The Story of a Brand

This episode is brought to you by Compass Rose Ventures and SARAL  - The Influencer OS for Brands.  In this illuminating episode of “The Story of a Brand,” Ramon Vela sits down with entrepreneur Afif Ghannoum to delve into his journey of founding and scaling businesses, with a keen focus on his ventures, BIOHM Health and Small Co Capital.  Through Afif’s experiences, we explore the multifaceted challenges of entrepreneurship, particularly around the crucial aspect of raising capital.  Here’s what you can expect from this deep dive: * Entrepreneurial Insight:  Afif shares his journey, shedding light on the hurdles and triumphs of building a business from the ground up. His story is a testament to the entrepreneurial spirit, showcasing resilience and strategic thinking. * Investor Relationships:  The conversation underscores the significance of building trust with investors. Afif emphasizes that beyond a compelling business idea, investors must believe in the entrepreneur themselves. This segment offers valuable advice on cultivating these critical relationships. * Leadership Transitions:  A pivotal moment in any company’s growth is recognizing when to initiate leadership changes. Afif discusses his decision to bring in new leadership at BIOHM to catalyze growth, offering insights into the process of finding the right people for specific roles and the importance of timing in leadership transitions. * Alternative Funding Options:  Delving into the realm of financing, Afif presents a compelling case for considering alternative funding methods, such as revenue-based funding. He outlines the advantages of these options over traditional venture capital, including no personal guarantees and minimized dilution. * Strategic Financing Decisions:  Entrepreneurs face a complex landscape of funding mechanisms. Afif advises carefully weighing the cost of capital, the implications of personal guarantees, and the agility in accessing funds. He also highlights the importance of aligning interests with funding partners and navigating the intricacies of different funding avenues. * Pitfalls and Opportunities:  The discussion critically examines the challenges of working with funding brokers, the risks associated with speculative ventures, and the strategic management of capital. Afif’s insights into prudent capital management are invaluable for entrepreneurs leveraging opportunities effectively. * The Value of Relationships and Advice:  Beyond funding, Afif talks about the significance of building robust business relationships and the role of strategic advice during the funding process. He also touches upon the importance of due diligence and the unique challenges entrepreneurs face in the Consumer Packaged Goods (CPG) sector. Whether you’re an aspiring entrepreneur, a seasoned business owner, or intrigued by the intricacies of building and funding a business, this episode offers a wealth of knowledge, experiences, and strategies from Afif Ghannoum’s entrepreneurial adventure.  Join us as we uncover the lessons, challenges, and successes that define the entrepreneurial spirit. For more on Small Co Capital, visit: https://smallcocapital.com/ If you enjoyed this episode, please leave us a rating and review and give us a follow on Apple Podcast.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.   SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link.

This episode is brought to you by Compass Rose Ventures and SARAL  - The Influencer OS for Brands.  In this inspiring episode, Ramon Vela explores the entrepreneurial journey of Jeremy Kopeck, Co-Founder and CEO of NOA Home. Kopeck shares his story of growing a $50,000 investment into a remarkable $23 million revenue over four years.  It’s a tale that underscores the essence of entrepreneurship, including the critical importance of trust, risk-taking, and the undeniable power of human connections.  Join us as we explore the highs and lows of building a brand that’s as much about family values as it is about offering quality, artisanal products to the market. Main Themes: * The Foundation of Trust and Integrity: Learn how a partnership based on shared vision and integrity was pivotal during a typhoon-induced crisis, setting a precedent for the company’s ethos. * Personal Commitment and Brand Ethos: Discover the significance behind the name NOA Home and how it reflects the company’s dedication to comfort, quality, and family. * Overcoming Challenges through Resilience: Jeremy discusses facing and overcoming challenges, including supply chain disruptions and the pandemic, focusing on resilience and maintaining core values. * The Art of Bootstrapping: A Deep Dive into How NOA Home Achieved Significant Growth without External Investors, highlighting the effectiveness of financial management and market understanding. * A Customer-Centric Approach: This paper provides insights into the importance of direct feedback and exceptional customer service and their role in refining NOA Home’s offerings. * Future Plans and Expansion: Exciting details on expanding the product line with American-made items and growing the ambassador program to reinforce the brand’s commitment to quality and community. * A Message to Aspiring Entrepreneurs: Jeremy shares words of encouragement for future entrepreneurs, emphasizing perseverance, a customer-centric approach, and the importance of holding onto one’s values. About NOA Home:  NOA Home has emerged as a leading name in the B2C industry, known for its artisanal products, storytelling approach to customer engagement, and unwavering commitment to quality and community.  From overcoming natural disasters to navigating the complexities of market dynamics, NOA Home’s journey is a testament to what can be achieved with hard work, dedication, and an unrelenting focus on what truly matters. Whether you’re an aspiring entrepreneur, a seasoned business owner, or simply someone who appreciates a success story, this episode offers valuable insights into the realities of starting and scaling a business today. Tune in to learn, be inspired, and find the spark you need to start your journey of resilience and success. For more on NOA Home, visit: https://www.noahome.com/us/ If you enjoyed this episode, please leave us a rating and review and give us a follow on Apple Podcast.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. 

This episode is brought to you by Compass Rose Ventures and SARAL  - The Influencer OS for Brands.  Welcome to another enlightening episode in which Ramon Vela dives deep into the journey of Mike Mahar, a visionary entrepreneur and partner at Digital Stronghold.  The Digital Stronghold is a multi-brand platform supporting leading digitally native men’s apparel, accessories, and grooming brands in accelerating their growth. Mike shares his fascinating career trajectory, valuable insights from his tenure with Taylor Stitch, and current endeavors shaping the future of men’s interest brands.  Below are the key highlights of our conversation: * Gratitude and Reflecting on a Mentor’s Impact Mike reflects on the impact of a high school teacher who influenced his passion for business and entrepreneurship. * Taylor Stitch Update Post-Pandemic Update on Taylor Stitch post-pandemic, focusing on product development, customer needs, and business strategies. * Introduction to Digital Stronghold Introduction to Digital Stronghold, a holding company for men’s interest brands, and its vision to acquire profitable brands. * Consumer-Centric Approach of Digital Stronghold Discuss how Digital Stronghold aims to enhance the consumer experience by supporting founders and improving operational efficiency. * Evaluating Apparel Brands for Investment Learn about the key criteria Digital Stronghold uses to evaluate apparel brands for investment, including financial benchmarks and customer retention rates. * Embracing Niche Brands Discover the value Digital Stronghold places on niche brands that focus on building a dedicated customer base, like the success story of Boston Scally in their portfolio. * Supporting Acquired Brands Explore the comprehensive support Digital Stronghold provides to acquired brands post-deal, covering areas such as finance, digital optimization, marketing, and logistics. * Inclusivity in Brand Acquisition Understand Digital Stronghold’s openness to brands with diverse product lines, including gender-neutral options, and how they assess brands for investment opportunities. * Navigating Challenges in Brand Acquisition Delve into the challenges Digital Stronghold faces in finding and acquiring brands, including the impact of market dynamics and the importance of knowing your customer for successful paid media strategies. Call-to-Action: Mike encourages interested brand founders in the men’s interest space to connect for potential investment opportunities. For more on Digital Stronghold, visit: https://thedigitalstronghold.com/ Remember to subscribe and follow The Story of a Brand Show on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond!  If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link. SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. 

This episode is brought to you by Compass Rose Ventures and SARAL  - The Influencer OS for Brands.  In this inspiring episode, Ramon Vela dives into the fascinating world of entrepreneurship with a unique twist – mushrooms.  His guests, Co-Founders Stephanie Moyal and Jake Mellman, are the innovative minds behind Troop, a company reshaping how we view and consume mushrooms.  Their story is not just about mushrooms; it’s a tale of resilience, innovation, and the power of a robust support system. Main Themes: * The Birth of Troop During Challenging Times: Discover how Stephanie and Jake embarked on their entrepreneurial journey amidst the COVID-19 lockdown, transforming their mushroom passion into a thriving business. * Gratitude and Support: The founders emphasize the crucial roles of gratitude, family support, and self-belief in navigating the ups and downs of starting a new venture. They share anecdotes highlighting how these elements were instrumental in their success. * Demystifying Mushrooms: Stephanie and Jake discuss their mission to make mushrooms more appealing and accessible through innovative products like gummies. They delve into the challenges and rewards of educating the public about mushrooms' health benefits and potential, aiming to destigmatize this versatile ingredient. * Sustainability and Quality: Learn about Troop’s commitment to sustainability, from choosing eco-friendly packaging to sourcing premium mushrooms. The founders detail the meticulous research and development process that goes into creating their unique mushroom gummies, including custom molds that embody the essence of their brand. * Education and Networking: The importance of continuous learning, networking, and strategic planning for budding entrepreneurs. Stephanie and Jake share valuable insights into how they navigated the complexities of product development and market introduction with no prior experience in the mushroom industry. * Health Benefits and Applications: The conversation also covers mushrooms' potential health benefits, from digestive support to mental health and immune system enhancement. The founders discuss their approach to product development, focusing on vegan-friendly, potent extracts made through a triple extraction method. * Looking Forward: As Troop grows, Stephanie and Jake reflect on their journey and plans. They highlight the importance of quality, consumer education, and expanding their product line to include offerings with immune-boosting and stress-reducing properties. Closing Thoughts: Stephanie and Jake’s journey with Troop is a testament to the power of innovation, dedication, and the impact of reimagining traditional ingredients for modern consumers. This episode is a must-listen for anyone interested in entrepreneurship, health, and wellness or looking for inspiration. Remember to check out Troop’s mushroom gummies and other products by visiting Trytroop.com and learning more about how they’re changing the health and wellness industry game. For more on Troop, visit: https://trytroop.com/ For our listeners, a 20% discount for Troop, use promo code: Ramon20 Remember to subscribe and follow The Story of a Brand Show on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond!  If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.   SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. 

This episode is brought to you by Compass Rose Ventures and SARAL  - The Influencer OS for Brands. Welcome to today’s episode, in which Rose Hamilton, Founder of Compass Rose Ventures, discusses the fascinating journey of Franne Golde, Founder and CEO of Franne Golde and a former songwriter who danced her way into the fashion industry and established a thriving specialty retail brand.  Franne Golde is a women's apparel brand that created the "Magic" Pants and other figure-flattering basics for the office or wherever life takes you. She is a former songwriter who turned her love for fashion into a thriving business.  In this interview, we explored: - How her roots in music influenced her entrepreneurial path - The accidental start of her fashion journey with a school boutique fundraiser and how it blossomed into a full-fledged clothing line. - Discovering a unique fabric led to creating a game-changing pair of pants. - Overcoming manufacturing hurdles with the help of personal connections. - Franne’s belief in commitment and how the universe conspires to assist dedicated people. - Her strategy in using online marketing, personal outreach, and referrals over traditional advertising. - A serendipitous endorsement from Oprah Winfrey’s stylist, propelling her “magic pants” into the limelight. - Addressing the challenges of balancing marketing expenses and adapting to market changes. - The importance of in-person interactions and maintaining a personal touch within a converted recording studio space. - And so much more... For entrepreneurs and dreamers alike, Franne’s journey offers inspiration and practical insights into navigating the business world and successfully shifting from one career to another. Additional Information: For listeners who want to experience the comfort and style of Franne’s “magic pants” for themselves or to connect with her brand, visit: https://www.frannegolde.com/ Listens get 20% off their next full-priced order. Use promo code STORY. Remember to subscribe and follow The Story of a Brand Show on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond!  If you enjoyed this episode, please leave us a review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ The Story of a Brand and Compass Rose offer “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.   SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. 

This episode is brought to you by Compass Rose Ventures and SARAL  - The Influencer OS for Brands.  In this enlightening episode, Ramon Vela takes a deep dive into the world of food and beverage with Aishwarya Iyer, Founder, CEO, and visionary behind Brightland.  Join us as we uncover the passion, challenges, and innovative strategies behind building a brand that’s as much about quality and sustainability as it is about its products. Brightland makes artfully crafted ingredients to help pour on a little bit of the good life. Best known for our iconic olive oils, we source all our products directly from small, family farms in California and Hawaii. Key Highlights: Entrepreneurial Well-being: Aishwarya discusses the role of gratitude and meditation in managing the stress of entrepreneurship, offering listeners a glimpse into the daily practices that keep her grounded. The Genesis of Brightland: Learn about Aishwarya’s journey to starting Brightland, inspired by the health benefits of olive oil and a commitment to transparency, quality, and sustainability. Navigating Entrepreneurial Challenges: From handling disappointment and uncertainty to the significance of self-compassion, Aishwarya shares her hurdles and how she’s overcome them. Behind the Scenes of Product Creation: Get an insider look at Brightland’s meticulous approach to creating its products, which involves prioritizing quality over cost, working closely with family-owned farms, and adopting a unique vinegar production method. The Art of Olive Oil: Explore the parallels between olive oil and wine. Aishwarya provides expert advice on storing, tasting, and even incorporating olive oil into your coffee for an extra health boost. Brightland’s Products: Delve into the world of Brightland’s oils, vinegar, and honey, learning about the importance of quality sourcing, innovative blends, and the brand’s plans for retail expansion and education on olive oil’s health benefits. Conclusion: Aishwarya Iyer’s journey with Brightland is a testament to what passion, resilience, and a focus on quality can achieve in the entrepreneurial world.  Whether you’re a food enthusiast, an aspiring entrepreneur, or someone curious about incorporating healthier options into your lifestyle, this conversation offers valuable insights and inspiration.  Tune in to discover the heart and soul behind Brightland and find a new appreciation for the humble olive oil in your kitchen. For more on Brightland, visit: ​​https://brightland.co/ Remember to subscribe and follow The Story of a Brand Show on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond!  If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.   SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. 

This episode is brought to you by Compass Rose Ventures and SARAL  - The Influencer OS for Brands.    In this episode of “The Story of a Brand,” Ramon Vela delves into the compelling story of Jing Gao, Founder, CEO, and visionary behind the modern Chinese food brand Fly by Jing.  From the brand’s humble beginnings to its place on the shelves of major retailers, Gao’s journey is a narrative of personal and professional evolution, marked by leadership, innovation, and a deep commitment to authenticity. Join us as we explore: Personal Growth and Leadership Jing shares insights on personal growth, self-acceptance, and the evolving role of a CEO in empowering and supporting the team, emphasizing the importance of inner fulfillment and team alignment. Managing Team Dynamics The discussion focuses on the challenges of managing a growing team. It explores the shift in dynamics and structures as a company expands and highlights the importance of adaptability and cultural alignment. Employee Growth and Company Culture The conversation delves into the significance of supporting employee self-actualization and holistic growth, emphasizing the role of a company in fostering individual development and creating a positive, inclusive culture. Unveiling the Purpose Statement Discover the purpose behind the brand’s creation and how it evolved over the years, focusing on evolving culture through taste and expanding consciousness. Inspiration and Inception of the Company Explore the founder’s journey from China to the US, identifying gaps in the natural food market and misconceptions surrounding Chinese cuisine, which led to the company's launch. Validation and Growth Learn how a successful Kickstarter campaign validated the demand for the brand’s products, leading to scaling up operations and a significant shift in the ethnic food landscape. Measuring Success and Impact Understand the metrics and markers of success for the brand, including reshaping the grocery store's ethnic aisle, inspiring other founders, and gaining recognition from retailers and investors. Future Vision and Expansion Explore the brand’s aspirations to become a household name and a ubiquitous condiment, aiming to evolve culture through taste further and broaden its reach beyond Asian cuisine. Exploring Culinary Diversity and Flavor Sensations Delve into the importance of diverse flavors and culinary experiences, highlighting the role of sauces in enhancing plant-based meals and exploring the uniqueness of different ethnic cuisines. Product Introduction and Recommendations Introducing the brand’s flagship products and offering recommendations for first-time customers, emphasizing flavor balance, versatility, and the sensory experience the products provide. Join us as Jing Gao shares her inspirational journey with Fly by Jing, offering valuable lessons on leadership, innovation, and the power of staying true to one’s mission.  Whether you’re an aspiring entrepreneur, a food enthusiast, or someone interested in personal and professional development dynamics, this episode promises to be an enlightening exploration of what it takes to build a brand that transcends boundaries and challenges conventions. For more on Fly By Jing, visit: https://flybyjing.com/ Remember to subscribe and follow The Story of a Brand Show on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond!  If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.   SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. 

This episode is brought to you by Compass Rose Ventures and SARAL  - The Influencer OS for Brands.  In this captivating episode of “The Story of a Brand,” Ramon Vela interviews Nate Taylor, CEO and Founder of Keyspan, about the transformative potential of personalized healthcare.  It’s an episode packed with insights, ideas, and inspiration for anyone looking to navigate the changing landscapes of health and wellness in the 21st century. Join us as we explore: * Discover Nate’s personal health journey, which led him to question traditional healthcare practices. He now focuses on prevention and addressing underlying health issues rather than relying on quick fixes or medications. * Learn about Keyspan’s mission to provide personalized health coaching, lifestyle changes, and AI-powered solutions to help individuals optimize their health span, focusing on prevention and behavior change. * Delve into the concept of health span versus life span, emphasizing the importance of maximizing the quality of life by focusing on health and well-being rather than just increasing the number of years lived. * Nate Taylor discusses the historical exclusion of women in medical studies and the importance of considering female biology in healthcare. He also highlights Keyspan’s approach to testing additional biomarkers for women. * Nate Taylor shares his perspective on medications like Ozempic and emphasizes the importance of addressing underlying behavioral reasons for health issues instead of relying on temporary fixes. He also explores the significance of behavior change, diet, and exercise in long-lasting health outcomes. * The discussion shifts towards the concept of Medicine 3.0 and the role of Keyspan in preventive healthcare. They delve into the partnership between Keyspan and healthcare providers in managing wellness and preventing health issues. * Nate Taylor shares his personal journey with Keyspan, from signing up for the program to undergoing blood tests and the subsequent steps in the process. Nate provides insights into the user experience and expectations of engaging with Keyspan’s platform. * The importance of community support in health and wellness is highlighted, emphasizing the role of Keyspan’s community in fostering connections among members. He explores the benefits of sharing experiences, struggles, and victories within a supportive community. * Nate Taylor encourages listeners to explore Keyspan's offerings and take proactive steps toward their health and well-being. He emphasizes the significance of utilizing data, personalized advice, and community support for holistic health management. Join us on this enlightening journey with Nate Taylor as we explore the intersection of career innovation, AI’s role in our professional lives, and the transformative power of proactive healthcare. For more on Keyspan, visit: https://getkeyspan.com/ Remember to subscribe and follow The Story of a Brand Show on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond!  If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.   SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. 

This episode is brought to you by Compass Rose and SARAL  - The Influencer OS for Brands.  In this episode, Ramon Vela dives into the burgeoning e-commerce strategy of “try before you buy” with Benjamin Davis, Founder, and CEO of TryNow. TryNow reshapes online shopping and drives brand loyalty and sales.  We unpack the significance of this approach, its impact on consumer confidence, and how it’s becoming an antidote to the challenges posed by inflation and changing consumer behaviors.  Join us as we explore: * We start with Benjamin Davis, the founder and CEO of Try Now, sharing his gratitude towards an investor, Ryan, who saw potential in the idea and its execution. It tells how visionary support can bring transformative business models to life. * Delving into the evolving consumer expectation to “try before you buy,” a shift from traditional online shopping habits. We discuss how this trend fosters a new level of trust and confidence among online shoppers, particularly in an era of price sensitivity and the pursuit of value. * Discover how offering trials before purchase can significantly uplift brand conversion rates. By targeting hesitant shoppers and increasing consumer confidence, brands can drive incremental sales without immediately resorting to discounts. * From a wine company that lets customers sample at home to a boot company thriving on a direct-to-consumer model, we highlight varied examples of how this strategy is successfully implemented across different sectors. * Learn how the “try before you buy” approach is helping businesses cope with inflationary pressures by focusing on customer-centricity, maintaining product quality, and efficiently managing return rates. * For companies, especially those on Shopify, integrating this model into their returns flow can lead to operational efficiency. We discuss the importance of this integration and how it benefits retailers and consumers. * We explore how this trend is particularly impactful in the apparel industry, where fit and personal preference play significant roles in purchase decisions. TryNow facilitates trial experiences, proving that adopting such strategies can improve the retail experience and profitability. Tune in to this conversation to understand how this innovative approach revolutionizes our online shopping experiences. For more on TryNow, visit: https://www.trynow.com/ Remember to subscribe and follow The Story of a Brand Show on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond!  If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.   SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. 

This episode is brought to you by Compass Rose Ventures and SARAL  - The Influencer OS for Brands.  Join Ramon Vela for this special episode featuring Walter Faulstroh, CEO and Co-Founder of HUM Nutrition.  HUM’s mission is to help everyone look and feel their absolute best. Combining the exact, pure, and potent nutrients for visible, life-changing results, each unique formula starts with beauty from within. Each formula is made with clinically proven non-GMO, gluten-free, and sustainably sourced ingredients for great results. Key Points Discussed: * We discuss the powerful message from Walter Faulstroh, CEO of HUM Nutrition, about the intersection of gratitude, personal health challenges, and innovative wellness solutions. * Hum Nutrition's core focus is enhancing overall well-being by addressing key areas such as skin, digestive, mental health, and well-being for women’s health. * The company offers personalized services like online consultations and quizzes tailored to individual health needs. * Faulstroh sheds light on the often-overlooked psychological effects of acne, exacerbated during the pandemic. * Emphasis on using clean ingredients in products and sustainable practices in packaging to promote consumer and environmental health. * Discuss how HUM Nutrition navigated supply chain disruptions and factory shutdowns by being agile and collaborative. * The platform’s tailored approach to product selection helps those with specific health conditions or those managing medication interactions. * A commitment to affordable pricing, proper ingredient use for glucose management, and ensuring product quality through extensive testing and verification. * Walter Faulstroh’s guarantee on the efficacy and safety of HUM Nutrition’s products. * Faulstroh advocates for managing stress through kindness to oneself and the importance of maintaining overall health. Call to Action: Visit the HUM Nutrition website for additional resources, take a health quiz, and have the opportunity to consult a nutrition expert. For more on HUM Nutrition, visit: https://www.humnutrition.com/ Remember to subscribe and follow The Story of a Brand Show on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond!  If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.   SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. 

This episode is brought to you by Compass Rose Ventures and SARAL  - The Influencer OS for Brands. In this episode, our host, Rose Hamilton, Founder of Compass Rose, interviews Kathryn Bricken, CEO and Founder of Doughlicious - The London Dough Co.  Doughlicious - The London Dough Co. is an award-winning dough company that uses all-natural ingredients, is gluten-free and offers many dairy-free, vegetarian, and vegan options. All our products are produced in the UK using the finest ingredients, including free-range eggs, organic cane, and coconut sugars, and no artificial additives or preservatives. Below are the key takeaways from our conversation: * Her personal story and how her pregnancy momentarily paused her culinary endeavors and how she reignited her passion for baking. * How Doughlicous blossomed into a full-fledged business. * Growing from a home kitchen operation to requiring a larger manufacturing space, and how they diversified their product line with innovative offerings like cookie dough and gelato bites. *  Kathryn’s strategic pivot from direct-to-consumer sales to focusing on retail distribution catapulted the brand toward international fame. * How she addresses the challenges and opportunities of marketing with social media and influencers in today’s digital landscape. * You’ll also hear about the importance of personal involvement and authenticity in representing a brand. * And why we should celebrate the notion that it’s never too late to pursue your dreams, * And so much more!!! Join Rose Hamilton for this inspiring conversation with Kathryn Bricken, which is a testament to the power of following your dreams and the sweet taste of success that comes with dedication and hard work.  Don’t miss this opportunity to learn from a visionary who turned her passion for dessert into a thriving business.   For more on Doughlicious - The London Dough Co., visit: https://doughlicious.co.uk/ Remember to subscribe and follow The Story of a Brand Show on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond!  If you enjoyed this episode, please leave us a review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ The Story of a Brand and Compass Rose offer “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.   SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. 

This episode is brought to you by Compass Rose and SARAL  - The Influencer OS for Brands.  Today, we have a special episode featuring Uri Minkoff, the co-founder of BodyHealth, who shares his entrepreneurial journey and insights into the health and nutrition sector. With a focus on quality and purity of ingredients, BodyHealth products are crafted to help you achieve and maintain optimum health and vitality. Specifically, the BodyHealth objective is to educate others on improving and maintaining their bodies' condition and provide them with the products needed to do that. Touted by world-class performance athletes and patients in some of the most desperate conditions, Dr. Minkoff's formulations continue to spread for one simple reason: They Work. Key Points Discussed: * His decision to pursue entrepreneurship over further education  * Uri discusses the significant impact his father had on his career path * The conversation highlights how parental support can be instrumental in recognizing and nurturing  children’s talents * Minkoff stresses the importance of passion and authenticity in achieving success * He underscores the need for entrepreneurs to understand finance to make informed decisions that align with their passions * Uri’s strategies for maintaining a connection with the business’s original vision * He delves into the importance of product offering, timing, customer base, and a strong value proposition * How Minkoff led BodyHealth to expand its reach beyond its initial offerings * The refocus on health and nutrition during the COVID-19 pandemic and the growth of the product line * The commitment to “life-changing nutrition” and creating products tailored to specific patient needs * The strategy behind producing content that educates and products that address particular health concerns * Minkoff emphasizes the importance of building a community and the value of peer-to-peer connections * He advocates for sharing personal health experiences and the impact it can have on others * The push for personalized diets and exercise routines * Finding health experts or programs that resonate on an individual level * Uri teases potential changes in the market due to new drug developments affecting the snack food industry * The expected move towards healthier brands and what that could mean for entrepreneurs in the health sector We hope Uri’s story motivates you to pursue your passions with authenticity and a clear vision. For more on BodyHealth, visit: https://bodyhealth.com/ Remember to subscribe and follow The Story of a Brand Show on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond!  If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.   SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. 

This episode is brought to you by Compass Rose and SARAL  - The Influencer OS for Brands. In this episode, Ramon Vela delves into the fascinating world of entrepreneurship and business revitalization with Cara Barde, the CEO and Owner of Crow Canyon Home.  Join us as we unpack Cara’s inspiring journey and explore the strategies that transformed a struggling company into a thriving enterprise. Crow Canyon Home offers the largest selection of enamelware items, colors, and patterns in the U.S. – timeless good looks and enduring quality, which are true classics for collectors and homemakers alike. Key Points Discussed: * Cara Barde’s background and the pivotal role her father played in shaping her business acumen. * How Cara transitioned from the dotcom industry to purchasing an existing business, recognizing the potential in acquiring a company from retiring owners. * The critical importance of seller financing and conducting a comprehensive due diligence process before making an acquisition. * Cara’s love for the creative aspects of the housewares industry and her vision for merging two businesses into one. * Strategies Cara employed to modernize the business image, upgrade technology, and improve operations. * Insights into Cara’s approach to due diligence and negotiation, with a focus on financial analysis, customer diversity, and the value of strong partner relationships. * How Cara tapped into the revitalization of enamelware, securing significant orders from major retailers and collaborating with iconic brands. * A glimpse into Crow Canyon Home’s success as a remote company, including an executive living van life in Mexico. * The strong brand and product range of Crow Canyon Home, and a sneak peek at upcoming product launches and sales strategies. * How she shifted marketing tactics from traditional wholesale and trade shows to modern approaches like social media and influencer partnerships. * Leveraging user-generated content to appeal to different demographics, from Gen X to millennials. * Cara Barde reiterates the enduring charm of enamelware, its sustainable aspects, and the balance of staying on-trend while offering timeless styles. * Crow Canyon Home’s products, such as its non-breakable dinnerware and tumblers, are practical and durable, encouraging repeat purchases. * How enamelware stands the test of time against other materials like glass and porcelain, maintaining its relevance in today’s market. And more…  Don’t miss this episode, filled with invaluable lessons for aspiring entrepreneurs and seasoned business owners alike.  Cara Barde’s journey is not just about the resurgence of a product line but also a testament to the power of strategic thinking, creative marketing, and the relentless pursuit of growth and innovation. For more on Crow Canyon Home, visit: https://crowcanyonhome.com/ Remember to subscribe and follow The Story of a Brand Show on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond!  If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ The Story of a Brand and Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.   SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. 

This episode is brought to you by Compass Rose  and SARAL  - The Influencer OS for Brands In this episode, Ramon Vela interviews Brad Charron, CEO of ALOHA.  ALOHA is an employee-owned and operated company committed to making the healthiest, best-tasting plant-based protein products on the planet.  ALOHA’s product portfolio includes protein bars, drinks, and powders that taste as good as they are for you, proving that you don’t have to sacrifice taste for nutrition.  USDA Organic, Non-GMO Project Verified, Soy-Free, Dairy-Free, Stevia & Sugar Alcohol-Free; all ALOHA products are sustainably sourced and thoughtfully packaged with deep respect for people and the environment. Below are the key takeaways from our conversation: * Brad shares his journey to joining ALOHA and the importance of gratitude in his leadership style.  * Discover how Brad turned struggling companies into success stories by concentrating on their core competencies. * Learn how Hawaiian culture inspires Brad’s business ethos, focusing on humility and community involvement. * Get inspired by ALOHA’s dedication to giving back and Brad’s personal commitment to nonprofit work. * Brad discusses ALOHA’s efforts to ensure its business is sustainable and accountable, with an array of certifications, such as B Corp, USDA Organic, Non-GMO Project Verified, Soy-Free, Dairy-Free, Stevia & Sugar Alcohol-Free, backing its claims. * Hear about how ALOHA aligns its products with consumer needs, emphasizing the importance of organic, made-in-the-USA, and climate-neutral products, all while delivering nutritional value. * Explore ALOHA’s straightforward strategy to convey the true value of their health and wellness products to consumers. Join Ramon Vela for this inspiring conversation where we dive deep with Brad Sharon, the CEO of Aloha, a brand that’s not just making waves with its health-focused products but also setting a benchmark for sustainability and corporate responsibility.  Don’t forget to visit aloha.com to explore their range of healthy, sustainable products and learn more about their commitment to positive change. For more on ALOHA, visit: https://aloha.com/ Remember to follow The Story of a Brand Show for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ The Story of a Brand and Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.   SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. 

This episode is brought to you by Compass Rose  and SARAL  - The Influencer OS for Brands In this episode, Ramon Vela interviews Ayeshah Abuelhiga, Founder & CEO of Mason Dixie Foods. Mason Dixie was created to provide fresh, fast, and affordable Southern comfort food to the masses.  Their original solution was perfecting the biscuit – making them with hormone-free dairy, real butter, and no preservatives. Through grassroots support, smart growth and investment, and growing demand, you can now find them nationwide. Below are the key takeaways from our conversation: * Ayeshah shares the genesis of Mason Dixie Foods and how a successful Kickstarter campaign for biscuits tapped into people's emotional connection with food and created a groundswell of demand. * The role of a mentor in Ayeshah’s journey, who saw her potential and helped to pave the way for her success. * Ayeshah opens up about the challenges of her upbringing and how they shaped her drive and approach to business. * Learn how Ayeshah leveraged community support and social media to amplify her business’s reach and create a loyal customer base. * Ayeshah discusses the challenges of resource scarcity, the importance of being flexible, and the perseverance required to scale a business and secure partnerships with major retailers. * She highlights how Mason Dixie Foods isn’t just a business but a positive force in the community, creating partnerships that extend its reach and ethos. * How Ayeshah’s approach goes beyond selling food; it’s about crafting an experience that resonates with the soul. Join Ramon Vela for this inspiring conversation with Ayeshah Abuelhiga, where we learn that the right mix of passion, resilience, and community support can lead to delicious success.  Don’t forget to check out Mason Dixie Foods and experience the comfort of their clean-label food firsthand! For more on Mason Dixie Foods, visit: https://masondixiefoods.com/ Remember to follow The Story of a Brand Show for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ The Story of a Brand and Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.   SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link.

This episode is brought to you by Compass Rose and SARAL  - The Influencer OS for Brands In this episode, we interview Andy Hunter, Founder and CEO of BookShop.org. Bookshop is an online bookstore that aims to financially support local, independent bookstores. Bookshop is also a BCorp - a corporation dedicated to the public good. By design, they give away over 80% of their profit margin to stores and affiliates of stores: publications, authors, and others who make up the thriving, inspirational culture around books! Below are the key takeaways from our conversation: * Andy’s passion for helping local bookstores thrive in the digital age through Bookshop.org. * He discussed how he struggled to secure investment and the need for champions like Morgan Entrekin who believe in an entrepreneur’s vision and abilities. * The importance of merging different disciplines and skills to create unique and impactful work in the business world. * A discussion on how artificial intelligence might reshape the job market and the ever-growing importance of critical thinking skills. * The struggle for small businesses to survive in the shadow of giants like Amazon and the detrimental effects of anti-competitive practices. * Overcoming the challenges of limited budgets and the ever-changing social media landscape to reach customers effectively. * How Bookshop.org’s model of connecting customers to local bookstores and handling logistics has led to profitability that supports the community. * The platform’s expansion through organic growth, media attention, and the power of storytelling. * The call for conscious consumerism that prioritizes community and local businesses. * Supporting local businesses as an act of community-building and resistance against market monopolies is important. * Encouragement for listeners to choose platforms that align with their values, like Bookshop.org. Call to Action: * Visit Bookshop.org to support your local bookstore. * Share the episode with friends and family to spread awareness about the importance of local bookstores. * Join the conversation on social media using #SupportLocalBookstores. Join Ramon Vela and Andy Hunter as we break down the inside story of Tonal on The Story of a Brand. For more on BookShop.org, visit: https://bookshop.org/ Remember to follow the show for more conversations with leaders shaping the future of business and wellness. * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ Compass Rose works with founders and executive teams to help identify issues and opportunities and work with you to operationalize the brand so you can grow and scale profitably, raise funds, innovate, and more. Visit for more information.  SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. 

This episode is brought to you by Compass Rose Ventures  and SARAL  - The Influencer OS for Brands In this episode, Ramon Vela interviews Ian Yung, Senior VP of Revenue at Tonal. We take you on a journey through Ian’s career shift from the automotive industry to the cutting edge of fitness technology.  Below are the key takeaways from our conversation: * His transition from a traditional industry to a fast-paced tech environment and the lessons learned along the way. * How understanding your customer’s needs is pivotal in creating meaningful connections and successful business strategies. * Tonal’s digital weight training system and how Ian likens it to Apple’s ecosystem * How Tonal uses data to tailor resistance and provide a personalized workout experience. * Why resistance training is the cornerstone for long-term health management. * How Tonal is revolutionizing this space with data-driven insights. * How investing in one’s physical health early to reap benefits in later years. * How Tonal caters to performance-oriented individuals through its suite of features like data analytics, community support, scientific coaching, and personalized resistance training * And so much more! Join Ramon Vela and Ian Yung as we break down the inside story of Tonal on The Story of a Brand. For more on Tonal, visit: https://www.tonal.com/ Remember to follow the show for more conversations with leaders shaping the future of business and wellness. * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ Compass Rose works with founders and executive teams to help identify issues and opportunities and work with you to operationalize the brand so you can grow and scale profitably, raise funds, innovate, and more. Visit for more information.  SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link.

This episode is brought to you by Compass Rose Ventures  and SARAL  - The Influencer OS for Brands Today, host Ramon Vela interviews Rob Fried, CEO of ChromaDex and maker of Tru Niagen®.  ChromaDex is the global authority on nicotinamide adenine dinucleotide (NAD+), focusing on the science of healthy aging.  The ChromaDex team, including world-renowned scientists, works with independent investigators from esteemed universities and research institutions around the globe to uncover the full potential of NAD+. A vital coenzyme found in every cell of the human body, NAD+ declines with age and exposure to other everyday stressors, making NAD+ a contributor to age-related changes in health and vitality.  ChromaDex is the innovator behind Tru Niagen®, its growing suite of clinically proven, top-selling NAD+ boosting supplements helping people transform the way they age worldwide.  Setting the benchmark as the gold standard in scientific rigor, quality, and transparency, Tru Niagen features patented nicotinamide riboside (NR), the most efficient and superior quality NAD+ boosting supplements available. Tru Niagen is backed by two Nobel Prize Winners, 30+ human clinical studies, and 300+ published scientific studies, and has been accepted by the world’s most rigorous regulatory bodies. Highlights: * His history in the entertainment business and producing movies * Business lessons, including his “Principles of Success: CHE and ACE” * What does Tru Niagen® do? * How NAD is vital for mitochondrial function and energy metabolism * The main ingredient in Tru Niagen® * Why NAD is fundamental to life * How Tru Niagen® enables the body to do what it's supposed to do * The applications for Tru Niagen® * When to take Tru Niagen® * Healthspan versus lifespan? * Vitamins versus Tru Niagen®? What gives your cells actual energy? * When do your NAD levels increase after taking Tru Niagen®? * Rob's personal experience with taking the supplement Tru Niagen® * What people are saying about Tru Niagen® * How to know if Tru Niagen® is working * And so much more…  Join Ramon Vela and Rob Fried as we break down the inside story of ChromaDex on The Story of a Brand. For more on ChromaDex, visit: https://www.chromadex.com/ For more information on Tru Niagen®, visit: https://www.truniagen.com/ Discount code: If you want to sample Tru Niagen 300mg 30 count subscription, you can get a 15% discount here. Simply use promo code: RAMON15   Or Click Here https://www.truniagen.com/truniagen-300mg/?utm_source=Story+of+a+Brand&utm_medium=Podcast&utm_campaign=Interview&utm_term=truniagen Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today’s Sponsors: SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link. 

This episode is brought to you by Compass Rose Ventures  and SARAL  - The Influencer OS for Brands Today, host Ramon Vela interviews Jason Ryder, Co-Founder and Chief Technology Officer at Oobli. Oobli makes seriously sweet proteins changing the world, one bite at a time.  Sweetness from protein—not sugar—is the breakthrough you’ve been waiting for! They’re good for your body and the planet, but their fantastic taste will keep you coming back. It’s gut-friendly, diabetic-friendly, all flavor, no compromise win we all deserve. Try their NEW Sweet Tea with only 7 grams of sugar—no weird stuff.  Highlights: * Jason's Gratitude Story * Climate, Food, and Health are joined at the hip * Jason’t Aha moment when he realized his mission in life * What are Sweet Proteins? * Why aren't more people using Sweet Proteins? * Why did you choose beverages, and what other products are coming? * Connecting the Climate to our sugar problem. * How can we solve problems across climate, food, and health when we're sick? * Are Sweet Proteins and your products diabetic-friendly? * Building a consumer-facing company has been more challenging than the science * A review of the sweet teas and chocolates available from Oobli * And so much more…  Join Ramon Vela and Jason Ryder as we break down the inside story of Oobli on The Story of a Brand. For more on Oobli, visit: https://oobli.com/ Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today’s Sponsors: SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link. 

This episode is brought to you by Compass Rose Ventures  and SARAL  - The Influencer OS for Brands Today, Ramon Vela interviews Gara Post, Co-Founder and Chief Creative Officer of The NOW. The NOW, a new concept massage boutique, has quickly become LA's hottest new wellness destination for locals and globe-trotting influencers alike.  The NOW reinvents the way people think about and experience massages by creating a luxury service in an accessible and affordable manner in an inspiring environment. Highlights: * The NOW gives you the gift of presence * Live in the now is one of their brand truths * The origin story of The Now * The Now decides to Franchise * Opening their first location during the pandemic * Guest experience is critical, so you have to love people * Ramon: Testimonial about The NOW * Reconnect through the healing benefits of massage * Massages could help with emotional tension as well * Benefits of the Copper Brush * The NOW 5 Star experience * The Journey room and aha moment * How their partnerships build brand awareness. * How people can become a The NOW Franchise * And so much more…  Join Ramon Vela and Gara Post as we break down the inside story of The NOW on The Story of a Brand. For more on The NOW, visit: https://thenowmassage.com/ Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today’s Sponsors: SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link.