105 episodes

Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream."
The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers.
This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.

Inclusion and Marketing Sonia Thompson

    • Business
    • 4.9 • 58 Ratings

Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream."
The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers.
This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.

    104. How smart brands use an inclusive marketing consultant to spark growth

    104. How smart brands use an inclusive marketing consultant to spark growth

    Inclusive marketing is a fairly new discipline. As a result, inclusive marketing consultants and strategists are newer areas of expertise for talent.
    Whenever I introduce myself and explain that I'm an inclusive marketing consultant, coach, and strategist, I always find that I need to explain what that means. That includes sharing the ways I support clients for people to get it.
    An inclusive marketing consultant isn't like a copywriter, sales person, or even market researcher where people tend to understand right away more or less what you do.
    Thankfully, more brands are focusing on building inclusive brands that attract and retain a bigger and more diverse customer base. As such, I thought it would be helpful to understand how an inclusive marketing consultant can support you in your efforts. This is especially relevant if inclusive marketing isn't firmly rooted into the DNA of the way your brand operates.
    Get the Inclusion & Marketing Newsletter
    Book a call with Sonia

    • 26 min
    103: Why we fumble when talking to people different from us (and how to fix it) with Topsie VandenBosch

    103: Why we fumble when talking to people different from us (and how to fix it) with Topsie VandenBosch

    Have you ever encountered someone different from you, and then fumbled your way through interacting with them?
    I know I have, and I included a few of those stories in this episode. From my observations -- it seems like too often, we struggle to build authentic connections with people who are different from us, and I wanted to explore why that was.
    So I sat down with Topsie VandeBosch, a mindset and emotional intelligence consultant for business leaders, and a licensed psychotherapist.
    Topsie helped me understand why we behave in this way and gave some super practical tools for how to do better so we can authentically build relationships with people who are different from us -- which is becoming critically important as demographics change in our society.
    Get the Inclusion & Marketing Newsletter
    Topsie VandenBosch website
    Topsie VandenBosch LinkedIn

    • 33 min
    102. How (and why) to get better at talking to your customers with Andi Jarvis

    102. How (and why) to get better at talking to your customers with Andi Jarvis

    Customer intimacy is one of my five pillars of building an inclusive brand. The most effective way to build customer intimacy is through actually talking to your customers. But a lot of brands don't do this -- and get nervous of even the thought of doing so, especially when it comes to people from underrepresented and underserved communities.
    So in today's episode we're going to fix that. I sat down with the brilliant Andi Jarvis, the founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in the UK and Ireland. Andi also hosts the Strategy Sessions podcast.

    Get the Inclusion & Marketing Newsletter
    Strategy Sessions podcast
    Andi Jarvis on LinkedIn
    Andi Jarvis on Instagram

    • 37 min
    101. Multilingual SEO Strategies to reach more consumers with Sarah Moon

    101. Multilingual SEO Strategies to reach more consumers with Sarah Moon

    Search engines connect interested consumers with willing brands. That's why smart brands optimize focus on SEO to make it easy for these curious customers to find them.
    But too often, brands forget about customers who have the problem their brand solves when it comes to consumers who speak other languages -- even when they are equipped to serve customers who speak other languages.
    In this episode I sat down with Sarah Moon, an SEO marketing and business strategy consultant, to cover practical ways you can do multilingual SEO to so you can attract and convert consumers who are looking for what your brand offers.
    Get the Inclusion & Marketing Newsletter
    Get the episode transcript
    Sarah Moon

    • 39 min
    100. Research strategies big brands are using to to deliver better customer experiences with Santronya Smith

    100. Research strategies big brands are using to to deliver better customer experiences with Santronya Smith

    More brands are acknowledging the many ways consumers are different, and adjusting their marketing approach accordingly to ensure they make all the people they serve feel like they belong with them.
    In this episode, I sat down with Santronya Smith, Director of Enterprise Sales at Suzy, a market research company, where we chatted about strategies some of the brands she's worked with have used to do a better job of connecting with and serving consumers from underrepresented and underserved communities.
    Get the Inclusion & Marketing Newsletter
    Get the episode transcript
    Santronya Smith on LinkedIn
    Suzy

    • 36 min
    99. How this former CMO used inclusive marketing to rapidly grow eCommerce brands with Bryan Alston

    99. How this former CMO used inclusive marketing to rapidly grow eCommerce brands with Bryan Alston

    One of my goals this year is to bring you more stories of marketers who've been out in the trenches using inclusive marketing to grow their brands. For this episode, I sat down with Bryan Alston, former CMO of Greater Than, who's also worked on brands such as Magic Spoon and GoClove.com. We chatted a lot about inclusive marketing strategies he's used with these eCommerce companies that helped them achieve a greater degree of growth.

    Get the Inclusion & Marketing Newsletter
    Get the episode transcript
    Brand Castle Growth Partners - Bryan's new company

    • 34 min

Customer Reviews

4.9 out of 5
58 Ratings

58 Ratings

Amber-Tiana ,

This Is The Podcast I’ve Been Waiting For!

Sonia is doing what needs to be done! This podcast offers a truly thought-provoking examination of the importance of inclusion in marketing through a brilliant storytelling like flow.

Not only does Sonia share powerful statistics that really demonstrate the need for greater representation of marginalized groups in marketing - she also provides relevant examples from pop culture as well as her own intersectional experiences to illustrate how inclusion can be used to create better results for all of us and not just (but definitely including) your bottom line.

All in all, this is an absolute must-listen for those interested in learning about how we can make our marketing initiatives more inclusive and effective. 100/10 would recommend.

CPickCanes ,

Every leader needs to listen

We need more people applying the lessons Sonia and her guests share on this show.

TinasheChaponda ,

Empowering emerging leaders

I have struggled with my identity as an African immigrant while growing up in the American culture these past 20 years. Now that I'm in a leadership role in advertising, Sonia and her guests have helped me grow past my identity insecurities and biases through their stories. I've built an environment for our team where all ideas are welcome and improved how we help our clients connect with diverse communities.

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