278 episodes

How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses.

Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.

After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.

Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.

Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business.


What We’ll Cover on the eCommerce Badassery Podcast:

- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest software tools to help you run your eCommerce business like the CEO you are
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!

If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.

Learn more at eCommerceBadassery.com

eCommerce Badassery Jessica Totillo Coster

    • Business
    • 4.9 • 64 Ratings

How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses.

Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.

After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.

Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.

Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business.


What We’ll Cover on the eCommerce Badassery Podcast:

- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest software tools to help you run your eCommerce business like the CEO you are
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!

If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.

Learn more at eCommerceBadassery.com

    272. What You Need to Know About Meta Ads in 2024 with Anna Shipley

    272. What You Need to Know About Meta Ads in 2024 with Anna Shipley

    Meta Ads are changing rapidly, and our new resident ads strategist in the Lounge Membership schooling us on what it takes to be successful with ads in 2024. 
    What We Cover: 
    Advantage plus tools
    Budgets
    Creative
    Managing expectations

    _______

    Join the Lounge Membership
    http://ecommercebadassery.com/membership


     
    _______

    Full Episode Show Notes
    http://ecommercebadassery.com/272
     
    _______
     
    Let's Connect
    Website: http://ecommercebadassery.com
    Instagram: http://instagram.com/ecommercebadassery
    Membership: http://ecommercebadassery.com/membership
     
    _______
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
     
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
     
     

    • 47 min
    271. The Misconception About Business that Might be Holding You Back

    271. The Misconception About Business that Might be Holding You Back

    While building a busy isn't easy it is SIMPLE. There's a method to the madness. In this week's episode, we're diving into the main pillars of a successful business and the things we should all focus the majority of our time on.


     
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    Full Episode Show Notes
    http://ecommercebadassery.com/271
     
    _______
     
    Let's Connect
    Website: http://ecommercebadassery.com
    Instagram: http://instagram.com/ecommercebadassery
    Membership: http://ecommercebadassery.com/membership
     
    _______
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
     
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
     
     

    • 14 min
    270. How to Think Like a Buyer with Kristin Fisher

    270. How to Think Like a Buyer with Kristin Fisher

    Corporate retail buyer turned eCommerce store owner, Kristin is the founder of the multi-6-figure gifting brand, Bocu, a retail strategy coach for makers and independent retailers and host of the Buyerside Chat Podcast. 
    Like me, Kristin is on a mission to help product biz owners implement big retail strategies to scale their business profitability with ease. 
    I had such a blast talking to Kristin, and I honestly could have talked to her all day long. We both felt like we had found our long-lost biz bestie. 
    Whether you want to grow your business through wholesale or want to better manage your inventory, there’s something for you to learn in this podcast. 

     

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    Connect with Kristin
    Coaching Website: kristinfishercoaching.com
    Product Website: www.shopbocu.com
    Free Private Podcast: https://kristinfishercoaching.com/unlocking-faire-private-podcast
    Buyerside Chat Podcast: https://podcasts.apple.com/us/podcast/the-buyerside-chat-podcast/id1648564568
     
     
    _______

    Full Episode Show Notes
    http://ecommercebadassery.com/270
     
    _______
     
    Let's Connect
    Website: http://ecommercebadassery.com
    Instagram: http://instagram.com/ecommercebadassery
    Membership: http://ecommercebadassery.com/membership
     
    _______
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
     
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
     
     

    • 53 min
    269. Announcement: Big Changes Behind the Scenes

    269. Announcement: Big Changes Behind the Scenes

    Tune in for big changes at eCommerce Badassery
     

    _______
     

    Lock In Current Lounge Price
    http://ecommercebadassery.com/membership
     
    _______
     
    Let's Connect
    Website: http://ecommercebadassery.com
    Instagram: http://instagram.com/ecommercebadassery
    Membership: http://ecommercebadassery.com/membership
     
    _______
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
     
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
     
     

    • 5 min
    268. Constantly in a State of Overwhelm? Try This

    268. Constantly in a State of Overwhelm? Try This

    Some days it seems as if the words entrepreneur and overwhelmed mean the same thing. Doesn't matter who I speak to, how big their business is, or how many team members they have... at the end of the day, there is so much to do and not enough time to do it. 
     
    While I don't get this right 100% of the time, I do have a handy trick that when I take a moment to implement, it gets me back on the right track. 
     

    _______
     

    Full Episode Show Notes
    http://ecommercebadassery.com/268
     
    _______
     
    Let's Connect
    Website: http://ecommercebadassery.com
    Instagram: http://instagram.com/ecommercebadassery
    Membership: http://ecommercebadassery.com/membership
     
    _______
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
     
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
     
     

    • 8 min
    267. How to Better Communicate with & Convert Your Customers

    267. How to Better Communicate with & Convert Your Customers

    When was the last time you actually audited your marketing strategy to see where and how you could make improvements?
     
    This week I'm diving into 3 quick tips to help you optimize your strategy and refine your messaging so you can better communicate with and convert your customers.
     

    _______
     
    Email Badassery Waitlist
    http://ecommercebadassery.com/email-badassery

     
    _______
     
    Full Episode Show Notes
    http://ecommercebadassery.com/267
     
    _______
     
    Let's Connect
    Website: http://ecommercebadassery.com
    Instagram: http://instagram.com/ecommercebadassery
    Membership: http://ecommercebadassery.com/membership
     
    _______
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 
     
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy
     
     

    • 16 min

Customer Reviews

4.9 out of 5
64 Ratings

64 Ratings

EmmyBentz ,

Give actual, unabridged & actionable advice

I really enjoy this podcast. The first time I heard it I wasn't expecting the intro 😆 (iykyk) BUT please if you're an e-commerce business owner you MUST listen to this podcast. It's super insightful, and she doesn't care keep info as nearly every single other business podcast does. So many other podcasts only exist to give you snippets so that you'll buy x,y,z course from the host. This podcast gives actionable steps without expecting such-even though now admittedly I want to work with the host because she's so forthcoming. It makes me believe she's got so many tools in her belt that she can give out so much freely. It's worth a listen!

CarrieV32 ,

Loving it!!

I listen to a bunch of different styles of business podcasts. I really appreciate this one because of the short episodes, and simple, actionable advice. I’m primarily an Etsy seller, and am working on building my own site. I find this advice to be very easy to understand, and I’m bingeing all the old episodes now!!

Sbc121 ,

LOVE

I have tried out A LOT of small business podcasts. This is one of two out of the dozens I have tried that I remain subscribed to. Jessica’s advice helps me less overwhelmed and more calm and focused when it comes to managing my handmade online business. I don’t know how this works, but I actually feel like I have less to do when I listen and focus in on the action steps she gives….probably because she gives permission to let some things go which really helps me focus. It’s a breath of fresh air. Thank you, Jessica!

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