this episode of Roadmap to $1 Million, I'm excited to be joined by my good friend Patrice Malloy, a top-notch Financial Consultant. We're teaming up to dive into the nitty-gritty of creating a marketing budget that truly works for you. Our discussion will cover the critical aspects of intentional planning, striking the right balance between your immediate needs and long-term goals, and ensuring that your investments are propelling you toward your entrepreneurial dreams. Today, I'll be honing in on the marketing channels that are delivering the best returns. Meanwhile, Patrice will share her invaluable expertise on how to manage your financial priorities with skill and precision. We're both passionate about the significance of a long-term strategy and the necessity of staying consistent in your approach. We're also united in our caution against investing in unproven ventures without due diligence. Our conversation promises to provide a real-world perspective on how the realms of finance and marketing intersect, and why their collaboration is essential. We aim to empower you to take control of your marketing budget and navigate it with the utmost confidence. Join us as we explore these insights and more, ensuring that every penny you invest is a step forward in your business journey. Listen to the episode to learn: How to create a marketing budget Why you need to consider spending money on marketing How to budget for short-term and long-term expenses & so much more! About Patrice Malloy: Patrice Malloy is a distinguished finance professional with a rich 20-year career, marked by her expertise as a Fractional CFO, certified tax strategist, QuickBooks and Xero pro advisor, and dedicated financial coach. Her extensive knowledge and experience make her an invaluable asset in the financial industry. As a licensed insurance broker and a strategic thinker, Patrice has played a pivotal role in guiding a diverse range of businesses, from emerging startups to established giants like JP Morgan Chase, towards financial growth and efficiency. In essence, Patrice has the expertise to revolutionize your business’ financial landscape. She excels in integrating business, strategy, and finance, consistently providing clients with increased profits and a reduced tax burden. Notable clients and experience include the Department of Defense, Department of Veterans Affairs, Homeland Security, PricewaterhouseCoopers, Defense Logistics Agency, Freddie mac, Fannie Mae, Sprint Nextel, KPMG, and JP Morgan Chase. Follow Patrice on Social Media: Instagram | TikTok | LinkedIn | Facebook | The Wealth Builders Society | WOC Cash Flow Collective | YouTube Check out the Show Notes Book a Call with Us: https://www.StacyZeal.co/Call  Watch this to increase your leads with Facebook Ads: https://www.StacyZeal.co/Maximize  Watch this to Increase Sales and Maximize Your Impact: https://www.StacyZeal.co/CMO  Grab a free resource: QUIZ: What’s Missing From Your Million Dollar Marketing Strategy? https://www.StacyZeal.co/Quiz  Plan for Success: Your Annual & Quarterly Marketing Guide: https://www.StacyZeal.co/Plan  Catch past episodes and show notes: https://www.StacyZeal.co/Podcast  Work With Stacy: https://www.StacyZeal.co/Fractional-CMO  Connect on Social: LinkedIn InstagramFacebook YouTube If you love this show, please take the time to leave us a review.  

The key to successful training programs is understanding the needs and motivations of clients and providing support based on those insights.  Don't underestimate the impact of engaging, digestible content and practical application in driving better results for your business! In this episode of Roadmap to $1 Million, I'm super excited to have Carrie Graham with me. She's a whiz when it comes to instructional design, and she's here to share her insights on what makes a training program really hit the mark.  We're going to dive deep into why it's so important to focus on how users experience the training, how to keep everyone engaged, and why it's crucial to make sure what they're learning can be used in the real world. Carrie's got a wealth of experience in both healthcare and education, and she's going to share some of her top strategies for keeping learners energized and tailoring programs to fit exactly what clients are looking for. She's got some great stories, too, like how a finance pro took their client interactions to the next level and how an author upped their game with a standout certification program. Plus, we'll get into the nitty-gritty of when to weave in user feedback and why personalized content can be so much more effective than those generic, one-size-fits-all solutions. And don't forget to swing by Carrie's website after the show. She's got a treasure trove of resources and a super handy training assessment tool. Trust me, you won't want to miss out on that. So, let's get started and learn how to create training programs that truly make a difference! Listen to the episode to learn: How to get more clients to complete your programs Why is it important to structure your programs for adult learners How to spot learning fatigue in your clients How to avoid overwhelming people with information & so much more! Check out the Show Notes Book a Call with Us: https://www.StacyZeal.co/Call Watch this to increase your leads with Facebook Ads: https://www.StacyZeal.co/Maximize  Watch this to Increase Sales and Maximize Your Impact: https://www.StacyZeal.co/CMO  Grab a free resource: QUIZ: What’s Missing From Your Million Dollar Marketing Strategy? https://www.StacyZeal.co/Quiz  Plan for Success: Your Annual & Quarterly Marketing Guide: https://www.StacyZeal.co/Plan  Catch past episodes and show notes: https://www.StacyZeal.co/Podcast  Work With Stacy: https://www.StacyZeal.co/Fractional-CMO  Connect on Social: LinkedIn InstagramFacebook YouTube If you love this show, please take the time to leave us a review.  

If you are an online service provider or agency that has hit a revenue ceiling, this episode is for you! Setting up structured processes and clear responsibilities in your marketing team can lead to unprecedented growth and success. Are you ready to make bold changes to achieve remarkable results in your business? In this episode of Roadmap to $1 Million, we're diving deep into why having a solid structure in your marketing is absolutely key if you're looking to grow your business. Without a clear system in place, things can get pretty messy—think campaigns that just don't get launched and a whole lot of wasted effort. Listen to the episode to learn: The importance of structure in marketing for service providers, agency owners, and business owners Recommendations for addressing the issue of lacking structure in marketing, such as taking a comprehensive marketing quiz and creating systems The need for expert guidance in marketing to ensure that all marketing efforts align with revenue goals and contribute to business growth How to activate the "flywheel" of marketing to ensure increased bottom line & so much more! If you're ready to get your marketing and revenue goals singing the same tune and really take your business to the next level, hit me up. Let's chat about how we can make that happen for you. Check out the Show Notes Book a Call with Us: https://www.StacyZeal.co/Call Watch this to increase your leads with Facebook Ads: https://www.StacyZeal.co/Maximize  Watch this to Increase Sales and Maximize Your Impact: https://www.StacyZeal.co/CMO  Grab a free resource: QUIZ: What’s Missing From Your Million Dollar Marketing Strategy? https://www.StacyZeal.co/Quiz  Plan for Success: Your Annual & Quarterly Marketing Guide: https://www.StacyZeal.co/Plan  Catch past episodes and show notes: https://www.StacyZeal.co/Podcast  Work With Stacy: https://www.StacyZeal.co/Fractional-CMO  Connect on Social: LinkedIn InstagramFacebook YouTube If you love this show, please take the time to leave us a review.  

Researching the best tools for selling digital products? When it comes to selling your course, ebook, digital workshop, etc., creating the product is only the beginning. You also need the tools and tech to sell and deliver them on autopilot. FYI - This episode contains affiliate links. On this episode of Roadmap to $1 Million, I'm thrilled to share with you my top five tools for selling digital products. These are the tools I actually use to sell my course Maximize With Ads and other digital offers. Listen to the episode to learn: 5 Tools I use to sell my digital course/products Why these tools are important to selling digital courses Deals and special offers for using our affiliate links & so much more! Here’s a list of the tools mentioned in today’s episode: Thrive Cart for streamlining the checkout experience, managing affiliates and housing my course. It's been a total game-changer for me.  ConvertKit, which has become an indispensable part of my email marketing strategy, helping me provide value and stay connected with all of my subscribers. Deadline Funnel provides that essential urgency to prompt action.  Smart Quiz Builder for hosting our quizzes that give me invaluable data on my leads SeedProd, which I rely on for crafting stunning landing pages for my freebies, workshops, and more. The best part is that these tools work seamlessly together, creating a synergistic effect perfect for growing the business and boosting my income. And because I love to spread wealth, I've secured some fantastic deals for you via my affiliate links. Also, if you're craving more insights, I'm considering creating content around digital course creation—let me know if that interests you. Check out the Show Notes Book a Call with Us: https://www.StacyZeal.co/Call Watch this to increase your leads with Facebook Ads: https://www.StacyZeal.co/Maximize  Watch this to Increase Sales and Maximize Your Impact: https://www.StacyZeal.co/CMO  Grab a free resource: QUIZ: What’s Missing From Your Million Dollar Marketing Strategy? https://www.StacyZeal.co/Quiz  Plan for Success: Your Annual & Quarterly Marketing Guide: https://www.StacyZeal.co/Plan  Catch past episodes and show notes: https://www.StacyZeal.co/Podcast  Work With Stacy: https://www.StacyZeal.co/Fractional-CMO  Connect on Social: LinkedIn InstagramFacebook YouTube If you love this show, please take the time to leave us a review.  

Your website is like your digital home where leads will check you out before buying so it’s important to ensure your site is set up for success. If you’re running ads, your landing page can make or break your performance. I had the pleasure of sitting down with Sequenna Luckett, CEO & Founder of Luckett & Co. a branding and web design agency.  In this episode of Roadmap to $1 Million, Sequenna and I get into the nitty-gritty of how your website and ads are best friends. We're talking about the big wins you can get from tweaking your landing pages just right, digging into the gold mine of data your site's sitting on, and turning those email lists into marketing magic. Plus, we can't stop raving about how retargeting campaigns are like boomerangs – you throw them out, and they bring customers right back. And, of course, we're all about setting clear goals for your ads because, let's face it, shooting in the dark is no way to hit that million-dollar target. We also spill the beans on some super smart tools – think Google Analytics and the Facebook Pixel – that are basically like having a marketing detective on your team, helping you track down the right audience for your ads. Listen to the episode to learn: Why your website is still important in 2024 How your website impacts your Facebook Ads performance Ways to improve your site to convert more visitors & so much more! Sequena Luckett is a website architect based in Chicago. She is an expert in digital strategy, WordPress web design, & graphic design mounting with 18 years of experience. Co-Founder & CEO of Luckett & Co a Branding & Web Design agency where they help businesses develop a strategy to grow their business using their website as a hub.  She has worked with amazing large and small companies such as Ulta Beauty, 1800-Flowers, and GrubHub achieving goals of doubling and tripling incomes for her clients. She is the president of FemCity Chicago where she creates a safe space for local women to thrive in their lives. When she is not working she is spending time with her family. Follow Sequenna on Social Media: Facebook | Instagram | Linkedin Check out the Show Notes Book a Call with Us: https://www.StacyZeal.co/Call Watch this to increase your leads with Facebook Ads: https://www.StacyZeal.co/Maximize  Watch this to Increase Sales and Maximize Your Impact: https://www.StacyZeal.co/CMO  Grab a free resource: QUIZ: What’s Missing From Your Million Dollar Marketing Strategy? https://www.StacyZeal.co/Quiz  Plan for Success: Your Annual & Quarterly Marketing Guide: https://www.StacyZeal.co/Plan  Catch past episodes and show notes: https://www.StacyZeal.co/Podcast  Work With Stacy: https://www.StacyZeal.co/Fractional-CMO  Connect on Social: LinkedIn InstagramFacebook YouTube If you love this show, please take the time to leave us a review.  

Wondering whether it’s time for you to start running Facebook Ads?  This episode of Roadmap to $1 Million is all about the right time for online service businesses to start investing in ads. We're going to chat about why you can't just rely on organic marketing anymore and how stepping into the world of Facebook and Instagram ads can really give your business a boost. I'll be pointing out three big signs that signal it's time to start putting some money into advertising: hitting a growth plateau, putting in the work but not seeing the organic reach, and struggling to keep up with consistent marketing efforts. Plus, I've got a quiz that'll help you pinpoint any weak spots in your current marketing strategy. Listen to the episode to learn: 3 signs that indicate it's time for a business to invest in ads Limitations of organic marketing Benefits of using Facebook and Instagram ads Reasons why relying solely on organic marketing may not be sufficient for long-term business growth & so much more! And that's not all – I've got two awesome opportunities for us to team up and get you up to speed on creating killer ad strategies. Navigating ads can be a bit of a maze, but with the right guidance, you can launch campaigns that hit the mark. Check out the Show Notes Book a Call with Us: https://www.StacyZeal.co/Call Watch this to increase your leads with Facebook Ads: https://www.StacyZeal.co/Maximize  Watch this to Increase Sales and Maximize Your Impact: https://www.StacyZeal.co/CMO  Grab a free resource: QUIZ: What’s Missing From Your Million Dollar Marketing Strategy? https://www.StacyZeal.co/Quiz  Plan for Success: Your Annual & Quarterly Marketing Guide: https://www.StacyZeal.co/Plan  Catch past episodes and show notes: https://www.StacyZeal.co/Podcast  Work With Stacy: https://www.StacyZeal.co/Fractional-CMO  Connect on Social: LinkedIn InstagramFacebook YouTube If you love this show, please take the time to leave us a review.  

Does any of this sound familiar? Your revenue has plateaued and refuses to climb. You are overwhelmed and marketing is the last thing on your mind. Your business lacks a robust marketing strategy. If so, these are definite hints that you might need expert assistance. On this episode of Roadmap to $1 Million, we're tackling a crucial topic: determining the perfect moment to hire a Chief Marketing Officer. I'm here to guide you through the unmistakable indicators that it's time to think about making this strategic addition to your team. The idea of bringing in a full-time CMO can seem daunting, but have you considered the concept of a fractional CMO? This option provides you with the expertise of a veteran marketer for strategic advice without the full-time commitment and cost. And here's the good news: that's precisely the service I provide. As your fractional CMO, I'm here to help you develop a strategic marketing plan and navigate your marketing efforts, freeing you up to concentrate on the broader aspects of managing your enterprise. If this is the helping hand your business needs, schedule a conversation with me, and let's explore how we can amplify your marketing initiatives. Also, make sure to follow the podcast for more insights on growing your business. See you in the next episode! Listen to the episode to learn: The role of a Chief Marketing Officer (CMO) in your business When to hire a CMO 3 Signs it’s time to hire a CMO What is a Fractional CMO How to work with Stacy Zeal & Co. as your Fractional CMO & so much more! Check out the Show Notes Watch this to increase your leads with Facebook Ads: https://www.StacyZeal.co/Maximize  Watch this to Increase Sales and Maximize Your Impact: https://www.StacyZeal.co/CMO  Grab a free resource: QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz https://www.StacyZeal.co/Quiz  Plan for Success: Your Annual & Quarterly Marketing Guide: https://www.StacyZeal.co/Plan  Catch past episodes and show notes: https://www.StacyZeal.co/Podcast  Work With Stacy: https://www.StacyZeal.co/Fractional-CMO  Connect on Social: LinkedIn InstagramFacebook YouTube If you love this show, please take the time to leave us a review.    

Debating hiring an ad agency, finding a freelancer, or training your in-house team? There’s a lot to consider when making this decision with cost being one of the biggest. Learn how much it’ll realistically cost you to hire an agency vs. running your Facebook ads in-house. In this episode of Roadmap to $1 Million, we will explore the ins and outs of Facebook advertising for the year 2024. I'm going to break down everything from the expenses involved to the most effective strategies out there. We're going to consider the different approaches you can take: managing your ads on your own, hiring freelancers, or collaborating with professional agencies. The goal is to understand the investment required, anticipate the kind of returns you might see, and find the perfect balance between the cost of ad management and your designated ad spend. Listen to the episode to learn: Cost considerations for running Facebook ads in 2024 Insights into potential challenges of hiring freelancers, agencies, or managing ads internally Understanding the costs and considerations involved in running Facebook ads Three primary options for running ads: internal management, hiring freelancers, or engaging an ad agency & so much more! Check out the Show Notes Watch this to increase your leads with Facebook Ads: https://www.StacyZeal.co/Maximize  Watch this to Increase Sales and Maximize Your Impact: https://www.StacyZeal.co/CMO  Grab a free resource: QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz https://www.StacyZeal.co/Quiz  Plan for Success: Your Annual & Quarterly Marketing Guide: https://www.StacyZeal.co/Plan  Catch past episodes and show notes: https://www.StacyZeal.co/Podcast  Work With Stacy: https://www.StacyZeal.co/Fractional-CMO  Connect on Social: LinkedIn InstagramFacebook YouTube If you love this show, please take the time to leave us a review.

One Google search for “best tools for small businesses” and you’ll get a sea of search results. In this episode of the Roadmap to $1 Million podcast, I’m revealing the 5 most impactful tools I use to grow my online business. These are tools I actually use and recommend to my clients all the time. This episode and blog post contain affiliate links that pay us a commission for recommending it at no additional cost! First on the list is ThriveCart, my absolute favorite for selling digital products and managing my affiliate network. The checkout experience is seamless, and the upsell capabilities are simply top-notch! I also want to highlight HoneyBook, an outstanding tool for streamlining client onboarding with professional proposals, contracts, and invoicing. And because I appreciate you all, I've secured an exclusive discount for my listeners, so stay tuned for that. Did you know that 70% or more of your site traffic will leave and never come back? For capturing leads before they leave your site, OptinMonster is the standout tool with its powerful exit-intent pop-ups. It's like a friendly digital gatekeeper encouraging visitors to stay connected. When it comes to repurposing video content, don't miss out on Opus AI. This tool is like a portable video editor, assisting you in creating engaging short-form videos like Instagram Reels and YouTube Shorts that captivate your audience. Follow me on Instagram to see my Opus AI-created reels! And rounding out our list is ConvertKit, the most reliable service for all your email marketing campaigns. It ensures your emails are delivered effectively to your audience and your automated emails go our without a hitch. In this episode, I'll be sharing my hands-on experiences with these tools and yes, I'll provide some affiliate links. But the main focus is to equip you with the resources you need to smash your revenue goals and scale your businesses to new heights. Listen to the episode to learn: Top 5 tools we use to grow our online consulting business Why I switched from SamCart to ThriveCart for selling my digital products How to send beautiful and impactful proposals with HoneyBook How to convert your site traffic into email subscribers with OptInMonster How to repurpose your videos into reels in lightening speed with Opus AI Why you need to invest in a powerful email marketing system like ConvertKit Deals and special offers on these tools using our affiliate links & so much more! –  Check out the Show Notes Watch this to increase your leads with Facebook Ads: https://StacyZeal.co/Maximize Watch this to Increase Sales and Maximize Your Impact: https://StacyZeal.co/CMO Grab a free resource: QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz https://StacyZeal.co/Quiz Plan for Success: Your Annual & Quarterly Marketing Guide: https://StacyZeal.co/Plan Catch past episodes and show notes: https://StacyZeal.co/Podcast Work With Stacy: https://StacyZeal.co/Fractional-CMO Connect on Social: LinkedIn InstagramFacebook YouTube If you love this show, please take the time to leave us a review.  

Want your marketing strategy to convert leads on autopilot? It’s not just about growth, it’s also about optimizing your sales process and time. As CEOs and business leaders, understanding the art of delegation in marketing is crucial. Mastering this skill is vital for maintaining focus on the overarching goals and ensuring the continuous growth of your online service business or agency. On this episode of Roadmap to $1 Million, we're continuing with part 2 to explore the essential elements of developing a marketing strategy capable of reaching the coveted million-dollar revenue goal. We'll delve into optimizing the customer journey to significantly enhance conversion rates and skyrocket sales figures. Listen to the episode to learn:  What you need to focus on in your marketing if you want to scale to 7-figures and beyond Why you need to prioritize these key ingredients to scale How to uncover which of these components you need to focus on NOW to make the biggest impact on your business The importance of an optimized customer journey in marketing strategies How to free up your time for CEO-level activities And so much more! Remember to subscribe for more valuable marketing wisdom and strategies that can transform your business. Let's embark on this journey to financial success together! Check out the Show Notes Watch this to increase your leads with Facebook Ads: https://www.StacyZeal.co/Maximize  Watch this to Increase Sales and Maximize Your Impact: https://www.StacyZeal.co/CMO  Grab a free resource: QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz https://www.StacyZeal.co/Quiz  Plan for Success: Your Annual & Quarterly Marketing Guide: https://www.StacyZeal.co/Plan  Catch past episodes and show notes: https://www.StacyZeal.co/Podcast  Work With Stacy: https://www.StacyZeal.co/Fractional-CMO  Connect on Social: LinkedIn InstagramFacebook YouTube If you love this show, please take the time to leave us a review.  

Want to kick 2024 off with a bang? You need a Million Dollar Marketing Strategy to guide your efforts. There are 4 key ingredients that you must include in your marketing to take your business to the next level and in this episode, I break down 2 of the 4 ingredients. On this episode of Roadmap to $1 Million, we're delving deep into the art of crafting a marketing strategy that has the potential to skyrocket your revenue to the million-dollar threshold. We're starting our journey with an in-depth look at the first two of four critical elements that are fundamental to hitting 7-figures. Our initial focus is on the importance of developing a robust, multi-layered lead generation system. Diversifying your lead sources is crucial—it's about not relying solely on one channel but ensuring that you're attracting potential customers from a multitude of avenues. Next, we'll delve into the wonders of a varied marketing mix. This strategy is key to engaging with your target audience across different platforms, both in the digital realm and through traditional, offline methods. Listen to the episode to learn:  The importance of a layered lead system in marketing strategy Examples of how a layered lead system can increase leads and revenue The significance of an omnichannel marketing strategy How to decide what to focus on NOW to grow your business And so much more! Check out the Show Notes Watch this to increase your leads with Facebook Ads: StacyZeal.co/Maximize Watch this to Increase Sales and Maximize Your Impact: StacyZeal.co/CMO Grab a free resource: QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz StacyZeal.co/Quiz Plan for Success: Your Annual & Quarterly Marketing Guide: StacyZeal.co/Plan Catch past episodes and show notes: StacyZeal.co/Podcast Work With Stacy: StacyZeal.co/Fractional-CMO Connect on Social: LinkedIn InstagramFacebook YouTube If you love this show, please take the time to leave us a review.  

Experiencing fast growth in your online biz? Well, if you have, you might relate to the need for some serious structure in your marketing game, whether you're hustling in the office or jet-setting across the globe! As your go-to Fractional Chief Marketing Officer, I'm all about setting up killer processes and systems to keep that growth for the long term! In this episode, get ready for an epic chat with the incredible Eloine Barry, the powerhouse behind the African Media Agency and one of our awesome past clients. We're diving deep into the world of marketing success, unpacking the vital role of robust systems, and hearing firsthand how Eloine's agency thrived under our guidance. Eloine's not holding back – she'll spill the tea on the challenges of implementing these game-changing systems and the sheer grit it takes to conquer them. Plus, she's getting real about the personal journey of relocating to a new country – the ups, the downs, and how it can shake things up both professionally and personally. As we wrap up, I've got some golden nuggets of wisdom tailor-made for all you CEOs and business leaders out there looking to take your companies to new heights. And hey, a little reminder – if you're hungry for personalized advice on marketing strategies or ready to rocket your business forward, don't be shy! Book a call with us – we're here for you! Get ready to be inspired by Eloine’s journey and the invaluable lessons she's learned on the road to building a thriving business. Listen to the episode to learn: How fast growth can leave gaps in your biz The lowdown on having killer marketing systems for consistency How African Media Agency soared to long-term success with Stacy Zeal & Co. The real deal on working with a Fractional Chief Marketing Officer How building a solid structure around your marketing creates long-term growth & so much more!  Check out the Show Notes Watch this to increase your leads with Facebook Ads: StacyZeal.co/Maximize Watch this to Increase Sales and Maximize Your Impact: StacyZeal.co/CMO Grab a free resource: QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz StacyZeal.co/Quiz Plan for Success: Your Annual & Quarterly Marketing Guide: StacyZeal.co/Plan Catch past episodes and show notes: StacyZeal.co/Podcast Work With Stacy: StacyZeal.co/Fractional-CMO Connect on Social: LinkedIn InstagramFacebook YouTube If you love this show, please take the time to leave us a review.  

Ready for a copy refresh that'll skyrocket your business growth? You know, whether you're the wordsmith behind your brand or have a fantastic team supporting you, writing better copy is key! In this latest episode of Roadmap to $1 Million, I'm joined by the incredible copywriting expert, Sarah Jane Burt. We're diving headfirst into the fascinating world of copywriting and content marketing in the digital age. We talk about the evolution of copywriting, the importance of killer headlines and hooks, and why drowning in jargon or sounding like a robot can be a real buzzkill for your audience. I'll spill the beans on the challenges of maintaining a consistent brand voice, the hurdles we face in the writing process, and why having your brand voice documented is an absolute game-changer. And of course, we'll dish about SEO, discussing why it's okay for business owners to step back from content creation and let their marketing team work their magic. Listen to the episode to learn: The #1 mistake businesses when writing copy How to write effective social media content When to hire a copywriter and when to write your own How to create a consistent brand voice so you can finally stop writing all your copy How to write good copy for your Facebook Ads The role of AI tools like ChatGPT in writing good copy & so much more! Get ready for some serious copywriting wisdom and a good dose of marketing magic! Check out the Show Notes Watch this to increase your leads with Facebook Ads: StacyZeal.co/Maximize Watch this to Increase Sales and Maximize Your Impact: StacyZeal.co/CMO Grab a free resource: QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz StacyZeal.co/Quiz Plan for Success: Your Annual & Quarterly Marketing Guide: StacyZeal.co/Plan Catch past episodes and show notes: StacyZeal.co/Podcast Work With Stacy: StacyZeal.co/Fractional-CMO Connect on Social: LinkedIn InstagramFacebook YouTube If you love this show, please take the time to leave us a review.  

Happy New Year! Are you prepared for 2024? Let’s bring it in with some practical advice, stories from my own marketing adventures, and a sprinkle of that get-up-and-go vibe to help you jump into the new year with a bang.  In the first episode of Roadmap to $1 Million in 2024, I'm super excited to chat about how to crush it in 2024 with some killer Facebook advertising strategies. We're going to reflect on what worked and what didn't last year, really dig into those important 2024 marketing trends, give your marketing stuff a good once-over, talk about tweaking how you do things in your biz, and make sure your team is all singing from the same song sheet. I'll also let you in on some of the wisdom I've picked up while planning things out with my own assistant, and I'll be dishing out some top-notch advice to help you sharpen up your marketing game. Plus, I've got a fresh new quiz for you to try out, and if you're itching for some one-on-one guidance, I'm all ears—just reach out. Listen to the episode to learn: Five essential action steps for dominating in 2024 The importance of preparing for 2024 How to review marketing metrics to understand leads and sales sources & so much more! –  SPECIAL OFFER: Learn how to create a client-attracting quiz and leverage Facebook Ads to drive endless traffic 24/7 with the Ultimate Lead Generation Bundle! Enroll in my course Maximize With Ads AND Tai’s course Quiz and Grow Rich for one low price. Check out the Show Notes Watch this to increase your leads with Facebook Ads: StacyZeal.co/Maximize Watch this to Increase Sales and Maximize Your Impact: StacyZeal.co/CMO Grab a free resource: QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz StacyZeal.co/Quiz Plan for Success: Your Annual & Quarterly Marketing Guide: StacyZeal.co/Plan Catch past episodes and show notes: StacyZeal.co/Podcast Work With Stacy: StacyZeal.co/Fractional-CMO Connect on Social: LinkedIn InstagramFacebook YouTube If you love this show, please take the time to leave us a review.  

Struggling to consistently market your business? I recently did an audience survey and the #1 challenge business owners have is consistently marketing their business, especially when marketing isn’t their favorite task. Neglecting your marketing while focusing solely on client work can harm your business in the long term. In this episode of Roadmap to $1 Million, I dive into the world of strategic marketing planning, offering valuable insights into the significance of consistency in marketing and its impact on your business. Listen to the episode to learn: The 2 main reasons for inconsistent marketing The importance of implementing systems and processes for consistent marketing An example of a client overcoming their consistency issues & so much more! Check out the Show Notes Watch this to increase your leads with Facebook Ads: StacyZeal.co/Maximize Watch this to Increase Sales and Maximize Your Impact: StacyZeal.co/CMO Grab a free resource: QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz StacyZeal.co/Quiz Plan for Success: Your Annual & Quarterly Marketing Guide: StacyZeal.co/Plan Catch past episodes and show notes: StacyZeal.co/Podcast Work With Stacy: StacyZeal.co/Fractional-CMO Connect on Social: LinkedIn InstagramFacebook YouTube If you love this show, please take the time to leave us a review.  

Planning to launch a new offer or dust off an old one? If you want consistent sales growth, you need a marketing strategy that attracts, nurtures, and converts leads. One size does not fit all when it comes to marketing your business, and it's crucial to understand this before launching a new offer. Without a well-defined plan, you risk missing out on potential customers and revenue. If you want consistent sales growth, you need to focus on this. In this episode of Roadmap to $1 Million, I talk about why having a comprehensive marketing strategy is crucial when launching a new product or service. Whether you have a digital product that’s collecting dust or are rolling out a new coaching program, this episode will paint a picture of what it takes to consistently sell it. Listen to the episode to learn: Why you need THIS when launching a new offer How to develop a clear content strategy based on your audience’s needs How to tailor different marketing strategies for different offers How to have confidence in executing a comprehensive plan & so much more! Check out the Show Notes Watch this to increase your leads with Facebook Ads: StacyZeal.co/Maximize Watch this to Increase Sales and Maximize Your Impact: StacyZeal.co/CMO Grab a free resource: QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz StacyZeal.co/Quiz Plan for Success: Your Annual & Quarterly Marketing Guide: StacyZeal.co/Plan Catch past episodes and show notes: StacyZeal.co/Podcast Work With Stacy: StacyZeal.co/Fractional-CMO Connect on Social: LinkedIn InstagramFacebook YouTube If you love this show, please take the time to leave us a review.  

Want to grow your audience by appearing on podcasts? Guest podcasting is an invaluable marketing tool all CEOs should have in their wheelhouse. However, it’s easier said than done. If you’ve ever pitched yourself to podcasts with little success, or if you’ve been too busy or anxious to attempt, this episode is for you.  In this episode of Roadmap to $1 Million, I had the pleasure of sitting down with Deven Rodriguez, founder of Storypreneur, to explore the power of storytelling and podcasting for business growth. Throughout our conversation, Deven generously shared valuable advice on how to pitch oneself as a podcast guest. He emphasized the importance of understanding the host's audience and tailoring the pitch accordingly. Deven also provided a helpful storytelling framework that can be applied to any business or personal narrative. Listen to the episode to learn: Why business owners need to leverage guest podcasting to grow their business in 2024 How to pitch and get booked on top podcasts Deven’s framework for telling stories that have a lasting impact and lead to clients Common mistakes business owners make when pitching and speaking on podcasts & so much more! Check out the Show Notes Watch this to increase your leads with Facebook Ads: StacyZeal.co/Maximize Watch this to Increase Sales and Maximize Your Impact: StacyZeal.co/CMO Grab a free resource: QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz StacyZeal.co/Quiz Plan for Success: Your Annual & Quarterly Marketing Guide: StacyZeal.co/Plan Catch past episodes and show notes: StacyZeal.co/Podcast Work With Stacy: StacyZeal.co/Fractional-CMO Connect on Social: LinkedIn InstagramFacebook YouTube If you love this show, please take the time to leave us a review.  

These days our email addresses are currency, so if you want to grow your email list you need to create a valuable engaging resource a.k.a a lead magnet to entice subscribers to join your email list. If growing your email list is a top priority for you, this episode is for you! In this episode of the Roadmap to $1 Million podcast, I had the pleasure of interviewing Tai Goodwin, an expert in helping online businesses generate consistent leads using quizzes. Tai Goodwin, founder of That Marketing Team, specializes in generating leads and building audiences using quizzes for coaches, consultants, and online businesses.  During our conversation, Tai emphasized the importance of quizzes as lead magnets vs. traditional PDFs and free video training. Quizzes engage and captivate audiences, increasing the likelihood of obtaining contact information. This allows businesses to nurture leads and establish relationships with potential customers. She highlights the power of quizzes in capturing email addresses, their high conversion rates, and the importance of leveraging data for personalized marketing strategies. If you're looking to elevate your marketing efforts, this episode is a must-listen! Listen to the episode to learn: Why quizzes are better than PDFs to generate quality leads Common mistakes to avoid when creating a quiz that generates leads 3 effective ways to drive quality traffic to your quiz How pairing Facebook Ads & Quizzes drive low-cost leads How to leverage quiz data to close more sales & so much more! SPECIAL OFFER: Learn how to create a client-attracting quiz and leverage Facebook Ads to drive endless traffic 24/7 with the Ultimate Lead Generation Bundle! Enroll in my course Maximize With Ads AND Tai’s course Quiz and Grow Rich for one low price. About Tai Goodwin:  Tai Goodwin is an award-winning instructional designer, author, speaker, and marketing strategist. CEO of That Marketing Team, she's a former teacher turned entrepreneur with over 20+ years of experience marketing online. After helping hundreds of entrepreneurs leverage social media and online marketing as a coach, she stepped into the agency world to literally take marketing tasks off the plates of her clients. Tai launched That Marketing Team to support busy CEO's and business owners who are tired of trying to run their company and do all the marketing by themselves. The author of Girlfriend, It's Your Time and co-author of The Profitable Woman's Playbook, her articles have been featured on The Huffington Post and Forbes.com She's also been highlighted by Money Magazine, Black Enterprise, and The BOSS Network. Follow Tai on Social Media: LinkedIn | Instagram | Facebook | Quiz –  Check out the  Show Notes Watch this to increase your leads with Facebook Ads: StacyZeal.co/Maximize Watch this to Increase Sales and Maximize Your Impact: StacyZeal.co/CMO Grab a free resource: QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz StacyZeal.co/Quiz Plan for Success: Your Annual & Quarterly Marketing Guide: StacyZeal.co/Plan Catch past episodes and show notes: StacyZeal.co/Podcast Work With Stacy: StacyZeal.co/Fractional-CMO Connect on Social: LinkedIn InstagramFacebook YouTube If you love this show, please take the time to leave us a review.