176 episodes

Welcome to Market, Scale, Grow! This a podcast for ambitious teacherpreneurs looking to have a bigger impact on the work, find freedom and flexibility, and ultimately make more money! Each Saturday, join me for our Saturday Strategy Sessions! These short and actionable episodes are full of tips and strategies you can implement in your business right away. ⁣Hey, I’m Jenzaia... a tea-drinking, outdoor-loving momma on a mission to take the overwhelm out of marketing strategy and Facebook ads. Oh yeah… I’m also a teacher business owner JUST LIKE YOU! ⁣⁣After 6 years in the classroom, I had my son and while I was fortunate to have 9 months at home with him, I just knew the SAHM life wasn’t for me. To regain my sanity, I dove into my TPT store and created a mini-course for math teachers. Working on my business helped me regain a sense of self, so I could be the best mom, wife (and human) possible. ⁣⁣Then I found Facebook ads! I absolutely love the strategy behind marketing small businesses and totally nerd out on all things numbers & data! Since 2020, I’ve been helping teacher business owners grow their email lists and businesses using holistic marketing strategies as well as Facebook ads. ⁣⁣I hope you'll join me on this journey!

Market, Scale, Grow: Facebook Ad Marketing Strategy for Teacherpreneurs Jenzaia

    • Business
    • 5.0 • 10 Ratings

Welcome to Market, Scale, Grow! This a podcast for ambitious teacherpreneurs looking to have a bigger impact on the work, find freedom and flexibility, and ultimately make more money! Each Saturday, join me for our Saturday Strategy Sessions! These short and actionable episodes are full of tips and strategies you can implement in your business right away. ⁣Hey, I’m Jenzaia... a tea-drinking, outdoor-loving momma on a mission to take the overwhelm out of marketing strategy and Facebook ads. Oh yeah… I’m also a teacher business owner JUST LIKE YOU! ⁣⁣After 6 years in the classroom, I had my son and while I was fortunate to have 9 months at home with him, I just knew the SAHM life wasn’t for me. To regain my sanity, I dove into my TPT store and created a mini-course for math teachers. Working on my business helped me regain a sense of self, so I could be the best mom, wife (and human) possible. ⁣⁣Then I found Facebook ads! I absolutely love the strategy behind marketing small businesses and totally nerd out on all things numbers & data! Since 2020, I’ve been helping teacher business owners grow their email lists and businesses using holistic marketing strategies as well as Facebook ads. ⁣⁣I hope you'll join me on this journey!

    170 | 5 Metrics To Track to Know How Your Ads are Performing

    170 | 5 Metrics To Track to Know How Your Ads are Performing

    Struggling to keep up with the performance of your online campaigns? Fear not, as we dive into the rhythms of daily and weekly tracking that keep your finger on the pulse of your marketing efforts. We'll explore evaluating cost per result, unveiling the true story behind your click-through rates, and interpreting cost per thousand impressions (CPM) without breaking a sweat. Learn how to spot ad fatigue before it ravages your returns and make adjustments that resonate with your audience. Our t...

    • 14 min
    169 | 3 Simple Ways to Boost Sales without Selling

    169 | 3 Simple Ways to Boost Sales without Selling

    Imagine unlocking the secrets to fueling your sales engine without ever feeling like you're just pushing a product. That's exactly what we're tackling this week, as we reveal how to weave non-selling strategies into your business tapestry to boost sales, particularly when wallets are tightening, and trust is at a premium. We’re not just talking theory; we're giving you concrete, actionable advice to enrich your content, fortify your sales funnels, and expand your reach through savvy collabora...

    • 18 min
    168 | Navigating Failed Launches

    168 | Navigating Failed Launches

    Embark on a journey through the rollercoaster of a failed launch as we unravel the emotional gamut of email registrations and the art of lead acquisition. We'll share personal stories and insights on the highs and lows of launching, emphasizing the necessity of A/B testing ad copies and images, understanding conversion rates, and setting the proper budget for lead costs. Faced with the aftermath of a launch that didn't soar as expected, we grapple with the decision to either fold or fight on,...

    • 30 min
    167 | Advantage+ Audiences and Other Targeting Recommendations

    167 | Advantage+ Audiences and Other Targeting Recommendations

    Ready to harness the power of AI to supercharge your Facebook ads? Today, I'm peeling back the curtain on Facebook's Advantage+ features, the game-changing tools that are reshaping advertising as we know it. We're digging into how AI can optimize everything from audience selection to budget allocation, ensuring your ads not only reach the right eyes but also resonate on a deeper level. Whether you're a seasoned marketer or just dipping your toes into the digital ad pool, get ready for a treas...

    • 14 min
    166 | The Power of a Waitlist (and Other Tips for Spending Less on Ads)

    166 | The Power of a Waitlist (and Other Tips for Spending Less on Ads)

    Join us for an insightful episode where we delve into the power of waitlists and other effective marketing strategies. Discover how waitlists can create anticipation, gauge audience interest, and nurture your warmest leads. Learn valuable techniques to stack your waitlist with bonuses, provide early access, and potentially offer discounts. Uncover how combining these tactics with a waitlist can not only build relationships but also lower your ad costs by targeting engaged audiences.In this ep...

    • 17 min
    165 | When Your Lead Generation Ad Isn't Converting [Case Study]

    165 | When Your Lead Generation Ad Isn't Converting [Case Study]

    Have you hever had a lead generation campaign NOT get the results you were hoping for?This week, we're dissecting a struggling lead generation campaign I ran recently. In this case study, I share the problems we faced with the practical solutions we implemented to turn the campaign around. From the crucial first steps of campaign setup to the testing of images, ad copy, and headlines, I walk you through a real-life scenario that faced high CPMs and low conversion rates. I'm hoping that ...

    • 22 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

clairelauer28 ,

So helpful!

Each episode is packed with so much goodness! P

Facqt Media ,

Great content! FB advertisers must listen

I love how concise and practical the contents are. Jenzaia's great in providing real insights that definitely work! I've got so much insight into FB advertising. Such a good show!

LH1197643 ,

No fluff Facebook ads!

Jenzaia knows her stuff! She is the Facebook ads queen, and I’ve learned so much from listening to her podcast! I’m so glad she’s willing to share her knowledge with other business owners. Thanks, Jenzaia!

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