281 episodes
eCommerce Badassery Jessica Totillo Coster
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- Business
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4.9 • 64 Ratings
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How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses.
Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.
After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.
Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.
Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business.
What We’ll Cover on the eCommerce Badassery Podcast:
- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest software tools to help you run your eCommerce business like the CEO you are
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!
If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.
Learn more at eCommerceBadassery.com
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278. Big Changes to Instagram in 2024 & What it Means for You
Instagram announced two big algorithm changes in May 2024... not everyone is happy about it. In this episode of the eCommerce Badassery Podcast, I'm breaking down the details of these algorithm shifts, what it means for creators on the platform, and what's working right now on Instagram.
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Get the Full Show Notes
http://ecommercebadassery.com/278
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
Apply to Work 1:1: https://forms.gle/kEu1pd5sXYD3yCR27
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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
277. Is the Newsletter Making a Comeback & Should Try One in Your eCommerce Business?
If you're struggling to stay consistent with your email marketing, the newsletter format might make your life a lot easier.
Giving yourself structure and engaging more of your audience at once could increase your overall deliverability and revenue while relieving the stress that comes with consistent email marketing.
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Get the Full Show Notes
http://ecommercebadassery.com/277
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
Apply to Work 1:1: https://forms.gle/kEu1pd5sXYD3yCR27
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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276. Do Your Repeat Customers Need More Sparkle to Keep Buying?
How do you get repeat customers to keep shopping with you if you don't have anything new?
I recently chatted through this with a client on a strategy call to figure out how she could get her repeat customers to buy more of her evergreen items so her and her team could get off the hamster wheel of monthly new product launches and marketing events.
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Get the Full Show Notes
http://ecommercebadassery.com/276
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
Apply to Work 1:1: https://forms.gle/kEu1pd5sXYD3yCR27
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
-
275. How to Increase Your eCommerce Average Order Value
What’s the easiest way to increase your eCommerce revenue? By selling to the customers you already have.
Today I’m breaking down easy ways for you to increase your eCommerce revenue without having to spend money on ads or even acquire new customers. I’m going step-by-step to help you implement and take advantage of using cross-sells and upsells in your business. From when and where to use them, how to make sure they’re actually successful and the tools you’ll want to make it happen.
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Reconvert Post-Purchase Cross-Sell
Get 10% off for life with my affiliate link
https://www.stilyoapps.com/reconvert/v1/?scid=VtZFmMOg&ref=eCommerce-Badassery
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Get the Full Show Notes
http://ecommercebadassery.com/275
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
-
274. Setting Profit Goals with Ciara Stockeland
Profit strategist and debt whisperer Ciara Stockeland is joining us for a candid conversation about the importance of setting profit goals and how to calculate for your business.
Get ready for a little tough love and set time aside in the next 2 weeks to take action on what you learn.
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Connect with Ciara & Get the Full Show Notes
http://ecommercebadassery.com/274
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
-
273. Sales Down in Your Product-Based Business? Here's What You Can Do About it
2024 is turning out to be a tough year for product-based businesses. The data says the economy is fine, but the state of revenue for small businesses tells a different story.
While the majority of what's causing this is out of your control, that doesn't mean you're helpless. There are plenty of things you can start doing TODAY to make a measurable difference in your business and we're diving into them on today's podcast.
Make sure you check the full show notes for links to other resources to help you implement what we're talking about today.
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Full Episode Show Notes
http://ecommercebadassery.com/273
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Customer Reviews
Give actual, unabridged & actionable advice
I really enjoy this podcast. The first time I heard it I wasn't expecting the intro 😆 (iykyk) BUT please if you're an e-commerce business owner you MUST listen to this podcast. It's super insightful, and she doesn't care keep info as nearly every single other business podcast does. So many other podcasts only exist to give you snippets so that you'll buy x,y,z course from the host. This podcast gives actionable steps without expecting such-even though now admittedly I want to work with the host because she's so forthcoming. It makes me believe she's got so many tools in her belt that she can give out so much freely. It's worth a listen!
Loving it!!
I listen to a bunch of different styles of business podcasts. I really appreciate this one because of the short episodes, and simple, actionable advice. I’m primarily an Etsy seller, and am working on building my own site. I find this advice to be very easy to understand, and I’m bingeing all the old episodes now!!
LOVE
I have tried out A LOT of small business podcasts. This is one of two out of the dozens I have tried that I remain subscribed to. Jessica’s advice helps me less overwhelmed and more calm and focused when it comes to managing my handmade online business. I don’t know how this works, but I actually feel like I have less to do when I listen and focus in on the action steps she gives….probably because she gives permission to let some things go which really helps me focus. It’s a breath of fresh air. Thank you, Jessica!