37 min
Ep.35 Capital Group: Platinum client experiences Account-Based Marketing
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- Management
In this episode, founder and CEO of Momentum Alisha Lyndon is joined by James Cardew, Head of Marketing and Client Experience at Capital Group. Hear how he thinks about marketing leadership when it comes to creating stellar client experiences, his thoughts on why marketing leaders should focus on the experience to unlock growth and how data should be leveraged to support micro-segmentation.
In this episode, founder and CEO of Momentum Alisha Lyndon is joined by James Cardew, Head of Marketing and Client Experience at Capital Group. Hear how he thinks about marketing leadership when it comes to creating stellar client experiences, his thoughts on why marketing leaders should focus on the experience to unlock growth and how data should be leveraged to support micro-segmentation.
37 min