Brand Gravity Show

In this episode of the Brand Gravity Show, I'm sharing my reflections on 2023 and the changes I'm planning for 2024. I've made a bittersweet decision to pause the podcast for an indefinite period. While I'm saddened by this decision, I want to reassure you all that I'm not going away. I've got some exciting exercises to share in this episode, exercises that I believe can help anyone plan effectively for the coming year. I'll be sharing examples from my own life and work that have brought me joy, like traveling and working on client projects. I'll also talk about some challenges I've faced, like managing my phone use and making time for calls.I encourage everyone in the audience to consciously create their realities. It's about reflecting, planning, and focusing on what truly lights you up. Let's dive into these insights and start shaping our 2024 together.I talk about: [00:00] Intro[01:15] Big podcast news[04:58] Creating your reality[06:47] Reflection exercise: vision for 2024[19:21] Good idea fairy list[21:57] Planning and prioritizing[24:54] Final thoughtsConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, we discuss strategies to achieve virality on social media platforms with guest Brendan Kane. Kane, an expert in the field and author of the books 'One Million Followers' and 'Hook Point', shares insights into the importance of storytelling on social media platforms. He discusses the significance of understanding your platform of choice, mastering its specific storytelling methods, and studying successful content creators. Kane also explains a communication algorithm describing six ways people connect with content. He emphasizes the need for an active approach in content consumption to learn and apply successful social media strategies while cautioning against comparing your own social media growth with major brands or celebrities. Kane’s advice is aimed at entrepreneurs and businesses striving to maximize their online presence and reach.We talk about: [00:00] Intro[01:41] Understanding the concept of 'Hook Point'[02:55] The importance of storytelling in social media[04:49] Creating your story[08:19] Analyzing social media creators[09:55] What entrepreneurs should do first[12:03] Psychological triggers of virality[15:25] Unfair marketing[17:19] Studying content and learning from others[19:10] Virality formats[20:49] Competition and inspiration[24:04] Shortcut to success?[25:43] Where to find BrendanConnect with Brendan here:https://www.instagram.com/brendankane/https://www.facebook.com/BrendanJamesKane/www.hookpoint.comConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity show, we explore the landscape of creativity and innovation with Nir, a celebrated business speaker and founder of The Creator Mindset® LLC. Nir, who has worked with stars like Woody Harrelson and Rod Stewart, shares his insights on how creativity isn't exclusive to the elite but a skill that anyone can learn and apply. He discusses his journey, and the obstacles to creativity, and provides a practical case study. The highlight of the episode is Nir's introduction of 92 tools for innovation, growth, and sustainability, along with his favorite ‘creative’ tool. He also touches upon the humanization of work and concludes with essential advice for entrepreneurs looking to foster a culture of innovation in their businesses.We talk about: [00:00] Intro[01:31] Nir’s inspiration for writing his book[04:19] How we get in our own creative ways[05:59] Case study for creativity[09:35] Creative mindset[12:58] 92 tools for innovation, growth, and sustainability[14:34] Nir’s favorite ‘creative’ tool[17:41] Humanization of work[19:21] Where to find Nir[19:53] Nir’s recommendation for EntrepreneursConnect with Nir here:https://www.nirbashan.com/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, we dive deep into the world of branding and marketing with Laura Bull, a best-selling author and seasoned brand strategist. Laura brings her wealth of experience from a decade at Sony Music Entertainment and her insights as a recognized leader in transforming individuals into influential and competitive business brands. We explore the nuances and intersections of branding and marketing, delving into what it takes to build a successful personal brand. Laura shares her unique perspective on achieving brand clarity, the importance of owning your image, and the strategies behind expanding your influence from an individual level to an empire.We talk about: [01:26] Branding vs. Marketing[02:34] Building a personal brand[05:24] What makes a successful brand[07:40] Get brand clarity[10:31] Brand matrix[13:15] Owning your image[18:29] Redefining and growing your influence[23:06] Individual to empire[26:03] Unique revenue streams[28:04] Where to find Laura[28:19] Grow your personal brandConnect with Laura here:www.thebrandmgmt.comhttps://www.facebook.com/thebrandmgmtcoFrom Individual to Empire: https://www.thebrandmgmt.com/the-bookConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Join us for an insightful conversation with Guy Kawasaki, Chief Evangelist of Canva and creator of the "Guy Kawasaki's Remarkable People" podcast. We explore the evolving landscape of social media, the importance of authenticity, and Guy's journey from Apple to Canva. Discover valuable insights on personal branding, growth mindset, and the simplicity of truthfulness in both personal and professional life. Gain wisdom from one of the most remarkable figures in the business world as we delve into authenticity and impact.We talk about:[01:28] Guy’s podcast[03:20] Finding purpose in making a difference[04:12] Authentic path to personal branding[07:20] Changing landscape of social media[11:25] The spirit of ‘Aloha’[14:22] Planting seeds for Canva’s growth[16:26] Instilling a growth mindset[18:35] Guy’s advice to inspiring authors[20:18] KawasakiGPT[28:22] Authenticity in a changing world[31:04] Where to find Guy[32:27] The simplicity of truthfulnessConnect with Guy here:https://guykawasaki.com/guy-kawasaki/Podcast: https://guykawasaki.com/remarkable-people/Mentions:Grit by Angela Duckworth: https://www.amazon.com/Grit-Passion-Perseverance-Angela-Duckworth/dp/1501111108Mindset by Carol Dweck: https://a.co/d/5x6YYdWConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, we delve into the world of brand implementation with the seasoned expert, Darren Horwitz. With a remarkable track record of assisting over 100 companies in their transformative journeys, Darren shares his wealth of experience and insights. Together, we explore the often-misunderstood landscape of brand implementation, separating myths from realities, and shedding light on the essential pillars that underpin a successful brand change.From maintaining brand consistency over time to deciphering the nuances between a brand refresh and a complete rebrand, this episode offers a comprehensive guide to those embarking on the brand implementation journey. Whether you're a brand strategist seeking to evolve in this dynamic field or an organization considering a brand change, Darren Horwitz's insights are sure to inspire and guide you in your pursuit of brand excellence.We talk about:[0:00] Intro[01:38] Darren’s agency work[02:46] Myths and realities of brand implementation[05:41] Pillars of brand implementation[12:20] Psychology of change in brand implementation[16:05] Why stories matter in transformations[18:53] Maintaining brand consistency over time[22:55] Refresh vs. rebrand[26:14] Evolving journey of a brand strategist[31:59] Where to find Darren[32:44] What your first rebrand step should beConnect with Darren here:www.tentengroup.comConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, we sit down with Paulo, a seasoned brand strategist with a remarkable career journey. Join us as we dive into the art of brand evolution, exploring the transformation of legacy brands, the essentials of brand strategy, and actionable insights for entrepreneurs. Paulo's wealth of experience adds depth to our conversation, offering practical wisdom and inspiration for anyone looking to boost their brand's gravity.We talk about:[0:00] Intro[02:13] Exploring Paulo's Career and Agency Work[04:29] The Transformation of Established Brands[07:29] Case Studies: Nike and LinkedIn's Evolution[12:24] Valuable Lessons from Legacy Brands[17:09] Navigating Information Overload[19:31] Charting Your Path to Becoming a Brand Strategist[22:41] Essential Skills for Brand Strategists[25:36] Striking the Right Balance for Business Growth[29:17] Connecting with Paulo[29:55] What Entrepreneurs can Implement Right NowConnect with Paulo here:https://www.twothings.co/https://www.linkedin.com/in/paulo1/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Join us in this episode of the Brand Gravity Show as we sit down with Caleb Gardner, a seasoned change leader and innovation strategist who has made an indelible mark across government, politics, and the corporate landscape. Caleb's career is defined by a relentless commitment to driving positive change.Formerly the lead digital strategist for OFA, Barack Obama's political advocacy group, Caleb orchestrated one of the world's largest digital programs. However, his expertise extends far beyond politics. As the co-founder of 18 Coffees, a strategy consulting firm, he helps mission-driven businesses shape the future.Caleb is a prolific writer and a sought-after expert for major media outlets. He shares his insights on global stages and at corporate events for renowned brands. In this conversation, we explore his latest book, "No Point B," and cover topics ranging from innovation strategy to navigating change in a hyper-connected world.We talk about:[02:16] What is an innovation strategist?[03:15] Caleb’s nonlinear path to entrepreneurship[05:06] Impactful results[08:18] Adapting to accelerating change[10:38] Exploring systems theory and cultivating a growth mindset[13:41] Unveiling the 70/20/10 budgeting approach[17:55] Effective internal communication[19:27] Fostering consistency in an organization[22:05] Entrepreneurial insights on addressing controversy and politics[26:39] Living your values[28:35] Aspirations for 'No Point B'[31:13] Caleb's application of principles [34:29] Moving the market[36:01] Where to find Caleb[37:02] Actionable advice for listenersConnect with Caleb here:https://www.calebgardner.comMentions:No Point B: https://calebgardner.com/booksConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Join us in this episode of the Brand Gravity Show as we sit down with Mickie Kennedy, Founder and President of eReleases. We touch upon identifying and leveraging your business's unique aspects, the significance of trade publications, and the common pitfalls in the PR world. Hear personal insights from Mickie's own entrepreneurial voyage, discover the art of crafting compelling press releases, and glean invaluable guidance for entrepreneurs at every stage. We talk about:[0:00] Intro[01:57] Captivating the Media's Attention[02:49] The Evolution of Press Releases[03:36] Utilizing Press Releases for Marketing[06:15] Successful Campaign[10:41] Capitalizing on Your Unique Selling Point[13:21] Staying Updated with Current Trends[15:12] Trade Publications[16:06] Pitfalls to Steer Clear of[18:36] Deciding When to Launch a Press Release[21:25] Unlocking Your Business's Full Potential[22:38] Mickie's Journey of Business Expansion[25:32] Crafting an Engaging Press Release[26:44] Connecting with Mickie[27:18] Valuable Guidance for EntrepreneursConnect with Mickie here:https://www.ereleases.com/https://www.facebook.com/ereleases.press.release.distributionhttps://twitter.com/ereleasesConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, we’re exploring the vertical video revolution with Funnel & Short Video Marketing Strategist, Keenya Kelly. Once a skeptic of platforms like TikTok, Keenya now champions the power of vertical content, having reshaped her entire business model around it. From understanding the often-underestimated potential of vertical videos and TikTok to strategizing for short-form content success, Keenya shares her game-changing insights and tactics. Along the journey, she uncovers essential content creation tools, highlights pitfalls to avoid, and leaves us with golden entrepreneurial wisdom. As Keenya fervently states, "YOUR BUSINESS NEEDS TO USE VERTICAL VIDEO." Tune in and discover how to harness this power for your business.We talk about:[0:00] Introduction[1:57] The Underestimated Potential of Vertical Videos[2:50] Impactful Outcomes from TikTok[4:24] Addressing TikTok Concerns[5:11] Keys to TikTok Success[6:50] TikTok's Trending Funnels[10:04] Must-Have Tools for Content Creation[10:47] Essential Content to Produce[11:50] Pitfalls to Avoid & Expert Guidance[14:56] The Advice Keenya Would Give Herself[16:10] Strategizing for Short-Form Content[17:38] Connecting with Keenya[19:15] Researching Content Ideas[20:32] Entrepreneurial Nuggets of WisdomConnect with Keenya here:www.keenyakelly.comhttps://www.tiktok.com/@keenyakellyConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, we welcome Dr. Aaron Ahuvia, the globally acclaimed Czarnecki Endowed Professor of Marketing at the University of Michigan-Dearborn. Dr. Ahuvia's expertise in brand love spans three decades and includes a standout book, "The Things We Love," recognized by Amazon as a top 20 business book for 2022. In our conversation, we explore the science of consumer behavior, the shift from viewing brands as objects to nurturing human-like connections, and the key elements that activate brand love. Dr. Ahuvia shares actionable strategies for businesses to build genuine chemistry with customers, drawing from his extensive work with industry giants like Google and appearances at leading companies. This episode is an essential listen for those seeking to unlock the enduring power of brand love.We talk about:[0:00] Intro[02:41] Dr. Brand Love[03:51] The science of consumer behavior[11:28] From objects to people[17:16] The key to brand love activation[22:11] Building brand chemistry with customers[26:24] Object world vs. passionate niche[31:39] Where to find Aaron[32:54] Actionable tip for implementing brand love in your businessConnect with Aaron here:https://brandlovecentral.com/Mentions:The Things We Love: How Our Passions Connect Us and Make Us Who We Are: https://www.amazon.com/Things-We-Love-Passions-Connect/dp/031649822XCreating Superfans: How To Turn Your Customers Into Lifelong Advocates: https://a.co/d/blrpfWPConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, we are joined by Matthew Pollard, renowned as the Rapid Growth® Guy. Matthew's inspiring journey from a young entrepreneur to a differentiation expert is nothing short of remarkable. With a track record of achieving five multimillion-dollar business successes before the age of thirty and over 3,500 business transformations, Matthew imparts actionable strategies rooted in hands-on experience. His no-nonsense blueprint for success applies universally, benefiting multinational corporations and small business associations alike.Throughout our conversation, Matthew demystifies the intricacies of sales and networking, offering immediately applicable strategies. He uncovers the latent potential within introverts, dispelling myths and unveiling their capacity for unparalleled success. This episode serves as a comprehensive guide for entrepreneurs and business professionals, charting a clear path to rapid growth and enduring results.We talk about:[0:00] Intro[2:41] The power of planning for Introverts[8:45] Leveraging your unique strengths and niche[15:32] Storytelling in sales and marketing[21:40] Mission-driven entrepreneurship[30:14] Simplifying sales and networking[32:42] Introverts: the hidden powerhouseConnect with Matthew here:https://facebook.com/MatthewPollardSpeakerwww.matthewpollard.comhttps://twitter.com/MatthewPollard_A free chapter of The Introvert's Edge: https://matthewpollard.com/theintrovertsedge/bookConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this captivating episode of the Brand Gravity Show, Tim Ash unveils the intricate art of decision-making, unraveling the hidden influence of emotions and the choices they drive. Prepare to be enlightened as he shares the secrets of building brand tribes, skillfully navigating polarization, and the timeless origins of storytelling.With an illustrious track record, Tim has masterminded the creation of an astonishing $1.2 billion in value for industry giants like Google, Expedia, and Nestle. His exceptional expertise has earned him accolades from Forbes and Entrepreneur Magazine, cementing his status as a distinguished online marketing luminary. Additionally, Tim has authored a series of bestselling books, with his latest gem being "Unleash Your Primal Brain."We talk about:[0:00] Intro[3:11] How we make decisions[4:07] Emotional decision making[5:08] Brand tribe & polarization[10:15] Political polarization[12:42] Levels of polarization in your brand[15:24] Attracting the right people[17:42] Importance of sleep[20:03] ‘Logical’ side of the brain[22:12] Evolutionary roots of storytelling[24:58] Memory & learning[26:44] Where to find Tim[27:09] Advice for entrepreneursConnect with Tim here:https://timash.com/https://www.linkedin.com/in/timash/Mentions:Unleash Your Primal Brain: https://www.amazon.com/Unleash-Your-Primal-Brain-Demystifying-ebook/dp/B08BY1WYHMConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, we dive into the world of influencer marketing with Sedge Beswick, a true industry leader who has navigated the shifting tides of the digital era. With a proven track record connecting brands to their audiences, Sedge shares her wealth of experience gained both in-house and while running agencies.Whether you're a business owner, influencer, or marketing enthusiast, this episode offers a wealth of knowledge and inspiration. Join the conversation and get ready to connect, learn, and grow in the world of influencer marketing.We talk about:[0:00] Intro[01:41] The Rise of SEEN Connects[04:41] Biggest changes in social media[06:25] How to stand out in an oversaturated market[08:17] Sedge’s favorite campaign[12:45] Leaning into intuition[19:06] Finding work/life balance[22:09] How to grow as an influencer[24:30] Working with an agency[27:24] Common influencer/brand pitfalls[28:26] Where to find Sedge[29:02] What small businesses need to knowConnect with Sedge here:https://www.seenconnects.comhttps://www.linkedin.com/in/sedge-beswick-92573330/https://www.instagram.com/seenconnects/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, we dive into the world of branding with the remarkable Ethan Decker, Ph.D. As a brand strategist and marketing expert for over 15 years, he's the bridge between science and creativity, debunking myths and revealing the secrets of successful brand growth. From the "banana curve" to brand loyalty, and repertoire buying to unconventional levers, we challenge conventional wisdom in branding.But that's not all—Ethan also redefines the concept of brand purpose and shares insights on building a business case for the brand in the age of performance marketing. With a background in urban ecology and a knack for marketing, Ethan offers a unique perspective that's a must-listen for aspiring brand strategists and entrepreneurs alike. So, join us as we unravel the mysteries of branding with the "Doctor of Brand Growth," Ethan Decker. You won't want to miss it!We talk about:[0:00] Intro[04:02] Deciphering brand growth: laws vs. levers[05:29] The banana curve[07:34] The myth of brand loyalty[09:05] Repertoire buying[10:49] Rethinking brand strategy[14:52] Deconstructing brand purpose[18:08] Unconventional brand levers[20:56] Common brand-building myths[27:16] Shifting the marketing paradigm[29:51] Advice for aspiring brand strategists[34:13] Where to find Ethan[35:04] Ethan’s actionable advice to entrepreneursConnect with Ethan here:https://appliedbrandscience.comMentions:Ehrenberg-Bass Institute: https://www.marketingscience.info/about-us/How Brands Grow by Byron Sharp: http://marketinglawsofgrowth.com/index.htmlLes Benet & Peter FieldMini MBA: https://mba.marketingweek.com/Mark Ritson:https://www.marketingritson.com/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Are you weary of outdated capitalist practices and eager to transform your perception of business? Join us in this episode of the Brand Gravity Show, where we explore the captivating world of Conscious Capitalism — a philosophy that defies convention and fosters a holistic, compassionate approach to entrepreneurship. Our remarkable guest, Dave Valentine, is a business luminary who has harnessed this unconventional approach, generating a staggering $1 billion collectively for clients, including major brands such as Target, Time Magazine, and American Express. But Dave's journey wasn't always this illustrious.At the tender age of 29, a life-altering moment compelled him to shift away from the traditional capitalist trajectory, embracing a more balanced and sustainable path. Today, Dave operates multiple businesses from his mountain retreat, surrounded by a serene river and three waterfalls. His enterprises embody the principles of Conscious Capitalism, underpinned by a commitment to invest millions in talent and make a profound impact on a global scale.This episode speaks to Dave's inspiring journey, his philosophy of Conscious Capitalism, and his audacious ambition to become too substantial to ignore, ultimately reclaiming a sense of freedom he believes has been appropriated by individuals and corporations.Tune in to explore this transformative concept and the life's work of an entrepreneur who seeks to revolutionize the way we perceive and practice business. Dave Valentine's story is a testament to the potential for change and the power of Conscious Capitalism to create a kinder, more equitable world.We talk about:[0:00] Intro[02:29] Dave’s journey from burnout to balance[06:59] What is conscious capitalism?[09:39] Nurturing the next generation of entrepreneurs[11:29] Redefining success in business and community[14:46] How entrepreneurs can make an impact[18:04] Dave’s new book: Marketer’s Mind[21:54] How to determine what business to buy[24:01] Dave’s mission to revolutionizing work[27:37] Where to find Dave[28:18] Dave’s simple shift to change your lifeConnect with Dave  here:https://davevalentine.co/https://www.instagram.com/realdval/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Get ready to dive into the world of brand differentiation and unravel the obstacles that stand in the way of making your mark. In this conversation, I join forces with Robert Patin, the mastermind behind Creative Agency Success and a two-time international bestselling author, in an episode that’s all about standing out.What’s the secret sauce behind brand differentiation? Tune in as Robert defines it and reveals how your personal journey holds the key to uniqueness. Discover why embracing what sets you apart fuels growth and passion in your business. Drawing on his financial background and more than a decade of engagement with creative agencies, Robert exudes a passion for transforming clients’ business aspirations into tangible reality. We talk about:[0:00] Intro[02:14] Creative Agency Success[02:35] What is differentiation?[04:19] Uncovering your unique path to differentiation[07:25] How discovering differentiation ignites growth and passion[11:25] Unveiling your unique factor through self-discovery[13:32] Overcoming roadblocks to integrating your differentiator[16:24] Testing your differentiator through meaningful conversations[18:59] Communicating your unique flavor to your target audience[20:49] How do we know if we’re different enough?[23:10] Where to find Robert[24:16] What Robert wants you to knowConnect with Robert here:FREE GIFT: https://www.creativeagencysuccess.com/brandgravityhttps://www.facebook.com/groups/creativeagencycliquehttps://www.creativeagencysuccess.com/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Get ready to embark on an insightful journey through the world of brand growth and advertising as we sit down with the visionary leader, Samir Balwani. As the CEO and founder of QRY (pronounced "query"), Samir has curated a team of innovative minds that specialize in strategic e-commerce growth and brand scaling. With over 15 years of experience, including stints at American Express, StyleCaster, and Rogers & Cowan PMK, Samir's expertise in marketing leadership is second to none.Join us as we unravel the secrets of successful advertising, from striking the delicate balance between short-term gains and long-term brand expansion to crafting captivating ad creatives that leave a lasting impact. Tune in to discover Samir's unique perspective on brand building and gain valuable takeaways that will empower you to navigate the ever-evolving landscape of marketing with confidence. Whether you're an entrepreneur, marketer, or visionary, this episode promises to inspire and equip you with the tools you need to propel your brand to new heights.We talk about:[0:00] Intro[2:33] How Samir started QRY, a marketing agency[4:51] Balancing short-term gains and long-term brand growth[6:06] Common ad pitfalls to avoid[9:38] When is your brand ready for the big marketing push?[11:21] Effective ad creatives[14:50] Optimize your advertising strategy[17:16] Samir’s favorite client case study[19:05] Where to find Samir[20:06] What Samir wants you to knowConnect with Samir here:https://www.facebook.com/weareqryhttps://www.weareqry.comhttps://www.linkedin.com/in/samirbalwani/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode, Matt, the Founder of Publitics, discusses the parallels between political consulting, branding, and entrepreneurship. He shares strategies for navigating hot topics, leading with conversation in marketing, and the importance of authenticity and credibility in both politics and business. The episode provides valuable lessons for politicians and entrepreneurs alike, offering practical insights for successful branding and communication.Matt played a role in special projects during the 2020 presidential campaign, notably contributing to the creation of President Joe Biden's viral "We Just Did" hat. Currently, he serves as an adjunct professor in Centenary University's Business Department, teaching in their pioneering social media program. Before founding Publitics, Matt worked at Fairleigh Dickinson University’s PublicMind Poll and taught political science and law as an adjunct instructor.We talk about:[0:00] Intro[02:02] Matt’s journey into political consulting[06:51] Political branding narratives and strategies[09:59] How to handle ‘hot topic’ issues as brands[12:29] Marketing strategy: leading with conversation[15:41] Digital marketing[18:16] Defining your brand[22:07] Market saturation[27:10] Navigating brand controversy[32:13] Lessons for both politicians and entrepreneurs[37:12] Where to find MattConnect with Matt here:https://www.publitics.com/teamhttps://www.linkedin.com/in/mkrayton/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Step right into the world of captivating storytelling with a special guest, Ericka Saurit. With her impressive 20-year career in interior design and marketing, she's the visionary behind Saurit Creative, a company that's revolutionizing brands in the home industry.Get ready to uncover the secret behind compelling brand stories as Ericka introduces her unique 3E storytelling framework - Extraordinary, Emotional, and Experiential. These powerful elements will ignite an authentic connection with your audience like never before.Ericka encourages brand builders to leverage their individual experiences and stand out in the industry. She'll reveal how digital storytelling takes center stage, empowering you to use websites, social media, and email marketing as powerful platforms for engagement and leaving a lasting impact.We talk about:[0:00] Intro[03:08] From interior designer to brand storyteller[04:55] The 3E Storytelling Framework[09:17] 1-page brand audit[12:02] Embracing your extraordinary brand[14:44] Digital storytelling[16:20] Common brand storytelling pitfalls[20:15] Connecting through emotions[28:38] Where to find ErickaConnect with Ericka here:http://www.sauritcreative.comBrand Audit: www.sauritcreative.com/brandaudithttps://www.instagram.com/sauritcreative/https://www.facebook.com/SauritCreativeConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/