Music Tectonics Rock Paper Scissors, Inc. PR firm

If you’re a regular listener, you know we run the Music Tectonics conference. Early EARLY bird tickets are now on sale, and it’s time for you to think about joining us on the beach in Santa Monica CA. Find out about this year's keynote speaker—and why it's a big deal that he's back! We share a few audio snapshots from the conference to give you a taste of the music innovation conversations that take place there.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

Join Dr. Portia Sabin, President of the Music Business Association, and Dmitri in a candid discussion about how technology is propelling the industry forward. Their conversation touches on how tech helps to mitigate issues like fraud, and how it is reshaping the way we experience live events. Portia and Dmitri discuss the interplay between innovation and the need for unity amongst the industry's various sectors.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

This episode contains a host of insider knowledge. For example, did you know that ideally your pitch to an investor would not go further out than the next twelve months? And that the strength of your team could be more important than your innovative idea. Join Dmitri for a rooftop discussion at SXSW 2024, as he talks with Xavier Péters of Lean Square about his thoughts for securing successful music tech startup funding. The conversation touches on a wide range of topics, including how to find increasingly organized angel investors, and what sectors Xavier is betting on in the coming year. 
 
Lean Square Investors
Wallifornia Music Tech Summit 2024 July 9-11
 
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! 
 

Vinyl provides a tactile connection to an artist, and stands as an artistic statement amidst the ephemeral nature of streaming. Join us as Tristra talks with Karlyn King, a researcher whose work attempts to decode the enigma of vinyl's unwavering charm. 
“We live in the post ownership economy. Music is just a rental service, you're renting the right to use it – like an apartment. Whereas the vinyl experience is completely different…We’re looking for concrete experiences. People are just looking for that little physical anchor.”

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

How close are you to the exchange of money? Let's take some time to think through this most vital piece of the music tech startup equation. Money. Join Dmitri in this thought experiment as he goes deep – and works through the realities of building a startup within an ecosystem in which music is often undervalued. 

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

In this week’s episode, we look at the explosion of Afrobeats through the lens of data. Christine Osazuwa, music data expert and Chief Strategy Officer at Shoobs, discusses how data can show us hidden stories behind the globalization of all sorts of genres: K-Pop, Reggaeton, Bollywood, and more. 
“Music drives culture, culture drives music, etc,” Christine says. “I find it really funny how people were shocked by the rise of Latin music while the Spanish speaking population in the U. S. grew exponentially. It was very obvious that this rise was going to become a thing ... when it comes to looking at U. S. census data.”
Christine highlights significant Afrobeats contributions from Nigerian and Ghanaian artists. She also delves into the unique ways small artists can leverage digital tools to examine data about their own listenership, particularly in regions where YouTube reigns supreme. Christine shares her excitement for new tools that help artists to genuinely connect with fans and tailor their marketing and distribution to their personal beat. Dmitri and Christine delve into the new possibilities for immersive fan experiences and hyper-localized artist promotion.
 
Fun things that Dmitri and Christine talked about:
Amapiano in the New Yorker
Amapiano Spotify playlist to get you started
SoundCloud Support with AI
Musiio
Fan Engagement!
Faveforfans
Openstage
Routenote
buildingstans
Sell Merch easily!
Hawkr
Christine’s Conference
Measure of Music Conference

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!