Wrapping up What The Luxe’s second series, Fred is joined by Geordie Mackay-Lewis; a former soldier turned co-founder of bespoke experience group Pelorus, who design and lead transformative travel experiences for those who desire something different. Covering the big subjects like sustainability, diversifying luxury audiences and market gaps, Fred and Geordie also touch on the question of AI, whether it’s a threat or benefit to Pelorus’ premise and why

experiences should be designed destination-last, not first.