Bring Back Bronco: The Untold Story

Ford Motor Company

This is the story of a truck and the story of a country. The Ford Bronco is one of the most beloved brands in American automotive history. But when the last one rolled off the assembly line in Wayne, Michigan on June 12th, 1996, it was the end of the brand, and the start of a lot of questions. Sonari Glinton goes on the road trip of a lifetime to find out why Ford killed the Bronco and meets the passionate fans and team of Ford employees who went underground to bring it back. This 8-part serial is a fifty-year odyssey of blood, sweat, and dirt. It takes you from the dizzying heights of the post-war boom, to the most watched police chase in American television history and this year’s rebirth of the Bronco.

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