DiscoverDigital Marketing Made Easy
Digital Marketing Made Easy
Claim Ownership

Digital Marketing Made Easy

Author: Dawn McGruer

Subscribed: 23Played: 131
Share

Description

Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com
81 Episodes
Reverse
Welcome to Episode 81 of the Digital Marketing Made Easy podcast.Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world. In this episode, we're exploring four innovative ways of using AI to attract and convert customers effectively. From personalised recommendations to automated customer interactions, I'll show you how these tools can revolutionise your business operations and enhance customer experience. Get ready to use AI to its fullest potential. Here are the highlights: (1:01) Finding the right tools(3:21) What are you doing with AI?(7:28) Leveraging AI for email marketing automation(12:29) Conversion strategies and real-time engagement Connect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
Welcome to another episode of Digital Marketing Made Easy. Today, we're tackling how to boost your sales with Instagram, focusing on the magic of socials and stories. Ready to learn how to engage better and sell more using some of Instagram's features? Well, this episode is packed with tips and tricks for brands and service providers. Let's get started and make your Instagram work for you!Here are the highlights: (1:11) Leveraging social media platforms for business growth(4:58) Making consistent social posts(7:01) Online marketing and engagement(10:15) Showcasing products and servicesConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
In today’s episode of Digital Marketing Made Easy, I’m diving into the real deal about driving revenue.It’s time to clear up the misconceptions and outline what actually makes a difference in your business’s growth. We’re moving past the distractions of vanity metrics to focus on the essentials of lead generation and conversion. I’m sharing the six key objectives that are guaranteed to not just expand your business, but significantly boost its performance. Gear up for a transformative approach to marketing and watch your revenue climb. Here are the highlights: (1:37) Setting business goals that drive revenue(5:29) Lead generation and conversion optimisation strategies(6:52) Business growth through customer retention and upselling(9:54) Business strategies for profitabilityConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
In this captivating episode of Digital Marketing Made Easy, we dive deep into the world of influencer marketing, demystifying its core concepts and uncovering its power to transform brand engagement and sales. Whether you're a seasoned marketer or just stepping into the digital arena, join us as we explore the strategic intricacies of collaborating with influencers, leveraging their credibility to amplify your brand's reach. Get ready to unlock the secrets behind successful influencer partnerships, and discover tools and tactics that can elevate your marketing game.Here are the highlights: (1:24) Identifying and analyzing influencers for brand collaborations(2:51) Influencer marketing tactics and growth strategies(6:27) Being honest and authentic in marketing(8:24) Influencer marketing best practicesConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
In this episode, we dive into the transformative power of podcasting for business growth. Join us as we uncover five strategic ways that leveraging a podcast can significantly scale your business, enhance brand visibility, establish thought leadership, deepen audience engagement, and open up new avenues for lead generation and monetization. Whether you're a seasoned business owner or just starting out, these insights will equip you with the knowledge to leverage podcasting effectively in your marketing strategy. Get ready to amplify your reach and unlock new opportunities with the unique power of audio content.Here are the highlights: (0:00) How podcasting can grow businesses through increased visibility(1:26) Podcasting's impact on brand visibility and thought leadership(5:20) Building credibility and community through podcasting(6:57) Podcasting's benefits for personal branding and lead generation(10:38) Leveraging podcasting for business growthConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
Welcome back to the pulse of online success, where we dive deep into the digital world.Today's episode is a real treasure trove for anyone looking to turn the digital maze into a highway of opportunities. We're exploring the five best ways to make money with digital marketing in 2024, and let me tell you, it's not just about being online; it's about being on point. So, whether you're a seasoned marketer or just dipping your toes in the digital waters, get ready to unlock strategies that could redefine your online presence and, more importantly, your bank balance. Let's dive in!Here are the highlights: (0:00) Digital marketing strategies for earning potential(1:31) Affiliate marketing as a revenue stream(5:29) Growing businesses through e-commerce and affiliate marketing(6:55) Digital marketing opportunities for new businesses(9:36) Lead generation strategies for businessesConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
Welcome back to the Digital Marketing Made Easy podcast, where we dive deep into the world of online wizardry that keeps the digital world spinning. Today I’m unravelling the magic behind digital marketing and why it's the spell you need to cast for a future-proof career and business. In this episode, we're not just skimming the surface; we're diving into the five incredible reasons why mastering digital marketing is like finding the secret potion to success. Whether you're a digital native or still getting the hang of this internet thing, grab your notebooks because these lessons are too good to miss!Here are the highlights: (1:27) The evolution of Google and its ranking system(3:11) Digital marketing's importance for businesses and careers(7:01) Digital marketing skills for business success in 2024(8:46) Digital marketing's benefits and demand for professionalsConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
Welcome to episode 74, where we dive into the dynamic world of digital marketing and its growing importance. In this episode, I'll outline six compelling reasons why obtaining a diploma in digital marketing can be a game-changer for your career. From staying ahead in the ever-evolving digital landscape to enhancing your skillset and credibility, we'll explore how this qualification can open doors to new opportunities and give you a competitive edge in the industry. Tune in for valuable insights that could reshape your professional path.Here are the highlights: (1:49) Digital marketing skills gap and formal education(6:02) Qualifications and career advancement(9:52) Career benefits of a digital marketing qualification(14:05) Digital marketing diploma benefits for career growthConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
Today, we're diving into why your marketing efforts should be deeply rooted in the psychology of selling. In our digital age, understanding consumer psychology is more crucial than ever.We'll explore six compelling reasons why this approach is vital, from creating emotional connections to tailoring messages that resonate. So, buckle up for an insightful journey that promises to revolutionise how you think about and execute your marketing strategies. Let's get started!Here Are The Highlights:(01:14) Using psychology in marketing to understand and persuade clients.(03:12) Tailoring marketing messages for your customers.(05:25) Boost your sales through emotional connections and trust.(07:01) Increase your conversion rates.Connect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
In this episode, I delve into five marketing no-gos for the Christmas season.It's a vital guide for businesses to navigate holiday promotions with care, focusing on brand integrity and effective audience engagement.These tips help avoid the common blunders that could overshadow the festive spirit or overwhelm customers. A must-listen for marketers and business owners seeking to make their holiday campaigns stand out, while staying true to their brand ethos.Here are the highlights:(01:45) Begin preparations early(03:43) Don’t bombard your audience(05:50) The option to opt-out(08:38) The Know,Like & Trust(10:41) Remembering the people less fortunateConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
Welcome! Today we're diving into the 6 things you need to know as a digital marketer in 2024.In this episode, we're unveiling the latest trends and strategies that are set to shape the digital marketing landscape.If you're looking to stay ahead in the fast-paced world of digital marketing, this is your must-listen guide.Prepare to be equipped with knowledge and tools that will keep you at the forefront of digital innovation.Here are the highlights: (2:01) Using AI to repurpose content for social media(4:02) AI and video content in digital marketing(5:55) Leveraging video content and AI in marketing(8:02) Digital marketing trends in 2024 Connect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
Welcome! Today, we’re unlocking the secrets of evolving your online marketing to skyrocket your business growth. In today's digital age, staying ahead of the curve is key, and that's exactly what we're diving into.In this episode, I’m sharing cutting-edge strategies and personal insights on transforming your digital marketing landscape. So, whether you're a budding entrepreneur or a seasoned marketer, get ready to take notes and transform your approach to online marketing!Here are the highlights: (1:23) Leveraging social media for business growth(5:10) Marketing strategies for online success(8:51) Using social media, SEO, and email marketing(12:17) Digital marketing strategies and toolsConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
Are you working too hard to get results from your marketing?We’re always told that working hard is the only path to success. But today, I’m here to challenge this idea.It’s time to explore a different approach. One that can lead to both joy and achievement. So, join me today as we discuss making life, business and marketing much easier. Here are the highlights: (1:28) The myth that hard work leads to success(5:04) Finding balance in business models(7:21) Marketing strategies for business success(11:18) Aligning work with passions for joy and successConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
Artificial Intelligence is part of our day-to-day lives. But many businesses are using AI.It helps us save time, and become more effective and efficient. AI algorithms can identify patterns and trends, helping us to make data-driven decisions, and target your marketing efforts more effectively.So, join me today as I outline my six ways to use AI to improve your marketing campaigns.Here are the highlights:(1:11) Using AI for personalised marketing(2:38) Chatbots and virtual assistants in customer service(6:36) Using AI for content creation(7:55) AI in marketing and social media monitoring Connect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/Follow on Twitter - https://twitter.com/businessconsortConnect on LinkedIn - https://www.linkedin.com/school/868404/
Today we're going on a journey towards unlocking the full potential of your marketing efforts. Things like market research, defining your target audience and developing a unique value proposition are all crucial. And sometimes these things can be overlooked. But digital marketing is dynamic. We must be dynamic and responsive too. So, join me as we unlock the secrets to generating every £100k for your business through marketing. Here are the highlights:(1:03) Unique value proposition(2:35) Crafting a compelling brand story(4:14) Marketing for business growth(8:17) Staying motivated and dedicated Connect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
Why is your business model more important than your marketing? You might be wondering, why is a digital marketing podcast talking about why a business model is more important than marketing?Well, many entrepreneurs and business owners get caught up in digital marketing tactics and strategies. They overlook their business model. But your business model is the foundation of everything. So, join me today to find out why. Here are the highlights:(1:18) Business model trumps marketing(4:16) Sales funnel optimization(7:12) Marketing alignment for customer success(10:06) Business models and marketing strategies Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
Today we’re discussing neuroplasticity. I’m touching on things like having a growth mindset and a positive outlook on life. Most importantly, I’m outlining the principles of neuroplasticity. Join me today to understand how you can relate those principles to your life and business to accelerate success. Here are the highlights: (2:37) Changing habits(6:52) Mental fitness(11:03) Success barriers(14:46) Achieving goalsConnect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
In this episode, we're talking all about key digital marketing trends and essential skills for 2023.We dissect the rise of TikTok and its potential impact on your marketing strategy, along with other social media platforms.Curious about the real deal behind influencer numbers? We debunk the world of vanity metrics and stress the importance of authentic engagement. So let's future-proof your marketing game together. Here are the highlights:(3:56) The importance of personalisation and personalised marketing. (4:40) The importance of building an authentic audience (9:30) AI and automation are transforming the world of digital marketing. (13:42) The digital marketing skills that professionals need. Connect with Dawn:Visit our Website - https://www.digitalandsocialmediaacademy.com/Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group -Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter- https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
We all know by now that offering digital marketing services is one of the easiest and quickest home based businesses that you can start.In this episode, we’re going to be looking at seven steps to monetise your marketing skills!Here are the highlights:(02:51) Having the correct training(04:30) Build your networks(09:16) Sales page(10:59) High quality work Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
The online space is continuously evolving. We've seen enhancements with AI.We've seen changes in social media.We've got new platforms coming out every year.And it feels like the pace of digital marketing is impossible to keep up with. So, how do we make more money and convert more clients? Join me as I break down my top five best ways of creating a sales system and a method.Here are the highlights: (02:05) An irresistible offer(4:00) Reducing friction(8:23) Social media(10:40) Simple checkouts(12:43) Accelerating successRegister for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/ Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
loading
Comments (1)

Carol Lawrence

There are many reasons why you should hire a premier New York-based website design and development firm. Not only can you expect the work of an experienced team to be top-notch, but you can also be assured of an exceptional ROI. Lounge Lizard https://www.loungelizard.com/ is a top New York-based website design and development firm that specializes in web design. They have earned a reputation as a trusted digital partner by creating interesting projects for some of the most well-known American brands. Their team of specialists has a keen interest in the latest trends and innovations and strives to deliver a modern, effective solution to every client. Their focus is on the needs of the client and their dedication to continuous skill improvement.

Aug 8th
Reply
Download from Google Play
Download from App Store