87 episodes
The Influence Factor by The Influencer Marketing Factory The Influencer Marketing Factory
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- Business
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5.0 • 245 Ratings
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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How Does ASMR Influence Online Communities w/ @chilibasmr
In the latest episode of The Influence Factor, Hannah from Chili B ASMR joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, to discuss her journey as an ASMR content creator.
They explore her mission to promote ASMR's benefits, her TikTok success with 1 billion views, and her commitment to mental health advocacy.
Hannah shares insights into her content creation process, monetization strategies, and the supportive ASMR community.
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🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
🎙️ Want to be a guest? Apply here
Show Notes:
01:18 - Hannah's mission, achievements, and purpose
03:36 - Starting the ASMR channel
05:10 - Content types and audience preferences
07:10 - Monetization and different avenues
13:22 - Brand deals and integration
15:55 - ASMR community evolution
17:50 - Future as a content creator
Check out some of our previous episodes:
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
What Does it Take to Succeed as a Creator w/ Nicky Reardon
From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia)
Mastering Money w/ Vivian Tu (Your Rich BFF)
The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
Click, Create, Connect w/ David Neyman (Logitech)
Screen to Cart w/ Collette Winn (NBCUniversal)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Retaining Influence w/ Conor Begley (CreatorIQ)
Creator Economy Insights Unveiled w/ Matt Navarra
Influencer Activations that Drive Results w/ James Creech (Brandwatch)
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
Insider View of VidCon w/ Colin Hickey
Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
Swipe Right on OkCupid Success w/ Michael Kaye
The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
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How to Transform Customers into Lifelong Fans with Incentives and Gamification w/ Matt Wurst
In the latest episode of The Influence Factor, Matt Wurst, CMO at Kazm, connects with Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Together, they explore
the significance of a unified platform that acknowledges consumer engagement and how gamification contributes to bolstering customer retention and brand loyalty.
Matt showcases case studies from Midnight Cookie Co. and Starbucks, demonstrating how gamification cultivates immersive customer interactions. Furthermore, he discusses the hurdles of managing content saturation and offers perspectives on the future of social commerce.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
🎙️ Want to be a guest? Apply here
Show Notes:
01:00 - Matt's mission, achievements, and purpose
03:35 - Building a unified platform
05:50 - Gamification and incentives
09:05 - Successful case studies
13:55 - Prioritizing engagement over content output
18:15 - Social commerce and gamification
21:52 - The future of branding and commerce
Check out some of our previous episodes:
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
What Does it Take to Succeed as a Creator w/ Nicky Reardon
From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia)
Mastering Money w/ Vivian Tu (Your Rich BFF)
The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
Click, Create, Connect w/ David Neyman (Logitech)
Screen to Cart w/ Collette Winn (NBCUniversal)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Retaining Influence w/ Conor Begley (CreatorIQ)
Creator Economy Insights Unveiled w/ Matt Navarra
Influencer Activations that Drive Results w/ James Creech (Brandwatch)
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
Insider View of VidCon w/ Colin Hickey
Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
Swipe Right on OkCupid Success w/ Michael Kaye
The Cre -
Scaling Miss Excel w/ Kat Norton
In the latest episode of The Influence Factor, Kat Norton, the visionary behind Miss Excel, joined Alessandro Bogliari, CEO of The Influencer Marketing Factory, for a GREAT episode!
🌟 Kat dives into the heart of Miss Excel's mission: to transform Microsoft Excel from a daunting tool into an engaging and user-friendly experience. She proudly shares the journey of scaling her business to an impressive multi-seven-figure empire.
📈Kat opens up about the transition from being a solo content wizard to leading a vibrant team. She emphasizes the critical role of delegation and the crafting of detailed Standard Operating Procedures (SOPs) to ensure smooth operations.
📚 Managing rapid growth, combating anxiety, and striking a work-life harmony are among the hurdles she navigated on this journey.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
🎙️ Want to be a guest? Apply here
Show Notes
01:11 - Kat's mission, achievements, and purpose02:26 - Transitioning from solo to a team04:05 - Lessons learned in hiring and delegating06:29 - Managing rapid growth and overcoming anxiety08:01 - Managing stress and finding balance09:37 - Content creation process and tools11:47 - Webinars as a marketing platform14:20 - LinkedIn as a content distribution platform16:13 - Monetization and future plans19:40 - Future of the creator economy
Check out some of our previous episodes:
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
What Does it Take to Succeed as a Creator w/ Nicky Reardon
From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia)
Mastering Money w/ Vivian Tu (Your Rich BFF)
The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
Click, Create, Connect w/ David Neyman (Logitech)
Screen to Cart w/ Collette Winn (NBCUniversal)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Retaining Influence w/ Conor Begley (CreatorIQ)
Creator Economy Insights Unveiled w/ Matt Navarra
Influencer Activations that Drive Results w/ James Creech (Brandwatch)
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
Insider View of VidCon w/ Colin Hickey
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What is the Future of Social Media w/ Coco Mocoe
In the latest episode of The Influence Factor, Coco Mocoe a marketing trend predictor and full-time creator, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. They discuss various topics related to the Creator Economy and social media, including Coco's background, challenges as a full-time creator, insights into live streaming and content quality, and predictions for the future of platforms like YouTube, TikTok, and Instagram.
Coco emphasizes the importance of consistency for creators and shares insights on content consumption trends. She concludes with predictions for the rise of long-form content and competition among social media platforms.
Coco Mocoe's Podcast
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
🎙️ Want to be a guest? Apply here
Show Notes:
01:00 - Introduction and background of Coco
05:00 - Transitioning to full-time creator
06:20 - Challenges of being a creator
07:55 - The future of live streaming
11:55 - Tiktokkers to follow
13:05 - Breaking through the noise as a creator
15:39 - Researching and making predictions
17:56 - TikTok fatigue and long-form content
20:00 - Connecting with Coco Mocoe
Check out some of our previous episodes:
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
What Does it Take to Succeed as a Creator w/ Nicky Reardon
From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia)
Mastering Money w/ Vivian Tu (Your Rich BFF)
The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
Click, Create, Connect w/ David Neyman (Logitech)
Screen to Cart w/ Collette Winn (NBCUniversal)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Retaining Influence w/ Conor Begley (CreatorIQ)
Creator Economy Insights Unveiled w/ Matt Navarra
Influencer Activations that Drive Results w/ James Creech (Brandwatch)
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
Insider View of VidCon w/ Colin Hickey
Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
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How to Craft Content and Build a Community on Social w/ Emmy Rener (@sophisticatedspreads)
In the latest episode of The Influence Factor, Emmy Rener, the founder of Sophisticated Spreads, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory.
Emmy shares her journey of establishing a charcuterie board company and fostering a food community. She highlights her accomplishments, such as judging at prestigious cheese competitions, and emphasizes the significance of food in uniting people.
Emmy discusses her social media content strategy, the challenges of transitioning to longer content formats, and how she engages her community through giveaways and consultations. She also outlines her future business objectives and offers insights into the evolving landscape of social media and influencer marketing.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
🎙️ Want to be a guest? Apply here
Show Note:
(00:50) - Introduction and background of Emmy
(03:50) - Starting the business and achievements
(07:00) - Content creation and social media strategy
(09:51) - Engaging with the community and creating revenue streams
(13:20) - Tips for small business owners and influencers
(16:00) - Challenges of transitioning to different platforms
(19:20) - Future of social media and influencer marketing
Check out some of our previous episodes:
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
What Does it Take to Succeed as a Creator w/ Nicky Reardon
From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia)
Mastering Money w/ Vivian Tu (Your Rich BFF)
The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
Click, Create, Connect w/ David Neyman (Logitech)
Screen to Cart w/ Collette Winn (NBCUniversal)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Retaining Influence w/ Conor Begley (CreatorIQ)
Creator Economy Insights Unveiled w/ Matt Navarra
Influencer Activations that Drive Results w/ James Creech (Brandwatch)
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
Insider View of VidCon w/ Colin Hickey
Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
Swipe Right on OkCupid Success w/ Michael Kaye -
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
In the latest episode of The Influence Factor, Bryan Reisberg, creator and co-founder of Little Chonk, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Bryan shares his journey as a creator and entrepreneur in the pet industry, offering insights from his film and advertising background.
The conversation navigates through the creation of Little Chonk, discussing challenges in business development and emphasizing the significance of quality products, successful community engagement, and maintaining authenticity in the influencer space.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
🎙️ Want to be a guest? Apply here
Show Notes:
(01:21) - Bryan's background
(02:25) - Starting Little Chonk and the Maxine One dog backpack
(06:02) - Managing a social media community
(12:00) - Challenges in the brand development journey
(14:45) - Revenue streams and business model
(16:00) - Quality and long-term growth in influencer products
Check out some of our previous episodes:
Screen to Cart w/ Collette Winn (NBCUniversal)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Retaining Influence w/ Conor Begley (CreatorIQ)
Creator Economy Insights Unveiled w/ Matt Navarra
Influencer Activations that Drive Results w/ James Creech (Brandwatch)
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
Insider View of VidCon w/ Colin Hickey
Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
Swipe Right on OkCupid Success w/ Michael Kaye
The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
Decoding the Secrets of the Creator Economy w/ Avi Gandhi
The Art of Social Media Creativity w/ Jon Youshaei
Exploring the Influence and Impact of Reddit w/ Will Cady
Customer Reviews
Consider me influenced 🔥
So grateful for this resource! Alessandro consistently facilitates conversations on the topics that are most pressing to the creator space. So many gold nuggets in every episode - tune in and level up!
Awesome Content
Been following for awhile. Keep up the good work. Looking forward to more content.
One of the best podcast for marketing
Very nice podcast about influencer marketing