Jan 31 2024
What are the Metrics that Matter w/ Emeric Ernoult (Agorapulse)
In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Emeric Ernoult, CEO and Co-Founder of Agorapulse.
Together, they explore marketing, social media, and business growth. Emeric shares strategies that fueled Agorapulse's success, discussing challenges in remote work, essential employee qualities, and current marketing trends.
The conversation underscores the critical role of measurement in social media marketing, highlighting successful strategies like creating valuable content and building customer trust.
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Show Notes:
(00:45) - Emeric’s mission, purpose, and achievements
(02:29) - Strategies for success
(04:11) - Remote work and qualities of employees
(06:48) - Marketing trends and challenges
(13:11) - Marketing attribution and ROI
(15:32) - Successful social media example
(19:29) - Closing remarks
Check out some of our previous episodes:
Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezRetaining Influence w/ Conor Begley (CreatorIQ)
Creator Economy Insights Unveiled w/ Matt NavarraInfluencer Activations that Drive Results w/ James Creech (Brandwatch)From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael BolenInsider View of VidCon w/ Colin HickeyFunding the Creative Journey w/ Aaron DeBevoise (Spotter)Swipe Right on OkCupid Success w/ Michael KayeThe Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan GahanDecoding the Secrets of the Creator Economy w/ Avi GandhiThe Art of Social Media Creativity w/ Jon YoushaeiExploring the Influence and Impact of Reddit w/ Will CadyNavigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia HabermanTurning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)