41 min
Unilever CEO Alan Jope Maintains a Long History of Doing Good Deep Purpose
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- Management
Alan Jope of Unilever leads a company with a historical commitment to doing good. This massive company sells more than 400 brands. It started back in 1885 with a bar of beauty soap. Jope says navigating with a deep purpose makes his company stronger and more profitable. The approach has not been without controversy. But Jope says it’s the both the right and smart thing to do.
Alan Jope of Unilever leads a company with a historical commitment to doing good. This massive company sells more than 400 brands. It started back in 1885 with a bar of beauty soap. Jope says navigating with a deep purpose makes his company stronger and more profitable. The approach has not been without controversy. But Jope says it’s the both the right and smart thing to do.
41 min