BRANDERMAN

BRANDERMAN

El diseño de packaging debería ser mucho más que vestir un producto. Bienvenido a BRANDERMAN, donde creemos que hay una mejor forma de diseñar packaging. Acompáñame en este viaje mientras intentamos descubrir lo que realmente se necesita para diseñar mejores envases. El buen diseño informa, seduce, crea una experiencia inmersiva, e incluso salva el planeta. Soy Hernán Braberman, director de diseño de la agencia tridimage, y te invito a conversar con expertos sobre el presente y futuro de las marcas y el diseño de packaging, y así entender cómo podemos lograr un impacto positivo en los consumidores, el mercado y la sociedad. -------------- Packaging design should be more than clothing for a product. Welcome to BRANDERMAN, where we believe there is a better way to design packaging. Join me on this journey as we try to uncover what it actually takes to design better packaging. Good design informs, seduces, creates an immersive experience, and even saves the planet. I'm Hernán Braberman, design director at tridimage agency, and I invite you to talk with experts about the present and future of brands and packaging design and understand how we can make a positive impact on consumers, the market, and society. -- https://www.branderman.design

Episodes

December 11, 2023 29 mins

Charlotte Ellis Maldari is the founder of Kaffeen, an online platform dedicated to assisting design agencies in scaling their businesses. Kaffeen achieves this through accessible, cost-effective, and results-oriented resources.

Since its establishment, Kaffeen has successfully aided over 900 agencies globally, furnishing them with tools for proficient lead generation and streamlined automation.

In this episode, Charlotte imparts valu...

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Ale Ros es diseñador argentino referente del diseño de tapas de discos del rock, pop y electrónica en Latinoamérica.

Realizó el arte de tapa de emblemáticos discos de rock y pop para Soda Stereo, Gustavo Cerati, Fito Paez, Luis Alberto Spinetta, Mercedes Sosa, Divididos, Vicentico, Miranda!, Juana Molina, Babasónicos y Damas Gratis, entre muchos otros.

Fue distinguido en numerosas ocasiones con el Premio a la Excelencia de la Societ...

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Ximena O’Reilly is Global head of design at Nestlé. Since her arrival at Nestlé in 2013, Ximena has spearheaded a design revolution, introducing innovative work methodologies, digital tools, and dynamic resource models. Together with her team, she ensures every department, regardless of its function, is equipped to drive brand-building activities, emphasizing the critical role of brand identity and design.

In this episode, Ximena sh...

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Llegamos al episodio cincuenta del podcast BRANDERMAN, y para celebrarlo les traigo algo especial. Hoy los invitados son Adriana Cortese, Virginia Gines y Hernán Braberman, los tres socios fundadores de tridimage, y los anfitriones son Marco Sanguinetti y Pablo Bianchi.

Marco Sanguinetti es Diseñador Industrial, Docente Especializado y Doctor en Diseño de la Universidad de Buenos Aires. Es Profesor Titular de los talleres "Diseño In...

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Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos and adjunct professor at the University of California at Los Angeles.

Emmanuel's background comprises over 17 years of market research and marketing experience with strong academic achievements.

He is a Wall Street Journal and USA Today best-selling author of "Brand Hacks" and "Assemblage – The Art and Science of Brand Transformation.”

In this episode, we talk about the...

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Sylvia Vitale Rotta is the Founder & CEO of Team Creatif Group, an international brand design agency, with branches in the four corners of the globe.

Sylvia's journey is nothing short of extraordinary. Born in Tanzania to Italian parents and educated at the prestigious Royal Art School in London, she embarked on a path that would eventually lead her to co-found Team Creatif in the vibrant city of Paris in 1986, alongside her partner...

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    Marcos Iorio es un mentor y curador brasileño de innovación, ESG y economía circular, director de Circoolar proyectos regenerativos.

    Marcos es especialista en conectar la alta tecnología, la responsabilidad socioambiental y el modelado de negocios. Es Vicerrector del Centro de Ciencia y Desarrollo – Circula – de la Fundación de Apoyo a la Investigación Científica del Estado de San Pablo (FAPESP). También co-fundador de la comunidad ...

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    John Glasgow & Jonathan Kenyon are co-Founders of Vault49.

    After meeting at the London College of Printing in the early 2000’s, John & Jonathan founded Vault49. Initially an internationally renowned street art partnership, Vault49 has evolved into a holistic 360 brand experience and packaging design agency and counts Guinness, Baileys, and PepsiCo among its global clients.

    John and Jonathan have retained their street art heritage and...

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    Steve Lamoureux is the founder and CEO of Designalytics, a company focused on developing next-generation solutions for design performance measurement to help brands grow through design.

    As a former brand manager at Proctor and Gamble, Steve's passion for package design research led him to establish Designalytics in 2018 to realize his vision of syndicated, standardized design performance measurement and pre-market design testing sol...

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    Martín Broen es vicepresidente de las disciplinas de innovación en diseño, diseño para la sostenibilidad y diseño de productos para PepsiCo en todas sus marcas a nivel mundial.

    Martín es un verdadero pensador sistémico centrado en la innovación y la resolución de problemas, responsable de más de 130 patentes y de la creación de una cartera completa de innovaciones y nuevos modelos de negocio.

    En este episodio, conversamos acerca de a...

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    Jenni Romaniuk is a Research Professor and Associate Director at the Ehrenberg-Bass Institute, who is a trailblazer in Distinctive Asset and Mental Availability strategy and measurement.

    Jenni has provided advice to companies all around the world on evidence-based best practices for long-term brand management.

    She is the accomplished author of three books: Building Distinctive Brand Assets, How Brands Grow: Part 2, and Better Brand H...

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    Jon Marshall is a British industrial designer, partner at Pentagram, whose work fuses product design with strategy, branding, packaging and digital experiences.

    Jon joined Pentagram as a partner in 2018. Pentagram is a renowned multi-disciplinary, independently-owned design studio founded in 1972.

    Prior to joining Pentagram, he was director of industrial design consultancy Map, which he co-founded with Edward Barber and Jay Osgerby w...

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    Isabel Cabello es CEO y Directora Creativa en la Agencia andaluza Cabello x Mure.

    Isabel estudió bellas artes en la Facultad de Bellas Artes de la Universidad de Granada. En el año 2009 decidió crear su propia empresa de diseño, Isabel Cabello Studio, que confluirá en pocos años en la agencia Cabello x Mure.

    Su agencia se destaca por el diseño de productos gourmet, siendo reconocidos en certámenes del mundo entero. Entre ellos destac...

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    Ivan Bell is Group Manager Director & CEO at Stranger & Stranger, one of the leading firms in the field of alcoholic beverage packaging

    For the past 23+ years, he has worked alongside Kevin Shaw, founder of Stranger & Stranger, in building the award-winning packaging consultancy. He oversees design from their locations in London, New York and San Francisco.

    Ivan also regularly serves as a jury member to trade and international design...

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    November 14, 2022 39 mins

    Mauro Porcini is PepsiCo's first-ever Chief Design Officer. He joined the food & beverage corporation in 2012 where he is infusing design thinking into PepsiCo’s culture.

    Mauro is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Dew, Gatorade, Sodastream, Doritos, Lifewtr, Bubly, Aquafina, Cheetos, Quaker, 7Up, Mirinda, amongst many others.

    Hi...

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    Jeremy Lindley is the Global Design Director at Diageo, the world's leading premium drinks business.

    Jeremy is responsible for transforming the Design capability and output of Diageo’s current brands and new products worldwide. He is passionate about the impact Design has on business performance and the way Design Thinking leads to breakthrough ideas wherever it is applied. Jeremy’s standout projects include Johnnie Walker Blue Labe...

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    To deep dive into packaging & podcasting, today the guest is me, Hernán Braberman, and the host is Craig Constantine.

    Craig has been an Internet entrepreneur for twenty-five years and is currently the voice behind the Movers Mindset and Podcaster Community podcasts.

    His vision is a world where everyone can flourish. Craig´s mission is to create better conversations to spread understanding and compassion. In the Podcaster Community, ...

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    Luciano Cassisi es un experto argentino en identificación marcaria, creador de FOROALFA, profesor de la Universidad de Buenos Aires y, sobre todo, polemista profesional.

    Luciano dirige su propio estudio, Cassisi Branding y habitualmente dicta conferencias, seminarios y talleres sobre branding en universidades y congresos de diseño en diversos países de Latinoamérica.

    Comparte sus ideas por medio de artículos en FOROALFA y videos en ...

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    ¿Qué define a un diseñador estratégico de packaging? Beatriz Suárez y Miguel Ángel del Baño son co-fundadores del estudio de diseño MABA de Murcia, España.

    Beatriz es Directora de Estrategia en MABA, desde donde dirige proyectos de branding y packaging para productos de consumo. Bea Se formó en psicología y diseño, y es máster en neuromarketing y jurado en los Pentawards.

    Miguel Angel es Director Creativo del estudio, donde gestiona...

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    Anne Miltenburg is a Dutch brand developer who has dedicated her career leveraging the power of 'brand' to advance ideas, products and services for social and environmental change. 

    After a storied career as a designer, strategist and creative director at world renowned agencies Studio Dumbar, Lava and Interbrand, Anne left the agency world to found BrandThechange, an educational organization that trains changemakers in brand thinki...

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