DiscoverCreator Club | Social Media Marketing & Content Creation
Creator Club | Social Media Marketing & Content Creation
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Creator Club | Social Media Marketing & Content Creation

Author: Katie Steckly

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The Creator Club podcast, hosted by Katie Steckly, is a workshop-style show dedicated to teaching creators and entrepreneurs the latest strategies for social media marketing and content creation. Plus, we make sure to keep you in the loop with all the latest social media news and trends so that you can stay ahead of the curve.


Katie is a creative digital marketer, YouTube creator, and travel enthusiast. She is always down for seeing and trying new things, and she uses what she learned (the hard way) over her 10+ years as a creator online to teach her listeners how to navigate the adventure that is content creation.


She started her internet journey over a decade ago as an awkward teen girl making YouTube videos about Harry Potter in her bedroom. Now, she creates content on YouTube with over 200k subscribers, has a Top-25 Ranked Podcast in Marketing, and even runs her own content creation agency, Creatorly Media.


Whether you're into Instagram, creating on YouTube, trying TikTok, or producing podcasts, this show is made for you. Come join the club!

177 Episodes
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Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | One of the most challenging parts of being a content creator is feeling stuck and not knowing what to post, and there’s one way that you can prevent this from happening and that is planning content in advance. Specifically, I am a fan of planning a month of content at a time - I find that’s the right balance of keeping your ideas fresh and relevant, while also maximizing on your ability to batch your tasks, which overall means spending less time on content creation.Listen to this episode for details on niche and pillars: https://katiesteckly.com/creator-club/build-a-six-figure-content-business-from-scratch-with-this-processI’m going to tell you how to do it in just an hour. Because content planning doesn’t have to be stressful, or take forever - it can actually be fun! So let’s do it.Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I'm going to start this episode by saying, you do not need to be on every platform. Not only would that be super overwhelming, especially if you were just starting out, but also, not every platform is going to be the best place for you to reach your audience.There are a lot of different platforms out there, but I feel like the main ones that are used nowadays are YouTube, podcasts, Instagram, TikTok, and Facebook. So, in this episode, we are going to break all of these down and really chat about how to choose the best one for you and your brand.Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I see many creators throwing out the advice, "Consistency is key," but then they don't really provide much guidance on how to actually be consistent on social media. So, I want to walk you through my secrets to being consistent on social media and how that works in my weekly workflow.Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Your first 1000 YouTube subscribers are going to be the hardest to obtain, once you cross that threshold, I promise things will start to feel a little bit easier. Okay - let’s be real, YouTube never feels easier - but, each and every subscriber will be easier to get than your first 1000.Why are these early stages so difficult for growth? It’s because YouTube doesn’t know anything about you or your content yet. In the beginning, it’s like making your very first impression with someone; you don’t know each other yet, your background, your personality, or your expertise - all of that stuff you still need to share, and prove. You’ve gotta built trust.Once you built that “trust” with the algorithm, it will start to recommend your videos more and more, which will help to grow your audience.So today’s podcast, I really want to share with you five steps that will help you reach your first 1000 subscribers the right way, building trust with the platform (and your viewers) in a way that will help you grow more in the long term.Grab the Content Creator Starter Kit here 👇 https://katiesteckly.com/starterkitVisit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | This is maybe cringey to say, but my proudest accomplishment is that I am a full-time content creator. This honestly was always my dream job. I was an awkward 12-year-old when I first started my YouTube channel, and of course, it’s grown and changed a lot over the years, but one thing never changed: I was determined to do whatever it takes to make this work for me.Now, I know a lot of y’all are working towards being a full-time creator as well - but at the moment, you’re most likely a full-time something else. And unfortunately, it’s not viable for most people to up and leave their job to focus on making content full-time. And look, I would not advise that, actually. It’s probably not going to be the most responsible move. So instead, you need to find ways to balance being a full-time whatever AND creating content, and creating enough content, consistently enough, that you grow an audience that can support you as a full-time creator.I’ll be honest; I’ve never actually worked a “corporate job,” as an adult - but I do know what it’s like to balance content creation with other work. I started really focusing on creating content when I was a full-time student - I was doing a more-than-full course load, working a part-time job, doing extracurriculars, and making multiple YouTube videos per week. (They weren’t necessarily good videos, but hey - I was trying)When coming out of university, I worked as a freelancer doing videography for weddings and even real estate. No matter what I was doing, in my spare time, I was working on building my own content creation business. Eventually, I grew my freelance work into an agency, Creatorly Media - with a team that works with our clients. So even now - I’m a small business owner, and a content creator - and now, I’ve started another brand on the side (my van life vlog channel) in addition to my YouTube channel, podcast, and Instagram.All of this is to say - while I’ve technically never balanced an “adult full-time job” with being a content creator - I’ve certainly had times in my life where I have a lot of different things going on, and I’ve learned ways to prioritize content creation in the midst of all that.Over the years, while working on this, I developed a few strategies that I think will help you grow as a content creator while balancing a full-time job. So let’s get into it!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Honestly, it was only really in 2023 that I "saw the light" when it comes to digital products. I really started experimenting with digital products in 2022 - before that, I really hadn’t ventured into the space. However, my digital product strategy wasn’t very - well, strategic. I sort of was just making products here and there and seeing what stuck. But over the last year, throughout 2023, I learned a lot about how if you just simplify your offering and make sure that it will be actually useful to your community, you will see a change in sales.Today I am excited to share how I went from $0 in digital product income in 2021, to $80,000+ in the last two years in digital product sales, and how you can implement the same strategies to make digital products a part of your income streams as a creator.Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I feel like any online creator, at some point, has thought to themselves, "Hmm... maybe I should start an email list."Perhaps you're not sure where to start or if you are doing it in the best way possible. The reality is, there are so many different ways you can learn about email marketing, and today I want to share the method that I think has performed the best and explain how to go about it. So welcome to email marketing 101 for creators - let’s go!Flodesk: katiesteckly.com/flodeskVisit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Do you know how people say that when you're not looking for love, that's when it will find you? That's pretty much what happened to my Instagram in 2023. I thought to myself, "If I can hit 50K followers by the end of the year, that would be great." Just for context, I started with around 35K followers at the beginning of 2023. But once I stopped putting pressure on growing, that's when I saw the most growth. It all started with trying something a little different, and honestly, this one thing shifted my entire Instagram strategy. So, today, I want to walk you through this strategy and how it helped me reach 100K followers before the end of the year. Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get a free trial of Dash Hudson here: https://www.dashhudson.com/pricing?utm_medium=organic&utm_source=creator&utm_campaign=CreatorClubPod_NA_01_01_2024&utm_content=Organic_KatieStecklyPodcast_Podcast_General_0_0_MOFU 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | If you have found your way to this podcast episode, that probably means that you are trying to build an Instagram this year - and I am so excited to be a part of that journey. Let’s just dive right into the steps that you should take to get there.Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get a free trial of Dash Hudson here: https://www.dashhudson.com/pricing?utm_medium=organic&utm_source=creator&utm_campaign=CreatorClubPod_NA_01_01_2024&utm_content=Organic_KatieStecklyPodcast_Podcast_General_0_0_MOFU 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I would say, for most of us, there are many reasons we want to become a content creator. Despite the various motivations behind why we want to become creators, I would say most of us agree that we also need to bring in an income. When we see all of these other creators out there bringing in six figures of revenue each year, it's hard not to want the same.Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get a free trial of Dash Hudson here: https://www.dashhudson.com/pricing?utm_medium=organic&utm_source=creator&utm_campaign=CreatorClubPod_NA_01_01_2024&utm_content=Organic_KatieStecklyPodcast_Podcast_General_0_0_MOFU 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | It's funny; a lot of kids grow up wanting to be a doctor, a veterinarian, a firefighter, or a teacher. However, I hit a certain age when I knew exactly what I wanted to be when I grew up: a content creator. I didn’t know what that would look like for me, and I have changed directions with my content a lot over the 12+ years I have been creating, but one thing never changed: my desire to be a content creator.There are so many content creators out there talking about how to become one and providing a wealth of information on how to grow. It's awesome; I am one of those people, and I wish I would’ve had access to these types of creators when I was first starting out. But I didn’t, and I figured it out the hard way. The problem with having so many different pieces of advice out there is that you may find yourself doing things because somebody told you to, not because it feels right or is even working for you. So, in today’s episode, I want to chat about some mindset shifts that can truly turn your content creation journey into your own.Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get a free trial of Dash Hudson here: https://www.dashhudson.com/pricing?utm_medium=organic&utm_source=creator&utm_campaign=CreatorClubPod_NA_01_01_2024&utm_content=Organic_KatieStecklyPodcast_Podcast_General_0_0_MOFU 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Today, I want to share my *secret sauce* to a perfect Instagram Strategy, and no - I am not going to tell you to post 100 Reels per week. Instead, I want to help you create a realistic, well-rounded strategy for your Instagram in 2024. No hacks. No gimmicks. These are real strategies that anybody can implement, and that’s what we’re diving into in this episode! Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Get a free trial of Dash Hudson using our exclusive link!Today, I want to chat with you about something that's been on my mind a lot lately – what I'd do if I were starting fresh as a content creator in 2024. With a decent audience on YouTube, Instagram, TikTok, and my podcast, I often find myself wondering about the best approach if I had to build everything from scratch.Let's dive right in.Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
Authenticity is the cornerstone of successful engagement on Instagram. It's about being genuine, true to yourself, and showing up as your authentic self. When you embrace authenticity, you create a space where your audience feels comfortable and connected. They can relate to you and trust you, which ultimately leads to loyal followers. Get ready to generate authentic engagement on Instagram. Let's get started!Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!SIGN UP for Canva HERE! Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
Today, I want to take you through my comprehensive weekly routine for scheduling my week as a content creator. As someone who manages multiple platforms, brand deals, and future projects, I've honed my organization and time management skills to ensure maximum productivity. If you're struggling to find the right balance between creativity and effective scheduling, this post is for you. Let's dive into my detailed weekly planning process!Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!SIGN UP for Canva HERE! Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
You know, as creators, we often find ourselves staring at a blank screen, waiting for that magical moment of inspiration to strike. We hope that the perfect idea will come to us out of thin air, but more often than not, we're left feeling frustrated and stuck.But here's the thing: waiting for good content ideas is like waiting for a unicorn to show up at your doorstep. It's a nice thought, but it's not a reliable strategy for success. So, in today's episode, we're going to explore a different approach, one that will help you overcome this common struggle and unlock a world of endless content possibilities.Alright, let's jump right in and explore how you can stop waiting for good content ideas and start creating amazing content. Are you ready? Let's do this!This podcast is sponsored by Dash Hudson. To read the report and sign up for a free 14-day trial, head over to dashhudson.com/podcastVisit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!SIGN UP for The UPDATED Instagram Roadmap HERE! Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
Are you stuck in that pattern of waking up each morning refreshing your YouTube studio stats to see if magically one of your videos finally went viral and your subscriber count and watch time has skyrocketed overnight? Yeah, I have been there. Heck - I still religiously obsess over my YouTube stats (not saying that’s healthy, but it’s the reality). I have been on YouTube for a long time and because of that - I have learned a lot about what NOT to do on YouTube and what can truly help you grow. So, today I want to share with your why I think your YouTube channel might be hitting a wall (and how you can push that wall down to finally see some growth).(This is a repurposed podcast episode from last year. So good, we decided to post it again.)Check out Katie’s Content Creator Starter Kit here. It includes the viral script template.
Despite what you might have heard, there is no perfect formula for calculating your rates as a creator - there are so many factors involved that aren’t just the size of your audience. The niche you’re in, the size of the brands that you’re partnering with, the deliverables you’re offering - and many other factors will help determine what you can reasonably charge (aka what brands will agree to)But these same struggles surpass just setting your brand deal rates - we know as creators how important it is to have multiple streams of income - so as you expand into selling digital products, maybe offering services, or even opening a membership, you need to figure out how to price those things as well.I’ve definitely struggled with setting prices in the past, but through my journey as an entrepreneur (if you didn’t know, I’m the founder of a creative agency called Creatorly Media) learning to negotiate, learning to know my worth - I’ve settled on some processes for coming up with pricing that I wanna share with you today.SIGN UP for The UPDATED Instagram Roadmap HERE! Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!SIGN UP for The UPDATED Instagram Roadmap HERE! Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
Instagram stories provide a unique opportunity for content creators to connect with their audience on a personal level. However, if you're not getting enough views on your stories, you're missing out on a massive opportunity to grow your audience and increase engagement. But I got you, I am going to share a proven strategy that will help you captivate your audience, provide value, and make them come back for more. Let's dive in!SIGN UP for The UPDATED Instagram Roadmap HERE! Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
How would you like to transform your content creation hobby into an actual business? Whether you're creating content on Instagram, YouTube, TikTok, or all of the above, these steps will provide you with valuable insights and strategies to monetize your passion and turn it into a sustainable source of income.So, grab a cup of coffee, get cozy, and let’s chat about turning your hobby into a business.SIGN UP for The UPDATED Instagram Roadmap HERE! Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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Comments (1)

Milania Greendevald

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Apr 29th
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