38 min

Knowing me, knowing you: the power of unified customer data The Experience Makers

    • Technology

In 2006, Clive Humby coined the phrase, ‘data is the new oil’. That was 14 years ago, and yet still today, marketers are grappling with the challenges of making sense of their customer data to deliver actionable insights that improve the customer experience and build competitive advantage. In this episode, The Experience Makers explore these challenges and the technologies that are now looking to solve for them. To build a true customer data capability, organisations need to look further than pure technology; we’ll also deep dive into the transformation that is required to build a single view of the customer and act on it.
 
Check out Acceleration’s report titled ‘Course Correction’ here.
 
Be sure to follow Wunderman Thompson Technology on: 

 
LinkedIn 

Twitter 

Instagram 

Facebook 

YouTube

Website
 
Produced by Breaking Atoms
Music produced by Imperial
 

In 2006, Clive Humby coined the phrase, ‘data is the new oil’. That was 14 years ago, and yet still today, marketers are grappling with the challenges of making sense of their customer data to deliver actionable insights that improve the customer experience and build competitive advantage. In this episode, The Experience Makers explore these challenges and the technologies that are now looking to solve for them. To build a true customer data capability, organisations need to look further than pure technology; we’ll also deep dive into the transformation that is required to build a single view of the customer and act on it.
 
Check out Acceleration’s report titled ‘Course Correction’ here.
 
Be sure to follow Wunderman Thompson Technology on: 

 
LinkedIn 

Twitter 

Instagram 

Facebook 

YouTube

Website
 
Produced by Breaking Atoms
Music produced by Imperial
 

38 min

Top Podcasts In Technology

Lex Fridman Podcast
Lex Fridman
All-In with Chamath, Jason, Sacks & Friedberg
All-In Podcast, LLC
No Priors: Artificial Intelligence | Machine Learning | Technology | Startups
Conviction | Pod People
Acquired
Ben Gilbert and David Rosenthal
BG2Pod with Brad Gerstner and Bill Gurley
BG2Pod
Hard Fork
The New York Times