In this episode we're putting a real estate spin on the rom-com classic "How to Lose a Guy in 10 Days" – with a marketing twist for real estate agents! We're talking about the common pitfalls that can drive your audience away and how to skillfully avoid them. From the dangers of the hard sell hustle to the pitfalls of ghosting your followers, we cover ten crucial mistakes that could cost you your audience's attention and loyalty. But it's not all cautionary tales; we also offer practical tips and strategies to keep your social media feed engaging, authentic, and valuable. Plus, we introduce you to Savvy Social, our time-saving membership program designed to keep your real estate marketing on point, even during your busiest days. Tune in to learn how to maintain a captivating online presence and build a loyal community, ensuring that in the competitive world of real estate, you're always remembered. Join us and transform your social media approach today!

Feeling like a juggler in your real estate circus? Let's change that! Dive into this episode where we tackle the social media beast while keeping your real estate game strong. We're talking no-nonsense goals, time management tricks, and the magic of knowing when to automate your online world. Say goodbye to social media mayhem and hello to smooth sailing. It's time to get your social groove back without dropping the real estate ball. For more information on Savvy Social visit https://savvyagent.co/social

Distractions can easily derail our focus and prevent us from getting things done. Whether it's endless emails, phone calls, or social media notifications, these interruptions can eat away at our time and leave us feeling overwhelmed. But, there's hope if you use some simple strategies to regain control of your time and increase your productivity. And that's what this episode is all about, so tune in and cut those distractions!

In this episode of the Savvy Agent Podcast, real estate coach and fellow agent Heather Wright shares her experience with a challenging listing that just won't sell. She discusses the unique situation of her seller, an investor who flips houses and currently has his adult son and girlfriend living in the property. With limited budget for staging and reluctance from the seller to lower the price, Heather explores alternative solutions to refresh the listing's presentation. She reveals how she uses virtual staging services like Box Brownie to enhance photos and create a more appealing online presence for potential buyers. Heather also emphasizes the importance of strategic pricing, optimizing listing presentations, and implementing effective marketing strategies to generate more exposure for stagnant listings. Tune in as she provides valuable insights on reviving stale listings while leveraging them for lead generation opportunities. Don't miss out on these practical tips that can help you overcome challenges with your own listings! Resources: https://www.boxbrownie.com/ and https://joinsavvyagentclub.com

Looking to build your real estate empire with a better approach? Welcome to the Savvy Agent Podcast! As an independent contractor/self-employed agent, it's crucial to run your business like a business. At Savvy Agent, we believe in helping you do just that.  In this episode, we dive into the importance of setting aside CEO time for focused attention on your goals and strategies. We'll discuss how tracking your numbers can help evaluate lead sources that actually generate sales, ensuring a solid return on investment.  Plus, we'll explore the significance of nurturing relationships with past clients and sphere of influence through a well-crafted contact strategy. And let's not forget about running your real estate venture like a true business by keeping track of expenses, income, savings goals, investments - everything that contributes to overall financial performance. You're welcome to download a copy of the exact spreadsheet I've used since 2012 to keep track of my business: https://savvyagent.co/numbers-tracker/ Tune in now and start building the business that aligns with YOUR dreams!

It's important to recognize that the real estate market is always evolving, and it's normal to experience ups and downs. (The pessimisst inside me has been waiting for the market to shift since 2017.) However, getting caught up in negative discussions and fear-mongering on unmoderated platforms is a waste of time and energy. In this episode of the Savvy Agent podcast we're going to say NO to negativity. Even if that is a double negative of sorts :) But protecting yourself from the negativity that runs amok in the media, and social media, is more important now than ever before.

In this episode of the Savvy Agent podcast, Heather Wright dives into the question of whether it's you or the market that's causing a slowdown in your real estate business. She emphasizes the importance of making decisions based on facts, not feelings, and provides tools to gather real data about your market, such as using RPR and your MLS. Heather shares her own market analysis for Des Moines, Iowa, and highlights the significance of understanding your specific market and not comparing it to others. She also explores the various factors to consider when evaluating if it's you or the market, such as your accessibility, competitiveness, and overall tone. Heather offers practical advice on how to fill your sales pipeline, including consistent social media posting, staying in touch with your database, and running targeted ads. She encourages agents to evaluate themselves honestly and make necessary improvements to their skills, marketing collateral, and overall business plan. The episode concludes with a reminder that even if it's the market or you, the work you put in today will pay off in the future.

In this episode of the Savvy Agent podcast, host Heather Wright tackles the issue of content creation overwhelm in the real estate business. She shares her frustration with the constant pressure to be on every social media platform and create new content all the time. Heather introduces the concept of repurposing content as a way to save time and reach a wider audience. She shares examples and strategies for repurposing content on different platforms, such as Facebook, Instagram, YouTube, and blogs. She also provides tips on organizing and saving great content for future use. Throughout the episode, Heather adopts a rebellious and humorous tone, encouraging listeners to focus on what works for them and not be overwhelmed by the content hamster wheel. Overall, this episode offers practical advice and a fresh perspective on content creation in the real estate industry. If you’re looking for even more support in your real estate business, check out Savvy Agent Club. We’ve got resources galore that will save you time, help you generate leads, and build the real estate business of your dreams.

Let's delves into the great debate: to CMA or not to CMA? Explores the contrasting views within the real estate community, where some agents swear by Comparative Market Analyses (CMAs) and others claim they're unnecessary. Heather shares her own perspective and the methods she uses in her market analysis process, shedding light on the different tools available for determining property values. Whether you prefer the "pretty report" or the "ugly report," Heather emphasizes the importance of knowing your market and understanding your clients' needs. She encourages flexibility and the willingness to explore different approaches, recognizing that there's no one-size-fits-all solution in real estate. So, whether you're a CMA enthusiast or a pricing maverick, this episode will help you navigate the complexities of property valuation and give you the confidence to make informed decisions. Tune in, and let's explore the world of real estate pricing together. If you're ready to take your real estate business to the next level, don't miss Heather's insights and expertise. Remember, your business dreams are within reach, and the Savvy Agent Club offers a wealth of resources and training to elevate your real estate journey. Visit join.savvyagentclub.com to explore all the tools you need for success. Thanks for tuning in, and stay tuned for more valuable insights on the Savvy Agent Podcast. Your journey to becoming the savvy agent you were born to be begins here.

Welcome back to the Savvy Agent Podcast with your host, Heather Wright! After a brief hiatus, Heather is back with an inspiring update and the launch of "Season Two." She opens up about the challenges she faced as one of her team members battled serious health issues and how it affected her both personally and professionally. In this new season, Heather is diving into the world of real estate with a fresh perspective. She's all about building the business you want, not just settling for what you're forced to do. Heather shares her own experiences of working a business she wasn't passionate about and how she's making a change. She's here to help you reflect on your own preferences, likes, and dislikes in your real estate career, emphasizing that life is too short for the 24/7 hustle culture. With a focus on creating your perfect real estate career, Heather acknowledges that everyone's path to success is unique. Whether you're into door knocking, cold calling, or have your own approach, she's here to support and celebrate your journey. Heather also discusses the current real estate landscape, highlighting challenges like high interest rates and low inventory. She predicts that managing seller expectations and effective lead generation will be crucial moving forward, regardless of market conditions. But Heather doesn't want to do this alone – she's eager to hear from you! If you have feedback or specific topics you'd like to hear about on the podcast, reach out to her at podcast@savvyagent.co. She values your input and is committed to delivering content that helps you take your business to the next level. Get ready for a fantastic Season Two of the Savvy Agent Podcast, filled with valuable insights and inspiration. Tune in for Heather's expert guidance and engaging discussions on all things real estate. It's time to build the business that suits you best. Subscribe now!

Do you ever wake up with a feeling of dread that you’re on a never-ending hamster wheel of marketing? You’re not alone! Well, what if you shift your mindset from marketing to serving? By approaching your database, past clients, and sphere of influence with an attitude of service, you can build a pipeline that will pay off over time. ‌We’ve got some practical tips and strategies for staying top of mind and providing value to those in your network, without feeling like you're constantly pushing for business. So if you're tired of the struggle and ready for a new approach, tune in. Referenced in the podcast is our episode on equity updates which you can find here: https://savvyagent.co/marketing/the-magic-of-equity-updates/

One of the most popular questions asked by real estate agents is “what CRM should I use?” The correct answer is - use whatever CRM you WILL use. But if you want a specific CRM answer - then my vote is for Follow Up Boss. No matter what CRM you use, you want one that will help you streamline your customer communication and stay on top of your sales pipeline. ‌ In this episode we talk about what to consider when selecting a CRM and then how to manage your CRM once you’ve picked one. If you do use Follow Up Boss you know it’s a robust system that can take some time to set up. You may want to consider a 3rd party to help you set that up - and Elena Kee at Kee Technologies has a great option for action plans, automations, over 300 emails, - it’s worth it’s weight in gold. You can get more information on that here: Kee Technology Solutions- https://keetechnology.com/ However, you don’t necessarily need to pay someone to set up your CRM. That’s a good option if it works for you, but it’s certainly not required. We happen to have a lot of assets that you can use in your CRM - right in Savvy Agent Club: https://savvyagent.club/join

Are you leveraging your listing offer strategy to help secure more listings? Or maybe you don't have a listing offer strategy? In this podcast episode, we're going to chat about A.) developing a strategy to handle offers on your listing(s) and B.) communicating that with your sellers to secure the listing, have better management over their expectations C.)  leverage this to get more listings in the future!! Spray and pray no more - this is the moment you create and execute your listing offer strategy plan. Link mentioned in this podcast: The Case for an Offer Review Period- https://savvyagent.co/marketing/the-case-for-an-offer-review-period/

Visibility is the name of the game - but spreading yourself thin doesn't really work. Not to mention being everywhere all at once is not only difficult but expensive. So think about your visibility strategy as what you CAN do. This is the moment where you're giving yourself permission to not be everywhere. But instead, do what you CAN do. This episode goes through the process of choosing what you CAN do - and how you can do it well to maintain stellar visibility. If you're interested in getting access to the Visible Agent Inspiration Bank you can purchase it here: vaib - Savvy Agent Club members automatically get access to the Visible Agent Inspiration Bank as well as a many more resources you can use to market your business: Join .

With everything on our incredibly long "to do" lists, it's easy to forget the #1 way to fill our sales pipeline. Conversations. While various tools and platforms, such as social media, are helpful in maintaining visibility, it's not enough to simply be present online. Rather, agents must focus on connecting with people by having conversations with them. By tracking the number of conversations, agents can work backward to identify the number of appointments, contracts, and closings they need to achieve their goals. You can also evaluate your lead sources based on the quality of conversations you have with those leads, rather than just the quantity of connections. Ultimately, having conversations is key to generating leads and closing deals in the real estate industry. Are you having enough conversations? Resources mentioned in the episode: Big Picture Goal Setting  Creating Your Daily Success Creating the Action Plans to Meet Goals Rinse and Repeat  Past Client Resource Join

In this episode of the Savvy Agent podcast we're talking all about how to keep your finances in check and maximizing profits. That's right, we're tackling the oh-so-important topic of tracking expenses and getting rid of unnecessary ones. It can be a game-changer for your business! If you're one of those agents who's been flying by the seat of your pants when it comes to finances, don't worry - we've got your back. We're sharing a killer system that you can download to keep your finances organized and easy to manage 📷 Number Tracker And here's a little insider tip: eliminating expenses isn't just about cutting the biggest costs. We'll be breaking down a method that makes the most sense for your unique business. So sit back, grab a cup of coffee, and get ready to learn how to streamline your expenses and increase your profits on this episode of the Savvy Agent podcast!

Are you a real estate agent who's feeling drained, exhausted, and overwhelmed with your workload? Are you finding it hard to keep up with the demands of the job, and struggling to find time for yourself? If so, you're not alone. Burnout is a common problem in the real estate industry, but there are solutions to help you overcome it!

Are you leveraging your social media to get leads? 🔲Maybe more seller leads - so you have something to sell to your buyer leads? 🔲Or, maybe more buyer leads - so you can get your listings sold? 🔲Maybe you work rentals and could use more of those leads too? In this episode I'm going to share with you 6 ways to get leads on social media. This is a very tactical episode that has simple, easy suggestions for you to leverage your social media for leads. And, it's not limited to the 6 listed in the title - there's actually MANY suggestions within the episode. Please note that I will never recommend you start posting on social media as though you just started selling Beach Body shakes and your life depended on it. No one likes that desperate MLM vibe. I also don't recommend you do anything I wouldn't do. So, there's no dancing or pointing on screen recommendations (unless you totally want to do that. You do you, boo.) In the episode I reference tools and resources that you can access as a member of Savvy Agent Club: https://savvyagent.club/join/

In this episode, we explore the crucial importance of being aware of your customers' experience - based on a rather negative experience I had at a recent Airbnb. My terrible Airbnb experience made me think about what our real estate clients are ACTUALLY experiencing. Not just what we think they should experience... but if we put ourselves in their shoes to evaluate the last couple of closings - what would those customers say about working with you?? We should all be striving to improve our business which includes the customer experience. What areas in your real estate business could use some improvement when you consider your customers' needs, wants, and pain points. We all know how a positive customer experience can lead to customer loyalty, word-of-mouth referrals, and more sales. Is there anything you can do to upgrade the experience of your clients creating a more customer-centric business that puts the customer experience at the heart of everything you do??

Recently I was in a mastermind meeting where someone asked what each agent did to propel them to their current level of success. And that question is what inspired this episode because for the first time I had absolute clarity on the saying “what got you here, won’t get you there.”