247 episodes
Savvy Shopkeeper Retail Podcast Kathy Cruz
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- Business
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5.0 • 124 Ratings
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Host, Kathy Cruz is a retail store owner and a retail business coach. She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. Kathy is passionate about teaching independent retailers how to work less, profit more and grow.
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217. The Instagram Ratio No One Talks About + A Helpful Instagram Optimization Checklist for Store Owners
Posting on Instagram can feel exhausting and overwhelming, especially as a retail store owner with a million other things on your plate. That’s why I’m sharing a metric for you to track that can make your social media efforts feel worth it—and that no one else is talking about!
Listen in to learn about this hidden metric, plus get a brand-new free resource to help you audit and optimize your Instagram account. For show notes, visit www.savvyshopkeeper.com/episode217.
Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:
Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper
Instagram: @savvyshopkeeper
Mastermind Group: Master Shopkeepers -
216. Build Your Leadership Strength with Shelli Warren of Stacking Your Team
Between an upcoming leadership month in Master Shopkeepers and wanting to share how I’m learning to lead the Savvy Shopkeeper team, leadership has been top of mind for me. That’s why I was so excited to chat with Shelli Warren, the founder of Stacking Your Team.
After a 25-year stint at Proctor & Gamble, Shelli ventured into leadership coaching for small business owners. She’s got a knack for stacking a team—aka, curating a dynamic, talented, and collaborative group that works together seamlessly.
Part of stacking a team is figuring out what motivates each team member. When working with small business owners, Shelli helps them discover how to motivate and develop teams without throwing extra money at them.
Listen in to learn how to build your leadership muscles, as well as Shelli’s top three tips for motivating your retail team members without dangling a raise in front of them.
For show notes, visit www.savvyshopkeeper.com/episode216.
Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:
Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper
Instagram: @savvyshopkeeper
Mastermind Group: Master Shopkeepers -
215. What I Learned From The 2024 Savvy Shopkeeper Survey
From plugging your retail profit leaks to scaling your indie retail business, this year’s Savvy Shopkeeper survey covered a bit of everything.
I’m excited to share the results with you, especially because it might show you what’s possible for your store.
I’m also sharing how you can attend my upcoming masterclass, Stop The Drip. In this two-hour class, you’ll learn how to identify and plug the retail profit leaks you’re experiencing in your indie retail business using my Retail Profit Pie tool. There are just 50 spots available, so be sure to grab yours ASAP if you want to attend.
Listen in to explore one of my favorite data sets—the Savvy Shopkeeper survey results!—and learn more about the Stop The Drip masterclass.
For show notes, visit www.savvyshopkeeper.com/episode215.
Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:
Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper
Instagram: @savvyshopkeeper
Mastermind Group: Master Shopkeepers -
214. How to Buy Inventory for a Retail Store: Open with Faire (NEW Program)
If you’re an Aspiring Shopkeeper, figuring out how and where to buy wholesale inventory is a crucial step towards opening your store’s doors. Luckily, there’s a program that makes it super easy to curate, order, and buy inventory for a retail store: Open With Faire.
Built by one of the most reliable online wholesale platforms around, Open With Faire gives new retail store owners the education, tools, and buying power they need to kickstart their inventory.
Listen in to learn how to buy inventory for a retail store using Open With Faire and all the reasons why I highly recommend this innovative program.
For show notes, including links to anything I’ve mentioned in the episode, visit www.savvyshopkeeper.com/episode214.
Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:
Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper
Instagram: @savvyshopkeeper
Mastermind Group: Master Shopkeepers -
213: What’s Possible In Independent Retail
As indie retail store owners, it’s all too easy to focus on the negative. We’re always thinking about which stores are closing, what’s to blame for industry-wide difficulties, and how each new hurdle might lead to our store failing.
And while our glass-half-empty view isn’t surprising (we’re only human, after all!), we can and SHOULD try to change our mindset. Celebrating our successes gives us proof that we can accomplish even bigger goals in the future.
It can be hard to celebrate our accomplishments though, especially when we’re stuck in a negative mindset. That’s why I’m sharing some examples of what’s possible in independent retail today! Listen in to hear success stories and wins from the Savvy Shopkeeper community—and teach your brain that you can do that, too.
For show notes, including links to anything I mentioned in this episode, visit www.savvyshopkeeper.com/episode213.
Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:
Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper
Instagram: @savvyshopkeeper
Mastermind Group: Master Shopkeepers -
212. Doing It Scared with Kate Simpson of Cerulean
Kate Simpson, owner of Cerulean of Cape Cod, was always a maker and a nurturer. She created her own jewelry, sold it at weekend markets, and even had a spot at a vendor-based retail store, all while working full-time as a nurse.
Eventually, though, she wanted to take the entrepreneurial leap into nurturing a retail store of her own. That’s when Cerulean was born.
Listen in as Kate shares how Cerulean has evolved through several locations, what she’s learned over the past five years, how she’s adapting to a new customer base at her latest storefront, and why she loves being the group ambassador and call moderator for Master Shopkeepers.
For show notes, including links to follow Kate on social media, visit www.savvyshopkeeper.com/episode212.
Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:
Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper
Instagram: @savvyshopkeeper
Mastermind Group: Master Shopkeepers
Customer Reviews
You are a marvelous mentor!
Dearest Kathy - thank you so much for your podcast, and all the other ways you share your knowledge and expertise with the retail community. I am an aspiring brick and mortar shop owner, and my “storefronts” are currently online. Your advice is relevant and interesting (priceless, really) for all store owners and your communication style clear and accessible. Thank you for EVERYTHING!
Worth your time!
Kathy shares so much relevant information for small shops! Her podcast is brief and to the point, perfect for busy shop owners. I listen to many episodes multiple times.
I had the pleasure of meeting Kathy at a conference this week and she is even more genuine and helpful in person! She wants to serve her audience what we need and she does exactly that in her podcast! Highly recommend!
Worth Every Listen!
Savvy Shopkeeper is the only podcast that I listen to each episode more than once because it’s so full of information! I learn something new or am reminded of something each episode. Highly recommend for anyone with a brick and mortar store or who is thinking of opening a store!