Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way t...Show more
What can you learn about brand portfolio strategy from Marriott's $13.3 billion acquisition of Starwood Hotels & Resorts? Harvard Business School Senior Lecturer Jill Avery joins host Chris Linnane in The Parlor Room to answer that question and discuss how Marriott overcame the challenge of managing its robust 30-brand portfolio.
GUEST Jill Avery, Senior Lecturer of Business Administration, C. Roland Christensen Distinguished Management Educator
RESOURCES Credential of Leadership, Impact, and Management in Business (CLIMB) program (HBS Online's most comprehensive offering featuring a module on personal branding taught by Avery)
"The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture" (HBS case co-authored by Avery)
Related HBS Online blog posts: What Are Mergers & Acquisitions? 4 Key Risks 3 Business Strategy Examples to Inspire Your Own Watch this episode on YouTube: https://hbs.me/5yaat7mw