BOSSY with Tara & Katie
Join tech luminary Tara Reed and personal finance fanatic Katie Gatti Tassin as they blend innovation and financial liberation for modern entrepreneurs. Tara, the founder of a multi-million dollar tech startup, Apps Without Code, teams up with Katie, aka Money with Katie, to deliver unapologetic insights, actionable advice, a sprinkle of girl power and lots of fun. Get ready to master your money and become your own boss. New episodes drop every Thursday.
Episodes
May 2, 2024 • 52 mins
In this episode:
How to find your ikigai–a Japanese concept that helps you unleash your inner purpose
Unlock Tara’s 6 levels of Self-Actualization
Katie’s tips for avoiding decision fatigue and burnout
Why being an entrepreneur is about prioritizing the journey over the destination
PLUS Katie and Tara answer an audience question about coping with imposter syndrome as an entrepreneur
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April 25, 2024 • 42 mins
In this episode:
Katie gets the scoop from Tara, a Forbes 30 under 30 alum, on how to actually make the list
Tara’s experience with applying (and no she didn’t pay to get in)
Why making the list isn’t all that as an entrepreneur
How the 30 under 30 campaign is a money making machine for Forbes
How to use your ego to drive growth for business in legal ways (unlike Sam Bankman Fried)
💌 Want to get all of Tara & Katie’s res...
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April 18, 2024 • 53 mins
In this episode:
Business Debt 101: when to use debt to scale your business
Tara’s experience with debt and how Apple almost ruined her marketing strategy
Debt vs Equity Financing
SBA Loans: How to tap into Uncle Sam’s foolproof-ish loan program
Invest, Acquire, Compete: Tara’s plan for taking on Elon Musk’s companies
This video is brought to you by Walmart Business. Get all the things you need at low prices you love wh...
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April 11, 2024 • 40 mins
In this episode:
Gina Bianchini, CEO of Mighty Networks, joins Tara and Katie to discuss the importance of building a community with your customers
Community > content on social media platforms
Advisory Boards 101: What to and (not to do) when starting a board for your business
Tara’s learnings from building her own advisory board
PLUS Katie and Tara share their dream inner circle for their businesses
This video is bro...
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April 4, 2024 • 36 mins
In this episode:
Founder and Creator of Course from Scratch (and Tara’s fashion inspo), Danielle Leslie joins Tara and Katie to talk about redefining the traditional CEO model
WTF should I do as a CEO?!
Why not everyone is cut out to be a CEO or lead large groups and why that is TOTALLY COOL
Why being a CEO is out and being a CIO (Inspiration, Innovation, Investment) is in
This video is brought to you by Walmart Business. ...
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March 28, 2024 • 59 mins
In this episode:
Trey and Ashleigh Lockerbie, founders of Better Booch, join Tara and Katie to talk about what it’s like to run a successful company with their partner
Previous Lives: How Trey and Ashleigh went from being back-up singers for Lady A, Rihanna and Selena Gomez to taking over the Kombucha Industry
Trey and Asheligh’s tips for starting and running a successful business with your partner
The process of acquiring ...
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March 21, 2024 • 53 mins
In this episode:
Lindsay Dorf, founder of Fintech start-up Astor, joins Katie and Tara and opens up on challenges she experiences as a woman in fintech
Why not all flops are failures
Lindsay’s GENIUS way of hiring people
Why securing funding is like dating
Why some of Tara’s best mentors have been White Men
PLUS the gang answers an audience question about needing momentum to start a business
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March 14, 2024 • 58 mins
In this episode:
Rachel Rodgers, CEO and Founder and best-selling author, joins Tara and Katie to talk about building courage and confidence as an entrepreneur
Why confidence is an illusion
How Tara builds her courage through her fashion choices
Why being vulnerable is a strength
PLUS, the gang answer an audience question about knowing when it’s time to take your side-hustle full time
💌 Want to get all of Tara & Katie’s ...
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March 7, 2024 • 54 mins
In this episode:
Pinky Cole-Hayes, CEO and Founder of Slutty Vegan joins Katie and Tara in a special edition episode of BOSSY
How Pinky went from being a TV producer to starting a 6 figure restaurant brand
Beautiful Fear: Channeling fear and using it as a strength
The importance of being IN IT as a CEO
What parenting taught Pinky about being a better business leader
Invest, Acquire, Compete: Pinky chooses 3 businesses she...
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February 29, 2024 • 52 mins
In this episode:
Kat Norton AKA, Miss Excel, joins Katie and Tara to talk about top trends that you need to leverage for your business
How Miss Excel works only 15 hours a week but makes 6 figures a month
Kat Norton’s approach to social media made her go viral
Why AI isn’t the villain
PLUSSSS: The gang answers an audience question about social media and email marketing strategies
💌 Want to get all of Tara & Katie’s res...
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February 15, 2024 • 48 mins
In this episode:
Why you need to start implementing a scorecard ASAP!
Tara’s scorecard template to set your team up for success
How to get an instant promotion at work
Tara and Katie answer an audience question about taking on other clients when you're starting out
💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe
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February 8, 2024 • 55 mins
In this episode:
Should Katie hire more, or focus on revenue growth?
Airbnb’s pandemic meltdown (and how they bounced back)
The important difference between “peacetime” and “wartime” business decisions
Canva’s “peacetime” period of innovation during the pandemic
Diversification before you need to, or after?
The Class by Taryn Toomey in NYC’s fortuitous switch to digital in 2019
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February 1, 2024 • 46 mins
In this episode:
Are you a magician, maverick, or muse?
Tara’s existential crisis around “being a muse”
Why you’re better off steering into your strength vs. trying to strengthen your weakness
Using entrepreneurial archetypes to hone your own strengths
Sara Blakely, Oprah, and Steve Jobs
💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe
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January 25, 2024 • 47 mins
In this episode:
Tara needs an assistant
Katie only hires from within her community
Tara’s hiring strategy evolution from cold outreach for commission-only roles to working with recruiters
Who you should hire first
Why your first hire should drive sales
Writing job postings like letters and using the “what’s in it for them” framework
💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/b...
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January 18, 2024 • 46 mins
In this episode:
Tara wants to executive produce reality television
Katie breaks down Oprah’s empire
What finally did “Jenny Craig” in
Emma Chamberlain evolving beyond the universal editing style she created
Huberman husbands (and other ‘high trust’ audiences)
RuPaul’s franchise model
What happens to a personal brand when you get sick of yourself or change
Why you should infuse your brand with YOU
💌 Want to get all of T...
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January 11, 2024 • 54 mins
In this episode:
Katie asks Tara how much she pays herself and how much she spends
Does Katie need a new tax strategy?
Strategic planning for building generational wealth within families
Katie tries to convince Tara to invest in the S&P 500
Why Tara is betting on herself
Where entrepreneurs put their money more generally
💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bos...
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January 4, 2024 • 43 mins
In this episode:
Two PR campaigns that totally backfired (Burger King & Dove)
The Will & Jada Smith playbook (also known as the Taylor/Kanye dynamic)
Controlling the narrative, calculated controversy, and redemption arcs
Basecamp’s founders making “bold enemies” out of Apple and Gmail
Kim Kardashian’s rebellion in the form of the nipple bra, and “empowerment marketing”
Christine Quinn as the professional villain on Selling Su...
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December 28, 2023 • 55 mins
In this episode:
Businesses we can’t believe are doing $10M+ (Contrarian Thinking with Codie Sanchez & Blogilates)
Finding content-product fit (Colin & Samir)
The difference between a six-figure founder and a seven-figure founder skillset
How iOS 14 almost ruined Tara’s business
Effective scorecarding and quarterly planning
Listening to advice directed at your level of scale
💌 Want to get all of Tara & Katie’s resources?...
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December 21, 2023 • 51 mins
In this episode:
Tara is thinking about selling Apps Without Code
The idea that the girlboss “lost,” and a reflection on the litany of canceled female founders
The difference between masculine and feminine leadership styles and why Katie doesn’t like this framework
How Tara thinks about playing the hand she’s dealt
💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe
...
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December 14, 2023 • 38 mins
In this episode:
ConvertKit case study
Figuring out whether the stagnation is externally driven or your fault
Music and fashion for beating slumps
Pivoting out of a bad period
How Dan Hesse focused on simplicity to turn around Sprint’s $29 billion in losses
How Applebee's got back to basics to reverse shrinking sales
Signs (other than revenue) that you’re in dangerous “stagnation” territory
The myth of sunk costs
💌 Wan...
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