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We Need To Be Doing That

We Need To Be Doing That

Author: HEARTLENT Group

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a HEARTLENT Group podcast

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74 Episodes
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EP 73: Joe Caporoso

EP 73: Joe Caporoso

2024-03-1926:36

Joe Caporoso is President of Team Whistle, a DAZN Company ‍ We discussed: - His career trajectory to Whistle- The state of content and media- The rise of the athlete podcasters- Advice for young folks getting into the business
EP 72: Taylor Girard

EP 72: Taylor Girard

2023-09-2719:27

Taylor Girard is a professional hockey player for PWHL Boston We discussed: - How hockey entered her life - High School Hockey in Michigan - Ending her college career at Quinnipiac University and how she credits the school with developing her as a hockey player, and what was on her mind figuring out her next steps in her hockey career post-college - Moving from college to the NWHL / PHF and her first years in the league - The growth from PHF to PWHL, the Draft and pre-season, and what’s next 
EP 71: David Teicher

EP 71: David Teicher

2023-07-1453:18

David Teicher is Chief Content & Community Officer at Brand Innovators. He’s a veteran in the advertising and marketing industry, having worked at AdAge and McCann (back when it was formerly McCann Erickson). Shoutout to Dad Chat! We discussed: - The pizza scene in Italy - His early career and what brought him to Brand Innovators - What Brand Innovators focus on - Some tangible results and outcomes from the Brand Innovators work - Takeaways from Cannes - The discussion about AI (+ shoutout Mekale Jackson) - Brands doing well right now - David’s thoughts on the algorithm - We discuss what would make a good social platform these days. What is going on with Twitter. We might have pushed Threads to launch earlier. Not saying we did, not saying we didn’t! (We recorded this early afternoon of July 5) 
EP 70: Katie Cavender

EP 70: Katie Cavender

2023-05-2239:05

Katie Cavender is the Assistant Director of Communications and Branding for the College Football Playoff She owns over a decade of experience in the college sports landscape, including 11 years at the Mountain West Conference. Katie has also spent time at Boise State University and the Pac-10 Conference as part of an incredibly impressive resume. We talked to her about: - her origin story and rise to a leadership in college athletics - the ever changing dynamics in college sports - the impact of NIL - how the new expansion of the college football playoff will benefit fans - her perspective on social/digital content creation for the college football playoff https://twitter.com/KatieCavender __________ We Need To Be Doing That is a HEARTLENT Group Production https://www.weneedtobedoingthat.com
EP 69: Erica L Ayala

EP 69: Erica L Ayala

2023-02-2348:08

Erica L Ayala is Founder of Black Rosie Media, an organization with a focus on empowering Black women and melanated people in sports media, who identify, amplify, and support emerging creators in sports media.  Erica is a multimedia sports journalist, and her writing has been featured in The New York Times, Forbes, Sports Illustrated, and more.  She covered her first Winter Olympics in 2022 in Beijing, China.  She is the first Black & Latina broadcaster in the Premier Hockey Federation (and the former National Women’s Hockey League), and she is believed to be the first Black Woman to call an NHL game.  We talked to her about: - how sports and hockey entered her life - her role in the sport of hockey specifically - how hockey as a sport can become more approachable - what she has done within the Premier Hockey Federation (and formerly the National Women’s Hockey League) - HOT TAKE: who she thinks will win this year’s PHF Isobel Cup Championship https://twitter.com/elindsay08 __________ We Need To Be Doing That is a HEARTLENT Group Production https://www.weneedtobedoingthat.com
EP 68: Mark Fine

EP 68: Mark Fine

2023-02-1430:42

Mark Fine is CEO of Las Vegas Desert Dogs, a new team in the National Lacrosse League (NLL) and the league’s 15th team We discuss his career, starting in baseball, to the Harlem Globetrotters, the New York Mets (where he first met Elliot, and did a groundbreaking partnership with Marvel), the Brooklyn Nets, and now to CEO of Las Vegas Lacrosse The Las Vegas Desert Dogs are co-owned by four investors: Wayne Gretzky Steve Nash Dustin Johnson Joe Tsai We discuss what brought Mark to Vegas and specifically working in lacrosse, his views on the sport and the growth of the sport and the NLL  https://www.linkedin.com/in/markfinepr/ __________ We Need To Be Doing That is a HEARTLENT Group Production https://www.weneedtobedoingthat.com
EP 67: Michael King

EP 67: Michael King

2022-10-2446:05

Michael King is Founder of iPullRank, a digital marketing agency focused on SEO and Content Strategy that has generated over $1 billion dollars in incremental revenue for global brands like MGM Resorts, American Express, Etsy, Nordstrom, and Adidas. He is also known as Mic King, the musical artist/rapper. And he's also a worldwide speaker at global events such as SXSW, MozCon, SMX, Digital Summit, and Inbound.  We discuss how Michael got into the SEO side of the business, how he built his own agency, how he reconciled getting a "day job" and still pursuing his musical career, and his latest album. __________ We Need To Be Doing That is a HEARTLENT Group Production https://www.weneedtobedoingthat.com
EP 66: Frank Verlizzo

EP 66: Frank Verlizzo

2022-10-2442:28

Frank Verlizzo is an American design artist best known for creating the posters for many prominent Broadway productions, including The Lion King. Frank is a native New Yorker, born in Manhattan and raised in the Bronx. He attended the High School of Art and Design and the Pratt Institute. It was at Pratt that he received his first big break in the theater industry, as his illustration teacher was David Edward Byrd, the man who designed the poster art for the original productions of the musicals Follies and Godspell. Frank worked at The Blaine Thompson Agency, at the time the largest advertising agency for Broadway shows. We discuss his career, his work and working primarily in Broadway and the theater/arts space, and his book. __________ We Need To Be Doing That is a HEARTLENT Group Production https://www.weneedtobedoingthat.com
EP 65: Jeff Burchett

EP 65: Jeff Burchett

2022-10-1044:06

* Intro music for this episode created by Jeff Burchett Jeff is an experienced creative and marketing leader with a passion for developing high performing teams that contribute meaningfully to the performance and culture of a company.  He has been with Custom Ink for nearly 5-years, and is currently Vice President of Marketing Creative We discuss his career and role at Custom Ink, and how the company and Jeff navigated COVID Jeff is also a lifelong musician and audio geek who runs The Cat Mansion, which offers professional mixing and mastering, producer services, custom music production and sound design for games, films, and commercials, and voice over services for a variety of media. __________     We Need To Be Doing That is a HEARTLENT Group Production  https://www.weneedtobedoingthat.com
EP 64: Vada Manager

EP 64: Vada Manager

2022-09-2036:54

Founder/CEO of Manager Global Holdings He’s been in the room in negotiations with Nike, has worked with 2 Arizona Governors and helped Nelson Mandela transition… he has a fascinating career that we dug into in this episode We met Vada at the Sports PR Summit earlier this year where he received a Lifetime Achievement Award — thanks Brian Berger + team - Growing up in East St. Louis, Illinois - College in Arizona State and served 2 AZ Governors - Went to Washington DC, helped Nelson Mandela transition - Recruited from Levi’s to Nike, where he worked with Michael Jordan, Mario Lemieux, LeBron James + how he was part of the growth - The strategic idea to send Michael Jordan to China - Working with Nelson Mandela in 3 different occasions - Operating with his mantra “Attitude of Gratitude” and how Vada’s childhood made him who he is today - Advice to the younger generation getting their career started __________   We Need To Be Doing That is a HEARTLENT Group Production https://www.weneedtobedoingthat.com
Jonah talks with Dr. Kimberly Wise White (Vice President, Regulatory & Scientific Affairs, American Chemistry Council) and Ashley Christopher (Founder and CEO of HBCU Week Foundation, Inc.) to discuss HBCU Week - HBCU Week Foundation's Upcoming events - Offering scholarships to students on the spot - HBCU Week's partnership with Disney - HBCU Ambassador and Winston Salem State University alum Stephen A. Smith - How other HBCU alumni spread the word - The importance of culture and opportunity at HBCU's - Exposing prospective students to STEM occupations Since its inception in 2017, more than 3,500 students have been admitted into HBCUs with HBCU Week scholarship awards exceeding $50 million. ABOUT HBCU WEEK FOUNDATION The mission of the HBCU Week Foundation is to encourage high-school aged youth to enroll into HBCUs, provide scholarship dollars for matriculation and sustain a pipeline for employment from undergraduate school to corporate America.  The most impactful event during HBCU Week is the HBCU College Fair.  HBCU Week Foundation, Inc. is a 501(c)(3) charitable organization. https://www.hbcuweek.org __________   We Need To Be Doing That is a HEARTLENT Group Production https://www.weneedtobedoingthat.com
EP 62: Joe Maglio

EP 62: Joe Maglio

2022-08-1038:01

Joe Maglio is CEO of creative and media agency McKinney, and we were fortunate to be his first podcast appearance! We discussed: - How we know Joe through youth soccer, shoutout Ted Lasso - Joe grew up in NJ, he works out of the NYC office, and he lives in CT… so we had to ask him, which state makes the best pizza? - What the “Italian Goodbye” means - Joe’s non-traditional career path leading up to Ogilvy, Publicis, Havas, and for the last 5-years as CEO of McKinney - McKinney’s mantra of Smarts and Hearts, what it means, and how we see things similarly with HEARTLENT Group’s Heart + Talent - How advertising talent at its core are misfits, had non-traditional paths like Joe, didn’t go to ad schools, and how Joe looks at talent - The cycle in advertising, and how often times getting that more senior role comes with managerial expectations that not everyone is great at and wants, and often times these creatives leave to do their own thing/freelance to get back to the start of doing the work - How agencies can be set up to make more nimble decisions - What Joe would tell someone starting out in our industry - Taking advantage of opportunities, and time with senior leadership when offered - How Joe has been managing through COVID and what changes will remain at McKinney https://www.linkedin.com/in/joemaglio/ https://mckinney.com/
EP 61: Geo Baker

EP 61: Geo Baker

2022-06-2933:44

Geo Baker is a former Guard for Rutgers basketball and huge advocate and early catalyst for NIL (Name Image Likeness) We discussed: - Rutgers growth and success while he was playing - How he became a face of NIL - What Geo tells high school students on how NIL can impact their college selection decision - An example of an NIL program Geo was part of - How NIL can help college sports - His relationship with Eric LeGrand - His advice to current college athletes on NIL - What he's up to now with Eric LeGrand and Knight Society - An example of an NIL program that stood out to him https://twitter.com/Geo_Baker_1 __________ We Need To Be Doing That is a HEARTLENT Group Production https://www.weneedtobedoingthat.com
EP 60: Quincy Amarikwa

EP 60: Quincy Amarikwa

2022-05-0729:44

Quincy Amarikwa is a 13-year Professional Soccer Player and current Free Agent (#SignQuincy), Founder of Black Players For Change (BPC), Co-Founder of Limb Care Foundation (LCF), CEO of Perfect Soccer, and Fund Manager at EvolveNFTs. When not on the soccer field, UC Davis Hall Of Fame member and MLS Cup Champion Amarikwa invests in furthering his philanthropic, educational, and entrepreneurial ventures, serving as a member of the Major League Soccer DE&I Committee. Not only is Quincy the 1st Pro Athlete in the Metaverse, but the US Soccer Federation Licensed Coach Amarikwa’s mission, is to use soccer as a vehicle to create over 1 Billion self-disciplined, self-sufficient, focused, goal-oriented individuals. Through his culture coaching and hosting the #AskASoccerPro Show, Amarikwa has created a new generation of soccerpreneurs. We discussed: 00:00 - 00:59 - Intro 01:00 - 03:50 - Quick summary of Quincy Amarikwa’s path to the pro leagues 03:51 - 07:02 - Why Quincy Amarikwa went with soccer as his profession 07:04 - 10:37 - Thoughts on the growth of soccer in the U.S. 10:38 - 15:52 - Can we consider athletes as artists? 15:53 - 20:42 - How the connection with fans has evolved over the years 20:43 - 23:01 - Your best introduction to the crypto/NFT world 23:02 - 28:38 - Black Players For Change and their activities and goals 28:39 - 29:45 - Outro http://quincyamarikwa.com/bio/ __________      We Need To Be Doing That is a HEARTLENT Group Production    https://www.weneedtobedoingthat.com
We’re joined by John Latella and Grady Toombs of Legacy Fantasy Sports to talk about their fantasy sports app, co-founded by former Detroit Lion Herman Moore and backed by former University of Oklahoma Head Football Coach Bob Stoops, as well as film producer and Cleveland Cavaliers co-owner Gary Gilbert. Legacy Fantasy Sports allows users to build rosters with current players alongside past players. “The sports world is emerging from two years of pandemic shutdowns, game postponements and a lockout that threatened the MLB season -- all impacting the ability of fans to play fantasy sports. We set out to change that. Our pandemic-proof, injury-proof, strike-proof and even retirement-proof game is here for fans to play whenever they want.” - John Latella We discussed: - How it all started - How it works since it doesn’t require live games to be played - Most prominent player from years past that users are selecting the most - How this differs intentionally from gambling, but what could be on the roadmap - How the connection to Herman Moore happened - Some of the challenges they faced when starting Legacy Fantasy Sports - With their Michigan connection, we discuss HBO’s Winning Time - Their thoughts on the Detroit Lions outlook - Future innovations for Legacy Fantasy Sports https://legacyfantasysports.com __________      We Need To Be Doing That is a HEARTLENT Group Production    https://www.weneedtobedoingthat.com
EP 58: Candace Cooper

EP 58: Candace Cooper

2022-03-3131:18

Candace Cooper graduated from the University of North Carolina where she was the first black female swimmer in the school’s history, and obtained her Masters from Wake Forest. She has worked for 3 professional teams, and has hosted multiple podcasts, several radio shows, and most recently the CIAA Tournament. She’s currently starting a new position at Under Armour. We discussed: - Her collegiate career at University of North Carolina, where she was the first black female swimmer at the school, and business school at Wake Forest - Swimming career starting at 8-years-old and how it was for her to often be the only black girl in the pool, and when she knew she could swim in college and beyond - Disparity in race on swimming - College athletics today versus when Candace was in school - Thoughts on NIL and how Candace’s career would have been different in school had NIL been a thing then with her being the first black female swimmer at UNC - Individual sports versus team sports, and mental health aspects - Hosting the CIAA Tournament - Thoughts on the collegiate conferences and how they have changed over the years - The Tobacco Road Rivalry for people who haven’t experienced it - Her current role at Under Armour as Lead Producer on Social Content https://twitter.com/CandaceDCooper __________    We Need To Be Doing That is a HEARTLENT Group Production   https://www.weneedtobedoingthat.com
EP 57: Amie Kiehn

EP 57: Amie Kiehn

2022-03-1151:07

Amie Kiehn spent the last 5-years as Assistant Director of Social Content & Strategy at Carolina Panthers. She is now Head of Community at Gondola. We discuss her transition out of a pro sports team and what went into that decision, and more. She is our first 2-time guest! - How Amie started her career with Ashton Kutcher, and how people thought she was Ashton’s cousin - The team she built at Panthers - Amie’s feelings on the opportunities women are getting in sports - Team Social and Digital department structures and what the investment and future needs to look like - Thoughts on the current women’s sports landscape - Managing during COVID and what went into Amie’s decision to leave the Panthers - What is Gondola and what Amie is doing at Gondola - Trends that Amie likes in the current digital/social landscape - How when you work for a sports team your identity becomes so tied to that team https://twitter.com/amiekiehn __________ We Need To Be Doing That is a HEARTLENT Group Production https://www.weneedtobedoingthat.com
Shiann Darkangelo is an American ice hockey player who currently plays with the Toronto Six of the Premier Hockey Federation. She has played at the international level with Team USA and won gold at the 2016 IIHF Women's World Championship with the team. We discussed: - Where women’s hockey is today, and how it has progressed - How hockey has been a part of her life - The options she had to play hockey after college and how Premier Hockey Federation has changed the landscape - Her experience playing in China - Playing in the Olympics - The progression of the sport, playing full-time vs supplementing your income - Premier Hockey Federation changing its name from National Women’s Hockey League - Shiann’s post-playing aspirations - Her favorite hockey movie - Her thoughts on the upcoming PHF Playoffs https://twitter.com/shidark27 __________ We Need To Be Doing That is a HEARTLENT Group Production https://www.weneedtobedoingthat.com
EP 55: Mike Camerlengo

EP 55: Mike Camerlengo

2022-03-0933:17

Mike Camerlengo is a writer and producer and creator of the popular digital series “60 Second Classics” which has over 30 million views across social platforms. He has written for, acted in or directed content for ESPN, NASCAR, Onion Sports, CollegeHumor, TopRank Boxing, MTV, Comedy Central, truTV, and more. We discussed: - What “60 Second Classics” is and how it started - How Mike picks the topics of the videos he does - The one video Mike has done that got the most views / was most popular - Mike’s deliberate choice of writing - How ridiculous sports scenes in movies are - How nostalgia content really plays well - Working freelance and navigating job to job and pricing things - Who has reacted to the videos he was most surprised by http://www.mikecamerlengo.com __________ We Need To Be Doing That is a HEARTLENT Group Production https://www.weneedtobedoingthat.com
EP 54: Katie Gardner

EP 54: Katie Gardner

2022-03-0719:19

Katie Gardner is Vice President - Business Strategy & Marketing for Premier Hockey Federation We discussed: - Social Media opening doors - Changing the name of the league from National Women’s Hockey League to Premier Hockey Federation and rebranding - Current PHF teams and future expansion - What someone can expect from PHF and attending a game - How Katie got into hockey - The current renaissance and growth of hockey - How social media contributes to fueling the growth of PHF - Upcoming 2022 Championship, Isobel Cup, this year on ESPN+ and ESPN2 - The work HEARTLENT Group has been doing with PHF https://www.premierhockeyfederation.com/ On Twitter and Instagram: @gardner_katie __________ We Need To Be Doing That is a HEARTLENT Group Production https://www.heartlent.com/
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