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Sunil Gupta on Data-Driven Digital Marketing Strategies

HBS Online
65.8K subscribers
2.5K views 7 months ago The Parlor Room | Full Episodes
In this episode of The Parlor Room podcast, Chris sits down with renowned marketing expert and Harvard Business School Professor Sunil Gupta to explore digital marketing’s transformative power. Gupta delves into data analytics’ critical role in shaping effective marketing strategies, highlighting how to use insights to gain a competitive edge. He also breaks down the nuances of high- and low-involvement products and how understanding those distinctions can guide marketing campaigns’ resource allocation. Whether navigating a multi-million-dollar marketing budget or engaging with consumers across platforms, Gupta offers invaluable perspectives on how you can help maximize your organization’s digital marketing efforts. GUEST Sunil Gupta, Edward W. Carter Professor of Business Administration and Co-Chair of the executive program on Driving Digital Strategy RESOURCES Gupta’s latest book, Driving Digital Strategy (https://hbs.me/5n8pyvd4) Related H …...more
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Sunil Gupta on Data-Driven Digital Marketing Strategies
84Likes
2,538Views
Oct 212024
In this episode of The Parlor Room podcast, Chris sits down with renowned marketing expert and Harvard Business School Professor Sunil Gupta to explore digital marketing’s transformative power. Gupta delves into data analytics’ critical role in shaping effective marketing strategies, highlighting how to use insights to gain a competitive edge. He also breaks down the nuances of high- and low-involvement products and how understanding those distinctions can guide marketing campaigns’ resource allocation. Whether navigating a multi-million-dollar marketing budget or engaging with consumers across platforms, Gupta offers invaluable perspectives on how you can help maximize your organization’s digital marketing efforts. GUEST Sunil Gupta, Edward W. Carter Professor of Business Administration and Co-Chair of the executive program on Driving Digital Strategy RESOURCES Gupta’s latest book, Driving Digital Strategy (https://hbs.me/5n8pyvd4) Related HBS Online blog posts: Listen to this episode on your favorite podcast platform: https://hbs.me/ycyvctnu #DigitalMarketing #DigitalMarketingStrategy #DigitalMarketingTips
The Parlor Room | Full Episodes
HBS Online

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HBS Online

65.8K subscribers