100 episodes

Hey fellow entrepreneur, it's time to take the overwhelm out of the online world! From Digital Marketing Expert and Coach, Lisa Anne comes the ultimate show you need to keep up with all things marketing online.

Join Lisa every Thursday as she shares her best tips to running a successful online business and chats with industry experts, all to help you scale your business and impact online.

This is your one-stop shop for business tips, growth strategies, social media hacks, digital marketing tips, and automation techniques.

The end goal? To help you realize the power of digital marketing so you can have more time and freedom to live your best life!

More Than Social Podcast Lisa Anne

    • Business
    • 5.0 • 2 Ratings

Hey fellow entrepreneur, it's time to take the overwhelm out of the online world! From Digital Marketing Expert and Coach, Lisa Anne comes the ultimate show you need to keep up with all things marketing online.

Join Lisa every Thursday as she shares her best tips to running a successful online business and chats with industry experts, all to help you scale your business and impact online.

This is your one-stop shop for business tips, growth strategies, social media hacks, digital marketing tips, and automation techniques.

The end goal? To help you realize the power of digital marketing so you can have more time and freedom to live your best life!

    131: Embracing the 4-Day Work Week, Running 6 Businesses, and Managing 500 Properties with Navid Moosa

    131: Embracing the 4-Day Work Week, Running 6 Businesses, and Managing 500 Properties with Navid Moosa

    When it comes to entrepreneurship and managing multiple ventures, it's easy to get stuck and overwhelmed. 

    With six businesses under his belt and over 500 properties in his portfolio, my guest, Navid Moosa, maintains an enviable work-life balance, working only four days a week. 

    Together, we uncover the secrets behind his incredible success. 

    Navid is a seasoned real estate agent turned investor with over 20 years of experience. With a keen eye for opportunity and a talent for identifying trends, Navid has successfully invested in various industries and built a diverse portfolio of businesses.

    Navid, a real estate titan and serial entrepreneur, credits much of his success to outsourcing and effective leadership. Leveraging other people's expertise to grow businesses and free up time might not be new, but Navid's approach is unique. His story emphasizes the importance of delegating tasks and empowering others, allowing them to shine while contributing to the business's growth.

    Navid introduced his MDTA strategy—mindset, Discipline, Time Management, and Action. This framework lays the foundation for his achievements and can serve as a blueprint for others looking to replicate his success. 

    The journey of delegation and empowerment doesn't end with hiring the right people; it's also about training them effectively. 

    Navid suggests a phased approach, from involvement and gradual withdrawal to independent operation by the new hire. 

    This ensures the new team member is well-prepared and allows the entrepreneur to gradually detach, ensuring the business can run smoothly without constant oversight.

    Navid's story is a powerful reminder of what entrepreneurship can achieve with the right mindset, discipline, time management, and willingness to delegate and trust others. 

    His MDTA strategy and his practical advice on outsourcing and team training provide a roadmap for others to follow. Whether you're managing one business or several, his journey underscores the importance of smart work over hard work, empowering you to achieve more while working less.
     
    We talk about: 
    0:00 Intro 4:51 How he's implemented the 4-Day Work Week 12:00 Tips for delegation and letting someone else take control 14:45 How to handle when your team makes mistakes and not take it as a reflection of your work 16:10 How to bring in a new person to act on your behalf with clients when they're used to coming to you directly 19:04 The sweet spot for how long it takes to train someone before handing something over 22:40 Addressing the feeling of "it takes forever" 25:54 Do you hire for work ethic or a specific skill? 27:45 If you could give one piece of advice to a fellow entrepreneur, what would that advice be?  
    Resources
    Spotlight Theory: https://spotlighttheory.lisaanne.ca/
    Connect with Navid
    Instagram - https://www.instagram.com/thenavidmoosa YouTube - https://www.youtube.com/@thenavidmoosa Website - https://www.navidmoosa.com Learn - https://newtorealestateinvesting.com/
    Connect with me
    Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

    • 29 min
    130: Sell Out Your Webinar with These 6 Tips

    130: Sell Out Your Webinar with These 6 Tips

    Webinars have become a powerful tool for lead generation and scaling businesses in today's digital world. In a recent conversation with one of my clients, we got deep into the strategies that have led to the success of her online webinars and her journey towards scaling her business. 

    I want to share the 6 key strategies we discussed that can help you achieve a sold-out webinar and drive growth in your business.

    My client's success in converting webinar attendees into booked appointments stemmed from laying a strong foundation. By growing her email list and targeting the right audience through paid ads, she ensured her webinars resonated with her dream clients.

    Generating buzz around your webinar is essential for driving registrations. Leveraging social media and email marketing to create curiosity and excitement about the content you will be sharing can significantly impact the turnout for your webinar.

    Limiting the number of registrations for your webinar can create a sense of urgency and exclusivity, prompting attendees to secure their spots early. 

    Collaborating with complementary businesses or individuals can help you tap into new audiences and build credibility with your participants.

    Once you have successfully attracted more people to register for your webinar, tracking attendee engagement and conversion rates is essential. Analyzing key performance indicators and making necessary tweaks can help you enhance the effectiveness of your webinars over time.

    Webinars present a unique opportunity to connect with your audience, showcase your expertise, and drive business growth. 

    By implementing the strategies outlined in this post and staying committed to refining your webinar approach, you can achieve a sold-out webinar that delivers tangible results for your business.
     
    We talk about: 
    0:00 Intro 5:10 Growing my client's email list to gain her a larger audience to market her webinar to 6:30 #1 Choosing the topic of your webinar 9:06 #2 Promotion strategies 12:36 #3 Timing of your webinar 15:10 #4 Exclusivity factor 16:41 #5 Collabs or partnerships with people 18:53 #6 Leveraging paid ads 20:07 KPIs to look at once you get more people registered for your webinars
    Resources
    Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Checklist: https://www.lisaannecoaching.ca/webinar-checklist
    Connect with me
    Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

    • 23 min
    129: Social Media Marketing for Local Businesses with Hannah Corbacio

    129: Social Media Marketing for Local Businesses with Hannah Corbacio

    In a world increasingly dominated by online commerce, local businesses sometimes struggle to find footing. They may be unsure whether to focus their efforts on traditional methods or to pivot entirely to online strategies. In this episode, Hannah Corbacio lends her expertise to answer some pressing questions regarding social media best practices for local and online businesses.

    Hannah owns HC Digital Agency, a digital marketing agency in PA. They offer both done-for-you services and coaching and consulting for small and large businesses. Their services include social media management, marketing consulting, website design, and brand shoots.

    We give strategies for local businesses, which could involve creating community engagement and content around local interests. Leveraging your unique local identity in your social media marketing can be invaluable in fostering a sense of community and connection with your business. On the other hand, online businesses may have to focus more on current digital trends and sharing value-adding content aimed at their specific global target market.

    Hannah's insights are essential to understanding the delicate balance of successfully running and marketing local and online businesses. She emphasizes the importance of identifying a target audience, supplying engaging content, making the most of community-specific strategies for local businesses and leveraging immediate trends to drive more engagement online. Adapting social media strategies to cater to the specific needs of both local and online businesses results in a broader reach and higher engagement rates. 
     
    We talk about: 
    0:00 Intro 2:07 How she got into her journey 5:34 Pain points as she started her business 7:32 Shifts to increase your pricing 14:17 Top 3 things people need to know to generate leads on social media 16:13 What she means by speaking to a local community and making them talk 18:00 What she did differently with online businesses that weren't focused on local communities 20:02 How to keep content engaging and refreshed 21:34 Does she still recommend value-based content for local businesses 22:42 Balance between educating and selling 23:51 Leveraging photos vs. video 26:23 Posting schedule strategy 27:23 Rule of thumb for business owners who don't want to show their face on social 32:25 One piece of advice for fellow entrepreneurs ​​
    Resources
    Spotlight Theory: https://spotlighttheory.lisaanne.ca/
    Connect with Hannah:
    Instagram - https://www.instagram.com/hcdigitalagency Facebook - https://www.facebook.com/profile.php?id=61555867523220 LinkedIn - https://www.linkedin.com/in/hannah-corbacio-digital-marketing-53aa44182/ TikTok - https://www.tiktok.com/@hannahcorbacio?_t=8jiU2vktAEN&_r=1 Website - https://www.hcdigitalagency.com
    Connect with me
    Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

    • 35 min
    128: Why Your Ads Get Clicks but Not Leads

    128: Why Your Ads Get Clicks but Not Leads

    Running ads for your business can be an effective way to gain exposure and attract potential customers. However, it can be frustrating when you're getting clicks and views on your ads, but those interactions don't convert into leads or sales.

    In this episode, we'll dive into the 5 reasons this may happen and provide you with strategies to overcome this challenge.

    Reason #1: Choosing the Right Type of Ad
    One common mistake is using the wrong type of ad when seeking lead generation.

    Reason #2: Consistency in Messaging
    Consistency is key when it comes to running effective ads for your business. Ensure your messaging across all platforms, including your ads, website, and social media content, remains consistent and tailor-made for your target audience.

    Reason #3: Targeting the Right Audience
    Precise targeting is essential for generating high-quality leads. With Facebook's algorithm changes, being specific about who you want your ads to reach is important. Don't fall into the trap of casting a wide net and hoping for the best.

    Reason #4: Optimizing Landing Pages and Funnels
    Where you send your ad traffic can significantly impact lead generation. While websites can be distracting and may lead to lost opportunities, funnels provide a clear, step-by-step journey for your prospects.

    Reason #5: Form Optimization
    Finding the right balance between collecting essential information and avoiding overwhelming your audience is crucial when designing forms. Asking for too much information can deter potential leads from completing the form. Keep it simple.

    Running ads for your business can be a powerful tool for lead generation. However, getting clicks and views is insufficient to grow your client base. By understanding the importance of choosing the right ad type, maintaining consistent messaging, targeting the right audience, optimizing landing pages and funnels, and refining your form optimization, you can enhance your ad campaigns and turn those clicks into valuable leads.

    If you're ready to take your ad game to the next level and implement proven lead generation systems, consider applying for our Spotlight Theory program. Visit spotlighttheory.lisaanne.ca to learn more and take your business to new heights. 
     
    We talk about: 
    0:00 Intro 2:42 Who are you talking to, and what problem are you solving 5:15 How are you the solution for your audience 5:58 Strategy of webinars 8:20 How to market your webinar online 12:06 The most powerful shift you can make in your webinar delivery 12:23 Selling your offer at the end of the webinar 13:58 How to get more people into your webinar 15:10 How to grow your email list 17:34 Leading with value 18:06 My client's results 19:34 Spotlight Theory
    Resources
    Spotlight Theory: https://spotlighttheory.lisaanne.ca/
    Connect with me
    Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

    • 20 min
    127: STOP Running Out of Leads, START Booking Out Your Webinars and Calendar

    127: STOP Running Out of Leads, START Booking Out Your Webinars and Calendar

    When it comes to marketing your business, having a solid strategy is KEY.

    Today, we're going to dive into an incredible case study that highlights the power of a well-executed lead growth plan.

    We'll be looking at the journey of one of my clients, a successful accountant, and how she transformed her business by implementing proven marketing tactics.

    Defining Your Target Audience:
    To market your business effectively, it's important to define your target audience. Our accountant client understood this and took the time to truly know her audience - female entrepreneurs. By identifying the specific group she wanted to work with, she was able to tailor her marketing efforts to their needs and preferences.

    Solving Your Customer's Problems:
    The next step in the process is to identify the problems your target audience faces and position yourself as the solution.

    Our accountant client understood that accounting may not be the most exciting topic, but she discovered a way to make it more engaging.

    Instead of focusing on balance sheets and profit and loss statements, she highlighted how her services could help female entrepreneurs keep more money in their business and make more profit. By reframing the conversation, she was able to capture the attention of her target audience.

    Crafting a Compelling Webinar:
    Webinars can be a powerful tool for attracting leads and converting them into clients. Our accountant client discovered the value of running webinars regularly to educate her audience and showcase her expertise. She positioned her webinars as free coaching sessions or masterclasses, which added value and built trust with her audience. By providing valuable content and showcasing her ability to solve their problems, she was able to generate interest and conversions.

    Promoting Your Webinar:

    Now that you have created an engaging webinar, it's time to promote it effectively. Our accountant client utilized a multi-channel approach to reach her target audience. She combined offline marketing tactics by mentioning her upcoming training in conversations and email signatures.

     On the online front, she ran paid ads targeted towards her ideal audience, utilized organic social media marketing, and leveraged her email list to invite her subscribers to the webinar.

    By diversifying her marketing channels, she was able to maximize her reach and increase her webinar registrations.

    The Power of Storytelling:
    An essential aspect of any webinar is the ability to engage and connect with the audience. Stories captivate the audience's attention and make the content more relatable.

    By sharing stories that align with her target audience's experiences and pain points, she was able to build a stronger connection and create a memorable webinar experience.

    The Soft Pitch:
    At the end of the webinar, it's important to make a clear call to action. Our accountant client recognized that selling doesn't have to be pushy or uncomfortable.

    By focusing on the value she provides and how she can help her audience solve their problems, she made her pitch more compelling.

    She offered a solution tailored to her audience's needs, such as booking a call to explore how she could help them further.

    By aligning her offering with the educational content of the webinar, she effectively converted attendees into clients.

    Scaling Your Webinar Strategy:
    To continue growing her business, our accountant client focused on scaling her webinar strategy.
     
    She explored different avenues to attract more people to her webinars, such as increasing organic social media promotion, attending networking events, and growing her email list.
     
    By consistently expanding her reach and nurturing her audience, she was able to increase webinar registrations, conversions, and ultimately, her client base.

    By defining her target audience, identifying their problems, and positioning herself as the solution, she was able to attract high-qua

    • 20 min
    126: The Best Vertical Video Tips to Increase Reach with Chris Van Vliet

    126: The Best Vertical Video Tips to Increase Reach with Chris Van Vliet

    When it comes to content creation, countless methods and strategies can work for your business. But what if you could learn from someone currently implementing successful content strategies and seeing real results? 

    In this episode, content creation expert Chris Van Vliet joins me to discuss creating viral vertical content.

    Chris has achieved remarkable success in creating content across various platforms such as YouTube, Instagram, TikTok, and Twitter, organically growing his following without running paid ads. With his insights and experiences, we can gain valuable tips and tricks to enhance our content creation journey.

    1. Following the Success of an Organic Marketing Expert
    Chris has mastered creating engaging content across multiple platforms without relying on paid advertisements. He shares insights into his content creation journey and unveils the strategies that have led to his incredible growth.

    2. From Trauma Beliefs to Nitty Gritty Aspects
    Throughout the interview, Chris dives deep into various aspects of content creation. He discusses topics ranging from trauma beliefs and personal experiences to the nitty-gritty technical details. Chris shares his journey as a broadcaster and how he became a successful content creator.

    3. The Power of Niching Down
    One significant takeaway from Chris's journey is the importance of niching down. By focusing on a specific niche, Chris was able to attract a dedicated audience and establish himself as an expert in that field. He emphasizes the need to speak the same language as your audience and tailor your content to their interests.

    4. The Impact of Short Videos: A Taste Test for Success
    Chris shares his approach to creating short videos for social media platforms like YouTube shorts, Instagram, TikTok, and Twitter. He explains how he clips exciting and memorable moments from his podcast interviews and provides a taste test of his content. These bite-sized videos act as breadcrumbs, enticing viewers to explore more of his content.

    5. Engaging an Audience through Educational and Entertaining Content
    Chris highlights the importance of engaging your audience from the beginning of your content. He suggests that videos should either be educational or entertaining, ideally both. By targeting these two key elements, creators increase the likelihood of sharing their content and reaching a wider audience.

    6. Don't Sleep on Facebook: The Importance of Maintaining a Presence
    Chris reveals the potential of Facebook as a content distribution platform. Although many perceive Facebook as outdated or irrelevant, he advises against underestimating its reach and growth potential. Chris shares his personal experience reviving his Facebook following after posting consistently on the platform, ultimately leading to significant growth.

    7. Quality Matters: Captivating Visuals and Audio
    While content is king, Chris emphasizes maintaining quality in your videos. Good production values, including tripods and decent microphones, can enhance the viewing experience. Chris also advises considering backgrounds, lighting, and camera stability to ensure your content appears professional and engaging.

    Chris Van Vliet is a 4-time Emmy award-winning TV Host, Entertainment Reporter and YouTuber based in Los Angeles, CA. He has travelled the world reporting from events like the Oscars, Grammys and the Cannes Film Festival.


    You may be familiar with the interviews that Chris posts on YouTube, but to call them "interviews" doesn't seem fair because they are so much more than that.

    Chris dives deep into exciting topics with his trademark conversational approach, making it feel like two old friends catching up. This is the case when it's a wrestling superstar like John Cena, The Rock or Hulk Hogan or a Hollywood A-Lister like Oprah Winfrey, Tom Cruise or Will Smith.
     
    We talk about: 
    0:00 Intro 5:36 Does one specific platform outperform the others? 7:50 Chris' process for

    • 29 min

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