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SaaS Sessions

SaaS Sessions

By Sunil Neurgaonkar

I've been unofficially doing it for over five years. It only started with my urge to continually learn new aspects of the SaaS ecosystem, connecting with people to talk about their experiences and learning. It was all happening off the record.

I started recording and publishing these conversations as a podcast in Jan 2019. Since then, I've hosted leaders (C-level/VPs/Directors) from SaaS companies like Github, Segment, G2, Moengage, and more.

Are you working in SaaS? Have a story to share? Let's talk. :)
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Currently playing episode

S3E2 - Scaling up the partnerships channel ft. Ketan Pandit, Director of Global Partner Marketing at CleverTap

SaaS SessionsAug 18, 2020

00:00
20:54
S7E7 - Enablement 101 ft. Phil Putnam, VP of Sales Enablement at Notified

S7E7 - Enablement 101 ft. Phil Putnam, VP of Sales Enablement at Notified

In this episode, I hosted Phil Putnam, VP of Sales Enablement at Notified to talk about Sales Enablement.


Phil has spent over a decade working in SaaS in various roles.


Phil talks about his responsibility as a sales enablement leader at Notified and what exactly he does in his role.


He also shares how you can build a new enablement practice in your org. Phil shares about what you should do, what you shouldn't do, and some must-haves.


We also discussed elevating an existing enablement practice in your org. Especially in cases where it's difficult for you to show the impact.


All this and more with Phil in this episode.


Connect with Phil on LinkedIn - https://www.linkedin.com/in/philputnammusic/

Sep 07, 202342:46
S7E6 - How to set up your Customer Marketing framework? ft. Abby Hehemann, Director of Product Marketing at GetResponse
Jul 26, 202341:25
S7E5 - Revenue Goals for Marketing teams? ft. Ankit Chaturvedi, VP & Global Head of Marketing at RateGain

S7E5 - Revenue Goals for Marketing teams? ft. Ankit Chaturvedi, VP & Global Head of Marketing at RateGain

In this episode, I hosted Ankit Chaturvedi, VP & Global Head of Marketing at RateGain.

RateGain is India’s first publicly listed SaaS company. They help Hotels and Travel companies accelerate their revenue through acquisition, retention, and wallet share expansion. If you’ve ever booked travel online, you’ve experienced RateGain. 

Ankit has over 15+ years of experience, and he shares his thoughts on marketing teams having Revenue targets.

He also shares how to ensure the alignment between marketing targets and overall company goals.

Ankit also shares his secrets about collaborating with other departments to ensure the marketing initiatives are aligned with revenue targets.

All this and more with Ankit in this episode.

Connect with Ankit on LinkedIn - https://www.linkedin.com/in/ankitchaturvedi85/

Jun 13, 202349:48
S7E4 - International Expansion ft. Semir Jahic, Global Expansion Leader at Clari
May 31, 202327:16
S7E3 - Why, When & How to Pivot? ft. Aditi Sinha, Co-founder of Locale.ai
May 23, 202328:48
S7E2 - The art of Lead Nurturing ft. Erik Newton, CMO at Hubilo

S7E2 - The art of Lead Nurturing ft. Erik Newton, CMO at Hubilo

In this episode, we hosted Erik Newton, CMO at Hubilo to talk about the art of lead nurturing.

Erik points out that the average marketing touches required to win a deal in B2B have gone up significantly. And hence lead nurturing has become more important than ever.

We discussed what constitutes a lead nurture program. How to build one? And what role does marketing automation play in these programs?

Erik also shares his successful lead nurture program example. And I've shared one too.

All this and more in this episode with Erik.

Connect with Erik on LinkedIn - https://www.linkedin.com/in/eriknewton/

May 08, 202340:57
S7E1 - Marketing Funnels 101 ft. Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee)

S7E1 - Marketing Funnels 101 ft. Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee)

In this episode, I hosted Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee). He has over a decade of experience in B2B SaaS Marketing at companies like FusionCharts, Freshworks, and Chargebee.

I spoke to Vikram about marketing funnels and what role they play in a marketing function of a B2B SaaS. Discussed the full-funnel breakdown and different stages involved in a sales-led model and a PLG model.

Vikram also shares how to align goals to different stages of the funnel along with some examples. Also, why it's important for any marketer to be aware of the entire funnel journey.

All this and much more with Vikram in this episode.

Connect with Vikram on LinkedIn here - https://www.linkedin.com/in/markalive/

Apr 17, 202301:00:56
S6E5 - Chief of Staff 101 ft. Kanika Khurana, Chief of Staff - Driving Strategic Priorities at Chargebee
Jul 26, 202227:30
S6E4 - Security & Compliances 101 for SaaS Startups ft. Girish Redekar, Cofounder at Sprinto
Jun 28, 202234:09
S6E3 - Building a culture OS ft. Abhash Kumar, VP of Marketing at Springworks

S6E3 - Building a culture OS ft. Abhash Kumar, VP of Marketing at Springworks

We hosted Abhash Kumar, VP of Marketing at Springworks to talk about building a culture OS in this episode. 

Abhash has nearly a decade of experience at high-growth companies like BYJU's, YourStory, and now at Springworks. Springworks is one of the fastest-growing HR tech companies in India known not only for tech but also for their innovative culture OS.

Abhash shares the playbooks and all the secrets behind the amazing culture at Springworks.

We talked about building the right culture from scratch and how to take the top-down approach to implement it. We also discussed how culture overpowers good/bad leadership.

All this and much more with Abhash in this episode.

Connect with Abhash on LinkedIn - https://www.linkedin.com/in/AabhashK/

Checkout SpringWorks - https://www.springworks.in/

Jun 06, 202241:42
S6E2 - Talking No-code ft. Kausambi Manjita, Founder & CEO at Mason
Mar 08, 202226:38
S6E1 - Product Led Growth ft. Ruchin Kulkarni, Co-founder of Toplyne.io

S6E1 - Product Led Growth ft. Ruchin Kulkarni, Co-founder of Toplyne.io

In this episode, we hosted Ruchin Kulkarni, Co-founder of Toplyne.io to talk about product-led growth.

Toplyne helps sales teams at product-led companies convert their freemium users!

Prior to this, Ruchin was with Sequoia overlooking the growth stage investing in SaaS, dev tools, and enterprise software.

While at Sequoia, he worked with a bunch of PLG companies. Ruchin shared about the opportunities he saw in the PLG space in India and later created Toplyne.

He also shares why NOW is the time for PLG companies to shine.

All this and more in this episode with Ruchin.

Connect with Ruchin on LinkedIn - https://www.linkedin.com/in/ruchin-kulkarni-%E3%83%84-b6527395/

Check out Toplyne.io - https://www.toplyne.io/


Jan 12, 202226:23
S5E6 - Marketing Analytics 101 ft. Praveen Das, Co-founder of Factors.ai

S5E6 - Marketing Analytics 101 ft. Praveen Das, Co-founder of Factors.ai

In this episode, we hosted Praveen Das, Co-founder of Factors.ai, to answer frequent questions about marketing data and analytics.

We start with discussing how B2B marketing has changed over the years, and how the change has affected data capturing. Also, how new types of GTM influence analyzing the data.

Are we in the Data 3.0 world? Data 1.0 was about capturing; Data 2.0 was about stitching it and building relationships. Is Data 3.0 all about delivery? Know more about it in this episode.

Learn more about Factors.ai - https://factors.ai/

Connect with Praveen on LinkedIn - https://www.linkedin.com/in/praveen-das/

Dec 09, 202133:15
S5E5 - Insent’s exit to ZoomInfo ft. Arjun Pillai, former Founder & CEO at Insent.ai
Oct 15, 202138:44
S5E4 - Storytelling 101 ft. Sairam Krishnan, Marketer in Residence at Accel
Sep 13, 202139:03
S5E3 - Unscripted Sessions ft. Sreedhar Peddineni, Co-founder at GTM Buddy
Aug 24, 202126:37
S5E2 - GTM strategy to target the enterprise segment ft. Shilpa Singh, Head of GTM/Commercial Strategy at Amazon
Aug 10, 202129:25
S5E1 - Data driven Customer Success ft. Arundhati Balachandran, Senior Director, Customer Success at Chargebee

S5E1 - Data driven Customer Success ft. Arundhati Balachandran, Senior Director, Customer Success at Chargebee

In this episode, we hosted Arundhati Balachandran, Senior Director, Customer Success at Chargebee, to discuss being data-driven in the customer success world. 

Arundhati made the shift from Sales to Customer Success at Chargebee and is now leading the team. 

She talks about the imp metrics for CS teams and the less popular but critical metrics they track at Chargebee.

She also emphasizes the Net Retention Rate and its importance.

All this and more with Arundhati in this episode.

Connect with Arundhati on LinkedIn - https://www.linkedin.com/in/abalach/?originalSubdomain=in

Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs

Jul 08, 202124:56
S4E10 - Building locally relevant & globally scalable GTM strategy ft. Ashwin Krishna, Marketing Director at Tact.ai
Apr 26, 202137:58
S4E9 - How to align the Product Marketing team and other teams to make better-informed decisions ft. Smriti Chopra, Product Marketing at Zapier
Apr 14, 202124:37
S4E8 - Unscripted sessions ft. Steffen Hedebrandt, Cofounder of Dreamdata.io
Apr 06, 202127:04
S4E7 - Customer Success 101 ft. Sandhya Tomer, Director of Customer Success at Whatfix
Mar 18, 202119:19
S4E6 - Unscripted Sessions ft. Veekshith Rai, Co-founder and COO at Finly.io
Mar 04, 202121:46
S4E5 - Unscripted Sessions with Kausambi Manjita, Founder & CEO at Kubric
Feb 24, 202141:29
S4E4 - SaaS Ops 101 ft. Lavanya Gopinath, Director of Operations at Chargebee
Feb 17, 202129:16
S4E3 - How to personalize marketing? ft. Sowmya Moni, Director of Marketing at Incture
Feb 06, 202130:39
S4E2 - State of SaaS in India ft. Shailesh Ghorpade, Managing Partner & CIO at Exfinity Venture Partners
Jan 20, 202127:48
S4E1 - Unscripted sessions ft. Deepesh Agarwal, Co-founder & CEO, MoveInSync
Jan 11, 202131:21
S3E23 - Building new products ft. Smrithi Parameswar, Product Leader
Dec 17, 202041:59
S3E22 - Unscripted Sessions ft. Shubhi Agarwal, Co-founder of Locobuzz
Dec 02, 202025:52
S3E21 - Unscripted conversations ft. Saravana Kumar, CEO at Kovai.co
Nov 19, 202035:53
S3E20 - What is neuro-marketing? ft. Pranjalee Lahri, AVP Marketing at UpsideLMS
Nov 16, 202026:27
S3E19 - Storytelling for B2B SaaS ft. Kuppu, Product Evangelist at Zoho
Nov 10, 202033:23
S3E18 - Work remotely like a pro ft. Meera Sapra, Product Manager at Zoho
Nov 07, 202032:08
S3E17 - Upgrading customer service with AI ft. Vartika Verma, VP of Global Marketing at Yellow Messenger
Oct 30, 202032:53
S3E16 - Unscripted Sessions ft. Sharmila Sundaram, CEO at Corefactors
Oct 21, 202026:22
S3E15 - State of SaaS in India ft. Priya Mohan from the leadership team at Venture Highway
Oct 16, 202030:31
S3E14 - Unscripted Sessions ft. Max Armbuster, CEO of Talkpush
Oct 11, 202021:60
S3E13 - Unscripted Sessions ft. Arjun Pillai, Founder & CEO of Insent.ai
Oct 05, 202031:32
S3E12 - How to plan your B2B marketing investment for the best ROI? ft. Bharath Gaddam, Founder of Data POEM
Sep 27, 202035:09
S3E11 - How to setup partner marketing for B2B SaaS company? ft. Scindia Balasingh, Head Of Marketing - Global ISV Partnerships at Freshworks
Sep 23, 202034:49
S3E10 - State of SaaS in India ft. Anand Datta, VP at Nexus Venture Partners
Sep 18, 202036:19
S3E9 - How to evolve marketing from $1m ARR to $10m ARR? ft. Karishma Rajaratnam, Head of Growth at ChartMogul
Sep 11, 202022:02
S3E8 - How to manage the impact of Covid-19 on B2B revenue generation? ft. Vikas Potta, VP of Sales at FusionCharts
Sep 07, 202034:15
S3E7 - How to manage a global B2B pipeline generation during uncertainty? ft. Francois Kulik, Head of Global Pipeline Generation at Algolia
Sep 05, 202034:53
S3E6 - How to pivot B2B field marketing to drive revenue in the digital world? ft. Anish Thambi, Director of Field Marketing at Automation Anywhere
Sep 02, 202044:15
S3E5 - How to evangelize your product? ft. Aadil Bandukwala, Director APAC Field Marketing at HackerRank
Aug 30, 202034:38
S3E4 - How to overcome a growth plateau? ft. Kevin White, Head of Marketing at Retool
Aug 26, 202034:08
S3E3 - How to manage social media? ft. Vaidehi Murthy, Social Media @ Dunzo
Aug 22, 202033:43
S3E2 - Scaling up the partnerships channel ft. Ketan Pandit, Director of Global Partner Marketing at CleverTap
Aug 18, 202020:54