63 episodes

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm.

You can learn more at www.momentumitsma.com

Account-Based Marketing Momentum ITSMA

    • Business
    • 4.7 • 6 Ratings

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm.

You can learn more at www.momentumitsma.com

    Ep. 61: Why key account growth should be about creating a win/win

    Ep. 61: Why key account growth should be about creating a win/win

    Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences. In this episode, Jerid Lydic from Pfizer draws on his 25 years of experience to offer battle-tested strategies for winning a greater share of your most valuable customers.

    • 40 min
    Ep. 60 Google Cloud: Building the best gen AI-powered marketing team in the world

    Ep. 60 Google Cloud: Building the best gen AI-powered marketing team in the world

    In this episode, Google Cloud's Katharyn White shares her vision for generative AI adoption and what it will take to win in a world where AI’s rewriting the charter for marketing.

    • 34 min
    Ep. 59 BNY Mellon: Building on brand legacy

    Ep. 59 BNY Mellon: Building on brand legacy

    Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art. In this podcast, Janis Fratamico explains why forward thinking will make customers ambassadors for your brand.

    • 34 min
    Ep. 58 Hewlett Packard Enterprises: What’s brand got to do with it?

    Ep. 58 Hewlett Packard Enterprises: What’s brand got to do with it?

    ABM programs can mistakenly be positioned as demand generation initiatives, with serious consequences on performance. In our latest episode, Alisha Lyndon and Rachel Fairley, Chief Brand Officer at Hewlett Packard Enterprise, unpack the role brand plays and the intersection of brand/demand/ABM for your organization’s growth strategy. 

    • 38 min
    Ep. 57 Kyndryl: The born first ABM business

    Ep. 57 Kyndryl: The born first ABM business

    Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains “The Kyndryl Way” and why it was so important to design a marketing function with strategic clients at its core.

    • 36 min
    Ep. 56 Pega: The united front of partner ABM

    Ep. 56 Pega: The united front of partner ABM

    In the world of ABM and alliances, there’s a clear mantra: one team, one strategy, one goal. In our latest ABM podcast, Pooja Golechha, Senior Manager Partner Marketing and Account-Based Marketing at Pega, explains why uniting from day one creates a robust foundation for success.

    • 36 min

Customer Reviews

4.7 out of 5
6 Ratings

6 Ratings

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