Creator Science Jay Clouse

WATCH
▶️ Watch this episode on YouTube
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EPISODE DESCRIPTION
Tony Santos is a YouTube editor with over a decade of experience working with people like Thomas Frank and Noah Kagan. With his own YouTube channel, Tony has built a reputation for helping creators and editors communicate in a more positive way, which makes him the perfect person to teach us how to find, hire, and work with great YouTube editors.
In this episode, you'll learn,

Where to look for an editor

How to evaluate a potential hire when you're not an editor yourself

And much, much more.

Full transcript and show notes
Tony's Website / YouTube / Twitter / Instagram
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TIMESTAMPS
(00:00) Meet Tony Santos
(00:56) Where to Find Editors
(05:53) When to Hire
(09:04) What to Pay Editors
(16:22) Misaligned Expectations
(18:56) Per Project vs Hourly vs Retainer
(25:46) How to Reach Out to Editors
(27:30) Evaluating a Portfolio
(29:15) Editing Skill Expectations
(33:15) Workflow Expectations
(34:43) Timeline and Revisions
(37:55) How to Give Feedback
(41:59) Nurturing Long Term Relationships
***
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SAY THANKS
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Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform.
Richard was really early to LinkedIn. And as his own reach grew, he started getting a lot of questions about how to best use the platform.
5 years ago, Richard started creating an annual LinkedIn algorithm insights research report. This thing is a gold mine of data driven observations about how different aspects of LinkedIn are working and even how they are trending compared to the year before.
In this episode you'll learn

Why LinkedIn reach may be down

What formats are most effective right now

How to use LinkedIn as a lead generation

And you'll get a feature by feature breakdown of how Richard himself uses LinkedIn

Full transcript and show notes
Read the 2024 LinkedIn Algorithm Report
Richard's Website / LinkedIn
Listen to episode #127 with Daniel Murray
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CONNECT
📬 Subscribe to the newsletter
📫 Get my Professional Creator Crash Course (free)
🧰 Get my full gear list (free)
🐦 Connect on Twitter
📸 Connect on Instagram
🙏 Make a guest or mailbag request
📝 Check out our curated Playlists
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Stelzner is the founder of Social Media Examiner and the man behind Social Media Marketing World, the industry's largest conference.
He takes a very different approach to events. Before talking with Michael, I was told that events are not profitable from ticket sales, that you had to design events to make money during the event itself by selling products or bringing in sponsors.
But he disagrees.
In this episode you'll learn

The nitty gritty of the economics behind events

Where things get expensive

How to save money

And how to make your event feel more like a fine dining experience than a marketplace

Full transcript and show notes
Michael's Website / LinkedIn / Twitter / Instagram
Listen to episode #144 with Bari Baumgardner
***
CONNECT
📬 Subscribe to the newsletter
📫 Get my Professional Creator Crash Course (free)
🧰 Get my full gear list (free)
🐦 Connect on Twitter
📸 Connect on Instagram
🙏 Make a guest or mailbag request
📝 Check out our curated Playlists
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices

For this audio episode, we are going to dive into questions that I got from the lab, from Instagram, from LinkedIn, Twitter, and threads.
Now this is actually a part 2. The first half of these questions I recorded in video format with my producer, Connor. We took a lot of the questions from YouTube and about YouTube and we prioritize those for a video episode on the channel.
But before we get into that, I have a couple of things that I want to tell you. Thing #1, if you are not already subscribed to the Creator Science newsletter, please do so. You will like it. Almost 60,000 creators subscribed to it already.
Thing #2, I've spent the last couple of months building a new product called Creator HQ. And this is a templatized version of my personal Notion setup that is how we run the entire creator science business. It's what we use for task management, content preparation, content publishing, content repurposing, and much more.
Audience Q&A Part 1
Join The Lab
Join the waitlist for Creator HQ
Full transcript and show notes
***
CONNECT
📬 Subscribe to Creator Science
🧪 Join The Lab
🐦 Connect on Twitter
📸 Connect on Instagram
🎵 Connect on TikTok
🙏 Make a guest or mailbag request
📝 Check out our curated Playlists
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
📞 Leave me a voicemail
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
In this audience Q&A video, my producer Conor and I answer all your questions about YouTube and building a creator business.
We talk about getting sponsors and how we craft our podcast intros
We discuss pivoting your content and more.
Get my Notion Template
Listen to my recent Mailbag episode
Full transcript and show notes
***
CONNECT
📬 Subscribe to Creator Science
🧪 Join The Lab
🐦 Connect on Twitter
📸 Connect on Instagram
🎵 Connect on TikTok
🙏 Make a guest or mailbag request
📝 Check out our curated Playlists
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
📞 Leave me a voicemail
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices

Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice.
She is a legend after all. Amy quit her job in 2009 and started out on her own. In 2011, she launched her first course, but despite her background and experience, that course was a total flop earning just $26. She tried again in 2012, and this time, she earned $30,000 from her course launch. Then in 2013, she launched her podcast and really hit her stride. In 2013, Amy posted $915,000 in revenue.
Amy has now built an online marketing machine. With 22 employees and millions of dollars in revenue each year, Amy has really nailed both evergreen sales and course launches. Her launch formula leverages the use of webinars.
In this episode you'll learn

The specific step by step strategy that Amy uses for her course launches

How she builds her email list during the launch period

How to be more successful in selling through those webinars even when you're sitting in the sale part of it

And if you stick around towards the end, we even dig into how she's thought about building her team

Full transcript and show notes
Amy's Website / LinkedIn / TikTok / Instagram
***
CONNECT
📬 Subscribe to the newsletter
📫 Get my Professional Creator Crash Course (free)
🧰 Get my full gear list (free)
🐦 Connect on Twitter
📸 Connect on Instagram
🙏 Make a guest or mailbag request
📝 Check out our curated Playlists
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices