How to go from a side hustle to a multi-billion market leader, with Houzz CEO & Co-Founder Adi Tatarko Secret Leaders with Dan Murray-Serter

It’s the stuff entrepreneurs dream of. Houzz, a marketplace for home renovations, evolved from an evenings and weekends passion project into a multi-billion dollar company with investors queuing up to get a slice of their proverbial pie. So how did the two Co-Founders, husband and wife Adi Tatarko and Alon Cohen, do it?
“I think, in retrospect, delaying it and bootstrapping it, the way we bootstrapped it without even understanding that this is what it is back then helped us tremendously down the road.”
“Go invest the first six months and validate and see that this idea can really scale, people will really use it, you're really invested in it, and you really love it. And then you will not need to prove these things to investors.”
Find out how they secured an investment from legendary investor Mike Moritz in a matter of days - and what they did next to dominate their category.
--
Sponsors
Vorboss - get better internet: https://vorboss.com/secretleaders
Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders
Vertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders
--
Newsletter
Sign up here: https://secretleaders.email/
You can find our historic newsletters here: https://www.secretleaders.com/episodes