The Podmaster: podcasting growth advice and insights for people and brands Podknows Podcasting

The Art of Topic Selection in PodcastingWhen prepping your episodes, have you ever felt like you're throwing darts in the dark, hoping one hits the bullseye?
Recording podcast episodes can feel just like that.
You've got ideas aplenty, but understanding which will hook your listener from the get-go seems like you're playing Jenga after a can of Special Brew.
I'm here to tell you it doesn't need to be a guessing game.
In this episode of "The Podmaster", we're covering what you really should be talking about in your podcast.
Trust me, once you've listened to this episode, you'll have more than just a good idea of how to lock in your audience – you'll know exactly what your listeners want, and how to deliver it with the kind of flair that keeps them coming back for more.
Basics first - research!Now, let’s slice through the noise.
I tackle the essential groundwork every podcaster should do before even thinking about hitting record.
This isn't just another preachy lesson on marketing values or listener demographics; it's a practical guide to engraving your unique mark in the podcasting world.
Imagine knowing what your listener is eager to hear before they click on your episode.
We'll set you up to create content that not only draws in listeners based on current trends but also fits your authentic style and expertise.
No stabs in the dark here, you’ll be nailing that bullseye with precision every time.
Now, how does this apply to your situation as an aspiring or polished podcaster?
Suppose you find out your audience loves a particular type of storytelling.
Instead of figuring it out on episode 50, you’re strategically crafting content from episode one, optimising your chances of building a robust listener base from the start.
Use storytelling techniques to increase engagementWe'll also delve into the importance of integrating your personal experiences and stories.
Your podcast should not sound like a lecture read straight from a textbook.
Real engaging content comes from your own wins and losses, making it relatable and genuinely educational - a combination as irresistible to your listener as a cold beer on a hot day. But not a Special Brew.
Seriously.
That stuff's strong.
Getting the voice rightSorry, not sorry - quality content needs quality delivery!
Nobody wants to listen to an uninspiring drone.
You'll learn how to deliver your awesome content in a way that doesn't just convey information but energises your audience.
Got nerves about your on-air charm?
Don’t fret.
I've got tips on how to enhance your podcast personality or pair up with a co-host to cover the bases.
Envision turning every episode into an opportunity for interaction, making your listeners feel part of the journey, not just passive consumers. And here’s the kicker - I talk you through setting up recurring features, transforming your podcast into a living, evolving entity with its own memorable quirks.
By the time you hit the pause button on this episode, you’ll not only have identified what to talk about but you'll be equipped to package it in a way that is both informative and downright enjoyable.
So, if you’re pacing around wondering what the secret sauce to podcasting success is, let me bring that chaos to an ordered halt.
Click play, get the skinny, and start 'making wavs' (or mp3s if you prefer) in the podcasting world.
Remember, this isn’t about shooting in the dark anymore; it’s about becoming the strategic sharpshooter who knows exactly what to aim for.
Now, let’s get talking.
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Boosting Your Podcast Listeners - Effective Growth StrategiesIf you’re wrenching your hair out over your stagnating podcast audience, parked stubbornly south of the 100-listeners per episode mark....
Give me your ears!
Not literally, keep those; you’ll need them for what you're about to hear.
The pain of the plateauI get it; the deflation hits hard when your buffer audience wouldn’t fill a dinghy, let alone that elusive cruise liner you dream of sipping Negronis on after a good hour in the hot tub.
But I'm going to share two key bits of insight with you.

1: How you need to reframe your current audience stats.
2: What you can do to increase them if you're still seeking dopamine.

By the time we’re done, you’ll have a noggin brimming with tactics tailored to your individual podcast challenges.

Because, let’s face it, moulding a prosperous podcast it’s not about rolling dice, it’s about strategy.

Want to get more of a handle on your podcast strategy so you can enjoy more new ideal listeners who are actually going to enjoy what you're putting out?
Contact me!
https://www.podmastery.co/contact/
Timestamped summary:00:00 Recommend using one of two website platforms.
05:23 Grow podcast with targeted ad investment.
08:25 Targeted, precise traffic without any wasted efforts.
Mentioned in this episode:
Podmaster Free Tips
Free tips
Want to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!
Podmaster Free Tips


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Making Money in Podcasting: Tips and Tricks for PodcastersIn this episode of The Podmaster I'm going to talk about how to make money from a podcast!
Hi, I'm Neal Veglio, founder of Podknows Podcasting. And for more than 20 years I've been experimenting with podcasts. Along the way, I've learned a thing or two about how to help people like you grow podcasts legitimately, with highly targeted real listeners. Not bots from clickfarms.
And that brings us nicely on to this episode's topic - how to monetise that audience once you've connected with it.
Get ROI from your podcastAre you pouring your heart, soul, and possibly the contents of your wallet into a podcast but can't seem to find that sweet spot where your labour of love actually starts to love you back... monetarily?
Well, if you're about to chuck your microphone out the window in sheer frustration, hold on a mo.
You're about to get the equivalent of a podcasting lightning bolt up the arse from yours truly, The Podmaster.
You see, this episode isn't just another ramble through the world of podcasting for beginners; it's a meaty, juicy, potentially wallet-fattening dose of podcast monetisation advice.
And by the end of this, you'll know exactly what options are on the table.
You're going to learn the difference between a podcast being a cash vacuum and a cash generator.
What does work then?
Methods for monetisation in podcastingStick it out, as I map out a strategy that goes beyond the humdrum of CPM rates that'll have you earning more per listener than most podcasts with pre-roll ads longer than their actual content.
And it doesn't matter if you're well-known or niche.
And if after listening you'd like to talk about how I help people like you to turn their listeners into customers who'll be excited to give you their money, book in for a free call with me.
Timestamped summary:
00:00 Maximise ad revenue without upsetting listeners.

03:17 Utilise mid-roll ad for own services.

06:49 Podcast content value varies, worth considering investment.

10:22 Unlimited earnings from podcasting, invest in marketing.

Mentioned in this episode:
Podmaster Free Tips


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

TL;dr - just want the link to the tool that's mentioned in the episode?
Click here:
https://podknowspodcasting.co.uk/shownotessimplified
The grind of show notes writing. Ugh!We've all been there as podcasters - endlessly spinning our wheels, burning the midnight oil while editing, writing and publishing.
But guess what?
I've figured out how to hack my podcast production time in half, and I'm going to share the secret with you.
And yes, you'll perhaps be unsurprised to learn there's some AI involved in the mix.
Around six months ago, I discovered this tool that absolutely transformed how I get things done. It was recommended to me by a friend at a podcasting event, and roll forward to the next year, and it's well and truly integrated into my workflow.
But it's not just another AI tool; it's a genuine virtual assistant, banishing the grind of post-production show notes and admin to the podcasting desert.
By the time you've finished listening, you'll be armed with a solid grip on how to weave decent AI seamlessly into your own podcasting process.
I'll tell you all about the tools to avoid, too.
A game-changer for your podcast workflowI'm talking major upgrades in efficiency and an arsenal of tricks to deliver knockout content that truly resonates with listeners.
We'll discuss why the long haul matters and how the 'compound interest of content' can launch your reach to new heights.
Let's ditch those fleeting chart metrics that I keep nagging you to ignore, and instead focus on building a rock-solid community and stretching your voice across multiple platforms for maximum impact and growth.
You'll get the inside scoop on how a true crime podcaster completely transformed their show with this tool, Cast Magic.
But don't just take my word for it!
Greg Wasserman joins me to share more insights on how AI can lift your productivity.
Here is the link to the tool, as promised in the episode - https://podknowspodcasting.co.uk/shownotessimplified
Here's the link to the story about Spotify currently building AI versions of its hosts for ad reads, according to the Bill Simmons Podcast
Timestamps00:00 AI streamlines, enhances, personalizes podcast content creation.
05:18 AI empowers podcast content creation for 2024.
08:43 Challenges of using chat GBT versus cast manager.
12:01 Castmagic: AI platform for audio/video presets.
15:31 Consistency in content pays off in long-term.
19:35 Create show notes and social promotions for content.
22:43 Podcasting magic empowers all aspects of podcasting.
23:49 Leverage technology for wider audience engagement.
26:46 AI transforms podcasting, automates, enhances, personalizes content.
Auphonic - The Auphonic AI sound improvement tool

Studio Sound: Remove Background Noise & Echo - The Studio Tool in Descript

Fancy working with me?Here's how you can.
Grab a Podknows professional audit:
a href="https://podknowspodcasting.co.uk/podknows-podcasting-podcast-audit/" rel="noopener...

Apple Podcasts have literally changed everything today with their latest addition to the app - automatic transcription.
But should you use it?
Hi! I'm Neal Veglio, The Podmaster.
In this episode, I'll be explaining my take, and my reasons why you might want to consider everything this will mean for your podcast!
As this is a visual episode, you might prefer to watch it.
https://youtube.com/watch?v=Ew_inQEmyYU&si=zFuxh9B7Ts3o-Kfd
Need help setting this up?
Book a chat with me.
Fancy working with me?Here's how you can.
Grab a Podknows professional audit:
https://podknowspodcasting.co.uk/podknows-podcasting-podcast-audit/
Get the less in-depth but more affordable version:
https://podknowspodcasting.co.uk/podknows-lite-podcast-audit/
Have us help with growing your podcast's audience and conversions:
https://podknowspodcasting.co.uk/podcast-marketing/
Thinking of starting a podcast and want a step-by-step checklist to get you going?
https://podknowspodcasting.co.uk/podcast-launch-checklist-free-download/
Want more free advice?
Get my regular insights here:
https://podknowspodcasting.co.uk/podcasting-insights/
Mentioned in this episode:
Podmaster Free Tips


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

In this episode of The Podmaster, we're taking you hand in hand through the murky world of the all-too-commonly-spotted podcast gurus and explaining why you should avoid taking their advice at all costs.
Hi! I'm Neal Veglio, The Podmaster, and I'm hoping by the end of this episode you'll know the difference between these so-called podcast experts who are actually just fake gurus, and the real deal podcasters like myself who are here to help you.
Until you learn about the tactics used by these self-serving opportunists and hear the 10 signs to help you identify genuine podcast experts, you'd be forgiven for falling for their marketing traps.
From inflated engagement metrics to superficial gains, I'm showing you the red flags to watch out for when seeking podcasting guidance.
Also, another podcasting tip, and the latest download numbers that correspond with global rankings so you can ignore that Listen Notes garbage rating you've seen...

Mentioned in this episode:
Free tips
Want to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!
Podmaster Free Tips
Podmaster Free Tips


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy