297 episodes

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

Cubicle to CEO Ellen Yin

    • Business
    • 5.0 • 525 Ratings

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

    These Q&A Parties Converted 100% of Participants Into Paying Customers Within 1 Year

    These Q&A Parties Converted 100% of Participants Into Paying Customers Within 1 Year

    Is it possible to have a 100% conversion rate?

    Marketing strategist Sophia Parra’s case study today proves that with a well-timed nurture event, yes.

    Sophia started hosting Q&A text parties with her audience last year and found that over the course of one year, all but one participant converted into paying customers.

    The best part? These simple Q&A parties only required a few hours of her attention a couple times a year, no launch or tech set-up, and did not rely on having a large audience to be effective. 

    This non-sales event may be the missing precursor to selling out your next launch. 

    Here’s how she structured each Q&A party - scripts, data, and strategy included.


    View the transcript for this episode at: https://otter.ai/u/jJNKg-1Dcl-vxgHTOtpnaj4jaAI?utm_source=copy_url


    Thank you to our sponsor!
    Try Riverside for free today and save 15% off with our code CEO: creators.riverside.fm/CEO
    Connect with Sophia:
    Text MARKETING to +1 (917) 810-2418 to join Sophia's text list, or just click here: https://my.community.com/sophiaparra https://gotocoach.clubGet on the waitlist for Sophia's upcoming membership (don't miss the juicy bonuses available only for waitlisters): https://gotocoach.club/waitlist IG: @sophiaparraCatch Ellen's episode of Sophia's Marketing #Unfiltered Podcast: https://podcasts.apple.com/gb/podcast/ep-105-media-queen-ellen-yin-answers-all-your-solo/id1644601845?i=10006225238523 Nurture Events to Try: https://podcasts.apple.com/gb/podcast/3-nurture-event-ideas-to-bring-buzz-generate-sales/id1644601845?i=1000650164998
    Links to check out:
    Uplevel your SMS marketing strategy with our favorite communication toolkit, Norby! Get 14 days free: https://ellenyin.com/norby
    Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz


    If you enjoyed today's episode, please:
    Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at a href="https://ellenyin.com/csuite" target="_blank" rel="noreferrer...

    • 58 min
    Bonus #53: Live Q&A With Students at CU Denver’s Jake Jabs Center for Entrepreneurship

    Bonus #53: Live Q&A With Students at CU Denver’s Jake Jabs Center for Entrepreneurship

    Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/

    Watch a recap of our visit to The Jake Jabs Center for Entrepreneurship:
    https://www.instagram.com/reel/C3-5i03JmFY/?igsh=MW40cXpjYm5sOHVqMA

    Ellen is on campus at CU Denver’s Jake Jabs Center for Entrepreneurship to answer student submitted questions for a live podcast recording, moderated by the center’s Assistant Director of Operations - and my best friend - Clair Seville. 

    Whether you’re a student with aspirations to launch your own business, or years into running your own venture, you’ll find timeless, actionable insights uncovered by the impressive depth and diversity of questions these CU Denver students asked.

    Class is officially in session.

    Access the transcript of this episode HERE: https://otter.ai/u/2qbJF-cGxmHIOzWh9ynsMIW7oj4?utm_source=copy_url


    Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz


    If you enjoyed today's episode, please:
    Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

    • 1 hr
    How Do Founders Spend The Money They Raise? Two Product-Based Companies Share Their Burn Rates + Spending Decisions

    How Do Founders Spend The Money They Raise? Two Product-Based Companies Share Their Burn Rates + Spending Decisions

    Our show recently made its debut at SXSW week in Austin, Texas with a live podcast recording at the Cherub pop-up shop! Cherub, one of the companies I angel invested in, is a platform connecting founders with funders. If you’re interested in angel investing or you’re a founder who is seeking capital and wants to plug into a network of strategic angels for your next fundraise, shoot me a DM @missellenyin with the word “Cherub” and I’ll help you get started!

    In this live recording, you get to eavesdrop on my conversation with two founders on the Cherub platform, Shannon Davenport of Esker and Bridgitte Mallinson of Gut Personal, who have both successfully raised money for their businesses. We all see the highlight reel of how much companies are raising and making, but rarely do we hear founders talk about the flip side of the coin: how much are they actually spending, and on what? 

    Today, we’re going behind the business with Shannon and Bridgitte to answer these questions as they get transparent about their company's burn rates.

    View the transcript for this episode at: https://otter.ai/u/cUhrZz2tqpwo1dP8QAUDsFrbAWc?utm_source=copy_url


    Thank you to our sponsors!
    Try Riverside for free today and save 15% off with our code CEO: creators.riverside.fm/CEOTry the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
    Connect with Shannon:
    https://eskerbeauty.com/@eskerbeauty
    Connect with Bridgitte:
    https://www.gutpersonal.com/@bridgittemalli
    @gut.personal
    Links to check out:
    https://investwitcherub.comMillion Dollar Weekend by Noah Kagan: https://amzn.to/488UP6T
    Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz


    If you enjoyed today's episode, please:
    Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out...

    • 1 hr 3 min
    ‘Best Of’ Podcasting: 9 Tips To Grow Your Show + Maximize Results From Guesting On Other People’s Podcasts

    ‘Best Of’ Podcasting: 9 Tips To Grow Your Show + Maximize Results From Guesting On Other People’s Podcasts

    We’re rounding up our 9 best tips and guest insights on all things podcasting - from growing your own show to maximizing your results from guesting on other people’s podcasts! I’ll introduce each soundbite with the name of the guest and the original episode number, in case you want to go back and listen to the full conversation. All referenced episodes will also be linked for you in the show notes below for easy access.

    View the transcript for this episode at: https://otter.ai/u/1c2YSOOVAJhAKBzv_LjTtxFybsU?utm_source=copy_url

    Get your podcast pitched responsed to with our plug and play Perfect Podcast Pitch: https://ellenyin.com/perfectpodcastpitch

    Link mentioned in this episode:
    Hala Taha's Episode: https://link.chtbl.com/cRwrKaB2Bonus Episode #38: https://link.chtbl.com/AOzjBgCgFrenchie Ferenczi's Episode: https://link.chtbl.com/e4OGzkO_Doone Roisin's Episode: https://link.chtbl.com/iZc05DXjBonus Episode #20: https://link.chtbl.com/B6SdSTEbLes Alfred's Episode: https://link.chtbl.com/N7TN77HNKelly Mosser's Episode: https://link.chtbl.com/L1yDDYu2Bonus Episode #36: https://link.chtbl.com/QZWrmq97Kim Rittberg's Episode: https://link.chtbl.com/1yN-WRMu
    Check out our previous roundup episodes:
    Launching Roundup: https://link.chtbl.com/jz5RbIv0Pitching Roundup: https://link.chtbl.com/sllNCKMTLead Generation Roundup: https://link.chtbl.com/dbjNLFH1Conversion Roundup: https://link.chtbl.com/AYNw_c2wCustomer Feedback Roundup: https://link.chtbl.com/lTKbWBYYMarketing Roundup: https://link.chtbl.com/AkgrDVmgIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz


    If you enjoyed today's episode, please:
    Post a screenshot & key takeaway on your IG story and tag me @missellenyin & a href="https://instagram.com/cubicletoceo" target="_blank" rel="noreferrer...

    • 33 min
    The Science of Asking Good Questions (To Get More Responses, Sales, & Drive Innovation)

    The Science of Asking Good Questions (To Get More Responses, Sales, & Drive Innovation)

    We’re switching things up and putting Ellen in the hot seat today! Listen to her guest interview on Season 1 of Honeybook’s Independent Business Podcast, the show that uncovers the science of self-made success.


    In this conversation with our friend Natalie Franke, we get into the science of asking good questions that get responses and get you paid - including the best way to end every email, how to approach collaborations, combating doubt as a business owner, and the biggest differentiator between businesses that succeed and ones that fail. Not only does Ellen draw from her own experiences to share these insights, but Natalie pulls in the proof with science-backed stats.

    This episode is filled with actionable insights for all independent business owners!

    By the way, if you’re looking for an all-in-one platform to book clients, manage projects, and get paid faster, have business flow your way with Honeybook. Try it free for 7 days (no credit card required) and save 50% off your first year when you go to https://ellenyin.com/honeybook

    View the transcript for this episode at: https://otter.ai/u/slOuzRSiU9kBzaU6LvRJdGJ3wwg?utm_source=copy_url


    Follow the Independent Business Podcast:
    podcast.honeybook.cominstagram.com/honeybookHosted by instagram.com/akuakonadu_


    Cubicle to CEO Episodes You Should Check Out:
    Bonus #28 w/ Natalie Franke: https://link.chtbl.com/a3IY4AiUEpisode #54 w/ Natalie Franke: https://link.chtbl.com/X45QLdMiOur Income Report Episodes: https://ellenyin.com/incomereport
    Sources Mentioned in this Episode:
    JSTOR 1993 StudyJournal of Applied Psychology StudyHubermanlab.comHuberman, Andrew. “Using Play to Rewire and Improve Your Brain.” Huberman Lab PodcastSiviy, Stephen M., and Jaak Panksepp. “In Search of the Neurobiological Substrates for Social Playfulness in Mammalian Brains.” Neuroscience & Biobehavioral Reviews, Pergamon, 15 Mar. 2011Mcleod, Saul. “Social Roles.” Social Roles and Social Norms , Simply Psychology, 2008Google Study on Psychological Safety

    br...

    • 32 min
    Being A Breadwinning Woman: 3 Ways This Relationship Coach Embraces This Role + Reduces Money Tension In Her Marriage

    Being A Breadwinning Woman: 3 Ways This Relationship Coach Embraces This Role + Reduces Money Tension In Her Marriage

    According to CBS, 45% of women earn the same or more than their male spouses, almost triple the number from the 1970s. Of this group, 16% are the breadwinner in their family. What’s it like to navigate these changes while fighting outdated societal standards?

    I wanted to investigate. And while I recognize that no single person or couple can speak for everyone on such a complex topic, as a breadwinning woman myself, I was excited when today’s guest offered to let us into her honest experience of becoming the breadwinner, and the impacts it had on her marriage.

    Karina F. Daves is a relationship coach whose work has amassed 240,000 followers, with her content reaching 25 million views this month alone.

    Karina shares 3 ways she’s embraced her role as the breadwinner while reducing money tension in her marriage, and how implementing these simple changes cut arguments with her husband by half and 4Xed her business income from year 2 to year 3.

    View the transcript for this episode at: https://otter.ai/u/j8xVvujvyEFwHnxRkDYQvsyIpsU?utm_source=copy_url


    Thank you to our sponsors!
    Try Riverside for free today and save 15% off with our code CEO: creators.riverside.fm/CEOTry the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
    Connect with Karina:
    https://karinafdaves.comhttps://karinafdaves.com/podcastIG: @karinafdavesIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz


    If you enjoyed today's episode, please:
    Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

    • 56 min

Customer Reviews

5.0 out of 5
525 Ratings

525 Ratings

KrissyChin ,

Follow instantly and don’t look back

Pure magic! Love everything about Ellen. No episode will disappoint.

Sierra Scacco ,

Full of pure gold!

This podcast is absolutely chock-full of incredible insights. Ellen is so much fun to listen to and I love that her and her guests shares the real side of business!

celi1281 ,

A high Value Listen

Everything from numbers, strategy, business tactics and also stories of real people and accidental entrepreneurs. Some of the best ways to learn about business are from stories from real people and this show is one of my go-to listens.

Top Podcasts In Business

The Dough
Lemonada Media
REAL AF with Andy Frisella
Andy Frisella #100to0
The Ramsey Show
Ramsey Network
The Marketing Architects
Marketing Architects
Money Rehab with Nicole Lapin
Money News Network
Most Innovative Companies
Fast Company

You Might Also Like

The Jasmine Star Show
Jasmine Star
The Goal Digger Podcast
Jenna Kutcher
Online Marketing Made Easy with Amy Porterfield
Amy Porterfield
The Influencer Podcast
Julie Solomon
Powerhouse Women
Lindsey Schwartz
CEO School
Suneera Madhani