9 episodes

Billionaire Zappos founder and tech CEO Tony Hsieh was obsessed with happiness and helping people achieve it. After running “the world’s happiest company” for two decades, Hsieh created his experimental community — The Downtown Project — dedicated to pursuing happiness. But what do Tony's life and death reveal about Silicon Valley’s obsession with re-imagining how society functions?

"A gripping tale" - The Guardian

The Cost Of Happiness is reported and hosted by Nastaran Tavakoli-Far. It is produced by Charlie Towler. Cover art and design by Jeana Sullivan. The story editor is Meara Sharma, and Thomas Curry is the managing producer. Scoring and sound-design by Charlie Brandon-King. For Imperative Entertainment, the executive producer is Jason Hoch, and for Vespucci, the executive producers are Daniel Turcan, Johnny Galvin, and Matt Willis.

The Cost of Happiness: Tony Hsieh Imperative

    • Society & Culture
    • 3.9 • 101 Ratings

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

Billionaire Zappos founder and tech CEO Tony Hsieh was obsessed with happiness and helping people achieve it. After running “the world’s happiest company” for two decades, Hsieh created his experimental community — The Downtown Project — dedicated to pursuing happiness. But what do Tony's life and death reveal about Silicon Valley’s obsession with re-imagining how society functions?

"A gripping tale" - The Guardian

The Cost Of Happiness is reported and hosted by Nastaran Tavakoli-Far. It is produced by Charlie Towler. Cover art and design by Jeana Sullivan. The story editor is Meara Sharma, and Thomas Curry is the managing producer. Scoring and sound-design by Charlie Brandon-King. For Imperative Entertainment, the executive producer is Jason Hoch, and for Vespucci, the executive producers are Daniel Turcan, Johnny Galvin, and Matt Willis.

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

    What Happens In Vegas | Chapter 1

    What Happens In Vegas | Chapter 1

    Josh thought he’d found a tech utopia — but then reality hit. This is a story about one man’s quest to transform a city, and the world, through his particular vision of happiness. It’s about the people who were seduced by that vision. And the people who were left behind. 
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    • 31 min
    Early To The Party | Chapter 2

    Early To The Party | Chapter 2

    In July 2009, a man sells a company for $1.2 billion dollars — a company he’s spent the past decade building, and one that has revolutionized how we buy things on the internet. At just 35 years old, he’s instantly among the world’s richest people. But he sees himself as so much more than a business mogul.
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    • 35 min
    The Company Town | Chapter 3

    The Company Town | Chapter 3

    Flush with cash from his sale of Zappos to Amazon, Tony Hsieh is writing big checks. He has some 350 million dollars to invest — and just a year into this bold experiment in social engineering, his efforts to transform downtown Vegas into the happiest place on earth seem to be well underway. Did his vision for a tech utopia really work wonders on this city?
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    • 41 min
    Baby God Man King | Chapter 4

    Baby God Man King | Chapter 4

    When you talk about investing millions in a neglected city, buying up old buildings, funding small businesses and startups, and creating the happiest community on earth, people listen. So it’s no surprise that word quickly spreads about Tony Hsieh’s grand plans and the pilgrimages to Vegas begin. But will Tony’s utopia prevail? Or will the qualities that once made him beloved come back to bite him?
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    • 46 min
    Business Is Business | Chapter 5

    Business Is Business | Chapter 5

    The feverish excitement around The Downtown Project begins to give way to frustration, confusion, and disappointment. Tony's utopian vision is concealing something toxic. And it isn’t just businesses and investors at stake. All of a sudden, so are people’s lives.
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    • 47 min
    Alone In Utah | Chapter 6

    Alone In Utah | Chapter 6

    Once again, Tony finds himself at the center of a toxic culture characterized by suspicion and silence. Except this time, there’s no escape.
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    • 38 min

Customer Reviews

3.9 out of 5
101 Ratings

101 Ratings

Not compatable with Sierra ,

Communism doesn’t work - again

I understand the desire to create an environment of “happiness” - but over and over I was reminded that happiness is a by-product of a deeper life - one that is centered around faith; something bigger than self. It made me understand why millennials can be hopeless and disenfranchised. They keep being told they can be their own gods. liked this podcast and thought it was fascinating. It’s a good one!

A_rob ,

Needlessly over-produced

I am fascinated by Tony Hsieh and this story, but the music put under so much of the narration and interviews was so distracting, it made for an unnecessarily difficult listening experience. NATs, transitional elements I can get behind but the elements used did not make sense with what else we were hearing. I really wanted to like this!

LuciaJames ,

US weekly of “documentaries”

So shallow. Very interesting story, but there is literally no investigation. Feels like an English person who has no idea of general pronunciations etc is reading a Wikipedia page. With she would have studied up a bit more.

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