Inclusion and Marketing
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
This Is The Podcast I’ve Been Waiting For!
03/06/2023
Sonia is doing what needs to be done! This podcast offers a truly thought-provoking examination of the importance of inclusion in marketing through a brilliant storytelling like flow. Not only does Sonia share powerful statistics that really demonstrate the need for greater representation of marginalized groups in marketing - she also provides relevant examples from pop culture as well as her own intersectional experiences to illustrate how inclusion can be used to create better results for all of us and not just (but definitely including) your bottom line. All in all, this is an absolute must-listen for those interested in learning about how we can make our marketing initiatives more inclusive and effective. 100/10 would recommend.
Every leader needs to listen
01/29/2023
We need more people applying the lessons Sonia and her guests share on this show.
Empowering emerging leaders
01/10/2023
I have struggled with my identity as an African immigrant while growing up in the American culture these past 20 years. Now that I'm in a leadership role in advertising, Sonia and her guests have helped me grow past my identity insecurities and biases through their stories. I've built an environment for our team where all ideas are welcome and improved how we help our clients connect with diverse communities.
Makes you go hmmm…🤔
01/06/2023
I LOVE this podcast. It’s not just about Marketing, it’s about expanding perspectives to really SEE who you are talking to and LISTEN to what they are saying - ultimately helping to create resonance between you, your brand and your customers/clients. One of my favorite episodes is about ‘extraction’ - about taking more than we give. Ever since listening this episode, I see this benign type of appropriation everywhere! I don’t even think it is something we, in Western society, are aware that some of us are doing it ALL OF THE TIME! Thanks, Sonia, for this amazing podcasts. Can’t wait to see what new insights you share with us in 2023!
Informative & Insightful
01/06/2023
Great podcast full of information that I’ve found useful in my profession as a business leader and also in making choices about the brands and businesses I support. It helps people understand that posting a black box isn’t enough when addressing systemic issues. And even word choice, iconography, imagery, ad placements, translations, categorizations, etc—all matter and must be addressed in a strategic way.
What every leader needs to tune into!
11/23/2022
Wow! Love Sonia’s direct & actionable steps in building more inclusive workplaces with solid real-world examples. Particularly enjoyed the episode on “Are you treating your diverse talents as unpaid consultants?” — zero fluff, straight to the point on what’s not working today, and what we can all do to change and lead forward. Thanks Sonia for your leadership & your voice!
Story-driven, actionable direction for delivering inclusive experience
05/11/2022
Sonia has a fascinating origin story that she weaves into lessons on different aspects of inclusive marketing to audience, customers employees and more. Her guests are experts in their specific fields of tech, media, coaching, academia and more, bringing diverse lens to the huge umbrella that is marketing an idea, product, culture, company or individual. Her 10-30 minute episodes are smart, thorough and well structured. My interest in listening is that as a white accomplice in lifelong training and Sonia is both generous in her welcome of listeners and direct and focused in the intent of this program’s purpose to overhaul the patriarchal hegemony of marketing as usual.
Soooo Important for this Day & Age!!
04/22/2022
Sonia is so knowledgeable in all things inclusivity! Every episode I learn something new, couldn’t recommend this more for anyone ready to rethink how they brand their business and market in the 21st century. Love all her stories, seriously can’t get enough of this podcast!!
Clever, Witty and Insightful Podcast!
02/11/2022
This is a great podcast. Sonia has a creative and clever way of discussing inclusion and marketing. She knows the topic well. It’s fun to listen to, and also full of practical tips and ideas. Great guests. Thank you!
Remarkable
01/29/2022
We need more like Sonia to bring attention and awareness to inclusivity. Keep educating the masses. The information provide will definitely be to all walks of life.
About
Information
- CreatorSonia Thompson
- Years Active2022 - 2025
- Episodes147
- RatingClean
- Copyright© Sonia Thompson
- Show Website
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