DiscoverCreated with Jon Youshaei
Created with Jon Youshaei
Author: Jon Youshaei
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Ex-YouTube and Instagram employee Jon Youshaei breaks down the Creator Economy with guests MrBeast, Logan Paul, Danny Duncan, Liza Koshy, and more. After working inside YouTube and Instagram for 8 years, Jon has been featured in Time, Forbes, and CNBC as "The Creators' Creator.™" On this show, he gives an inside look at how to build a business as a creator, improve your creative process, and stay ahead of the latest content trends.
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I interviewed Marques Brownlee (MKBHD) about how he built his empire, his creative process, and unveiling his first products with Ridge. Thanks to Shopify for sponsoring: https://shopify.com/youshaei
We also discussed Marques’ influence as a tech reviewer with the news about his Fisker Ocean and Humane Ai Pin reviews, the plans and products he’s launching with Ridge, and Marques’ process for making videos that get millions of views like Using Apple Vision Pro, Driving Tesla Cybertruck, and Reviewing Every iPhone ever.
0:00 - 2:13 The Most Powerful Man in Tech
2:13 - 3:45 Inside MKBHD's Inbox & Deciding What To Review
3:45 - 6:28 Power, Responsibility & Conflicts of Interest
6:28 - 8:24 MKBHD’s Income Breakdown
8:24 - 9:22 Marques’ Advice For New YouTubers
9:22 - 12:24 Risks of Speaking Truth to Power
12:24 - 14:51 How does Marques produce so much?
14:51 - 19:10 Closer Look At MKBHD's Creative Process
19:10 - 23:30 How Marques Scripts His Videos
23:30 - 25:44 Most Expensive Videos
25:44 - 27:17 Where Marques Finds Inspiration
27:17 - 29:57 Science of MKBHD Thumbnails
29:57 - 31:20 Selling the MKBHD channel
31:20 - 33:33 Balancing YouTube & Personal Life (Cont.)
33:33 - 34:33 Favorite Productivity Apps
34:33 - 38:05 How MKBHD Use AI...Actually
38:05 - 41:14 If you were CEO...
41:14 - 43:02 The $1M Tweet
43:02 - 46:09 Why MKBHD Joined Ridge
46:09 - 49:15 Ripple Effect on other YouTubers
49:15 - 57:59 New Products, Content & What's Ahead
I interviewed Dan Mace — the award winning director hired by MrBeast and Casey Neistat.
The 3 time Cannes Lions award winning director left his career behind when @casey asked @DanMace to leave his career and come work for @368 — Neistat’s creator startup.
4 years later @MrBeast did the same, hiring Dan as the Chief Creative Officer for @BeastPhilanthropy. In our interview, Dan breaks down what he learned from both Casey and MrBeast, his 4-step process for viral videos, and the brand new Bru Bar.
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ChaptersChapters:
0:00 - 1:23 Who is Dan Mace?
1:23 - 6:20 Why Casey Neistat Hired Dan
6:20 - 15:11 Reality Of Working With Casey Neistat
15:11 - 23:20 How Casey Creates Story In Vlogs
23:20 - 26:05 Does Dan Regret Quitting His Job?
26:05 - 34:26 Leaving Casey & Starting YouTube
34:26 - 37:50 Dan’s Message To Brands
37:04 - 38:43 How Much Does Dan Make?
38:43 - 43:40 Meeting MrBeast & Renée Zellweger?
43:40 - 47:36 The MrBeast Job Offer
47:36 - 50:22 MrBeast Asks “How Much Do You Want To Get Paid?”
50:22 - 57:30 What Dan Learned Working With MrBeast
57:30 - 59:47 The 4 Elements Of Story
59:47 - 1:02:30 What Dan Taught MrBeast
1:02:30 - 1:04:57 Breaking Down A Beast Philanthropy Video
1:04:57 - 1:12:55 Trying Dan’s New BRU Bar & Future Goals
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I interviewed Jimmy Donaldson aka MrBeast about how to grow on YouTube, his creative process, and I even asked Jimmy to roast his own videos so you can learn how to improve.
During this interview, Jimmy also discussed Feastables, ideas he rejected, what really happens on shoot days, his biggest arguments with his team, and how the Beast team comes up with videos that get hundreds of millions of views like Squid Game in Real Life, $1 vs $500,000 Plane Ticket, and I Spent 50 Hours Buried Alive.
Special thank you to Derral Eves and the VidSummit team for this opportunity and providing footage, Jimmy, Mateo, Chucky and the Beast team for helping me prepare, Firebrand Media for filming onsite, DrewTheDirector and Lumen Studios for post production, and everyone who helped make this possible. Took a village.
Chapters:
0:00 - 1:15 Intro
1:15 - 2:37 MrBeast's Creative Process
2:37 - 6:23 How MrBeast "Storyboards" Thumbnails
6:23 - 7:23 Crafting Perfect Intro
7:23 - 12:15 What MrBeast Learned from Thumbnail Tests
12:15 - 16:45 MrBeast Roasts His Worst & Best Videos
16:45 - 19:18 Video Ideas That MrBeast Rejected...And Why
19:18 - 22:04 MrBeast breaks down his best Shorts
22:04 - 24:32 MrBeast's schedule (removing yourself as bottleneck)
24:32 - 25:40 Recent Disagreements with Team
25:40 - 26:46 Advice and ideas for smaller YouTubers
26:46 - 29:11 How AI & Deepfakes Impact Jimmy's Production
29:11 - 31:22 Jimmy's Documentary & Talking with Streaming Platforms
31:22 - 32:17 What Jimmy watches on YT
32:17 - 34:39 Final Tips for Creators
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I interviewed Cleo Abram about how she went from a journalist at Vox to a YouTuber with over 2 million subscribers.
After 5 years as a journalist at Vox, Cleo Abram made the jump to solo-creator in 2022 with the launch of her show Huge If True and making videos with NASA, MKBHD and Boston Dynamics.
The ‘optimistic tech explainers’ explore everything from NASA’s supersonic planes to Formula 1, artificial wombs, quantum computers, and electric cars.
Thank you to Firebrand Media for filming this episode and VidSummit for providing the space.
Chapters0:00 - 1:05 Who is Cleo Abram?
1:04 - 6:21 Leaving Vox to Start YT Channel
6:21 - 8:02 Cleo's first sponsorships
8:02 - 10:12 Hiring a team
10:12 - 12:29 Cleo’s 4-Step Video Process
12:29 - 16:51 Step 1: Pitch
16:51 - 21:20 What Are Key Visuals?
21:20 - 22:51 Step 2: Info Doc
22:51 - 24:29 Step 3: Outline
24:29 - 27:53 Step 4: Script
27:53 - 32:52 Lessons From Vox
32:52 - 35:43 Breaking Through Your Niche
35:43 - 42:59 Cleo’s Cold Email To NASA
42:59 - 47:31 How Do YouTubers Be Better Journalists?
47:31 - 49:48 Short Form Process
49:48 - 52:57 Future of YouTube
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I interviewed Dude Perfect about how they went from trick shots at Texas A&M to planning a $100M Dude Perfect World, new streaming app, toys in Walmart, and more. The group of Tyler Toney, Garrett Hilbert, Cody Jones and twins Coby and Cory Cotton have come a long way.
In their first interview in years, the group opens up about their biggest fights, turning down brand deals, launching their Overtime show, the new Dude Perfect Streaming app, and their most popular videos like Gym Stereotypes, All Sports Golf Battle, and Giant Nerf Trick Shots.
Chapters
0:00 - 1:34 Meet Dude Perfect
1:34 - 3:15 Who's More Popular: Dude Perfect or The Beatles?
3:15 - 6:04 Almost Quitting Dude Perfect
6:04 - 7:39 First Brand Deal
7:39 - 11:59 Traditional Careers vs YouTube
11:59 - 16:28 Biggest Argument
16:28 - 20:49 Saying No To Big Deals
21:16 - 23:35 Dude Perfect's Creative Process
23:35 - 27:17 $100M Dude Perfect World...The Next Disney?
27:45 - 30:16 Launching New Products in Walmart
30:16 - 32:12 The Team Behind Dude Perfect
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I interviewed Kwebbelkop (Jordi Maxim Van Den Bussche) who’s been uploading to YouTube for over a decade, earning 15M subscribers. But earlier this year, Jordi replaced himself with an AI. Jordi opens up about why he did, reveals the truth about Tiger and Bloo, and tells us his worst fear for AI.
Chapters
0:00 - 1:43 Who Is Kwebbelkop?
1:43 - 3:15 Why Replace Yourself With AI?
3:15 - 10:33 Launching Second Channel … To Turn Into AI
10:33 - 14:11 Creating a V-Tuber: Bloo
14:11 - 15:17 Turning Bloo AI
15:17 -19:06 Virtual Influencer Vs. AI Creator
19:06 -26:46 Turning My Podcast into AI?
26:46 - 31:41 Kwebbelkop Replaces Himself With AI
31:41 - 36:34 Can AI Replace Human Creators?
36:34 - 41:36 Kwebbelkop Responds To Hate Tweets
41:36 - 48:46 Will AI Displace Jobs?
48:46 - 52:05 Secretly Launching 100% AI Channels
52:05 - 58:28 Kwebbelkop Reveals His ChatGPT Prompts
58:28 - 59:35 AI Rules & Regulations
59:35 - 1:05:13 Kwebbelkop’s Worst Case AI Scenario
1:05:13 - 1:11:40 AI Rules & Regulations Cont.
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I interviewed Bryce Hall, known as TikTok’s “bad boy.” But there’s much more to his story. He’s a master of social media with 33M total followers, but Hall’s had his share of controversies too. He opened up about the rise and fall of Sway Boys, his friendship with Josh Richards, and his break up with Addison Rae.
Chapters
00:00 - 1:31- Who Is Bryce Hall?
1:31 - 4:39 Bryce vs. Austin McBroom
4:39 - 6:21 Controversies & Paparazzi
6:21 - 8:40 Start Of Sway House
8:40 - 12:46 Making Money On Social Media
12:46 - 19:53 The Truth About Bryce’s Arrest
19:53 - 21:50 Boxing & Break Up With Addison
21:50 - 23:51 Playing The Villain
23:51 - 27:38 Bryce’s Bare Knuckle Fight
27:38 - 28:20 Bryce Calls Out KSI, Deji, Austin McBroom
28:20 - 29:01 How Much Did Bryce Make Last Year?
29:01 - 33:36 Bryce’s Best & Worst Deals
33:36 - 34:30 Bryce’s Message To Brands
34:30 - 36:10 Bryce’s Beef With Logan Paul?
36:10 - 38:06 Is Bryce The Next Tom Cruise?
38:06 - 39:27 Playing The Villain Pt. 2
39:27 - 41:48 Filming Skill House With 50 Cent
41:38 - 43:44 Bryce’s Childhood & Bullying
43:44 - 48:46 Bryce’s Start Live Streaming
48:46 - 51:16 Getting Swarmed In Public
51:16 - 52:11 Future of Bryce Hall
52:11 - 55:36 Bryce Reacts to “I’m Not A Fighter”
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I sat down with Dream for one of his first interviews without his mask. We talked about his face reveal, how he grew to 30 million subscribers faster than MrBeast, rejecting $550,000, and whether he's risking it all by going into music.
Chapters:
00:00 - 01:41 Who's Dream?
01:42 - 04:35 Reflecting on Face Reveal
04:36 - 05:16 Getting More Personal
05:17 - 08:17 What Caused Change in Views?
08:18 - 12:33 Strategy for 30M Subscribers in 2 Years
12:34 - 14:43 Rise of Faceless YT Channels?
14:44 - 23:44 Dream SMP & "Losing" Money To Make It Bigger
23:45 - 25:50 Saying No To Big Money
25:51 - 28:29 Biggest Paychecks
28:30 - 30:10 Genius of Dream's Biggest YT Series
30:17 - 34:07 Music Industry vs Creator Economy
34:08 - 35:31 World Record for BTS Video?
35:32 - 38:00 Questioning "Best Practices"
38:01 - 42:11 Getting Non-Gamers To Care About Gaming
42:12 - 43:22 What's Next & Easter Eggs
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I interviewed Anthony Padilla and Ian Hecox, the co-founders of Smosh who recently bought back their historic YouTube channel after 12 years.
In 2011, Anthony Padilla and Ian Hecox were one of the first to sell a YouTube channel long before the likes of MrBeast started on YouTube. 12 years later, they’ve become the first to buy a channel back. We discussed Smosh’s evolution from sketch comedy to a production power house with over 35 employees, 5 channels, and 45 million combined subscribers. We also covered the duo’s 2017 split, their solo journeys as creators, and their ultimate reunion to buy back Smosh from Rhett and Link (Mythical Entertainment).
Chapters
00:00 - 00:57 Who Is Smosh?
00:57 - 01:42 Presented By HubSpot
01:42 - 02:20 The Untold Story of Smosh
02:20 - 10:55 Why Smosh Sold Its Channel...And What They Got
10:55 - 19:07 Growing A Creator Business
19:07 - 28:31 Creative Frustration & Breakthrough
28:31 - 35:47 Why Anthony Left Smosh...But Ian Stayed
35:47 - 39:40 Rules for Working With Best Friends
39:40 - 48:53 Anthony's Solo Creator Career
48:53 - 52:18 Ian Re-defines Smosh
52:18 - 52:52 HubSpot Presents: Finding Founders
52:52 - 56:35 How Smosh Nearly Ended
56:35 - 1:05:55 Finding Smosh A New Home
1:05:55 - 1:08:34 Ian & Anthony's Secret Meetings
1:08:34 - 1:22:09 Buying Back Smosh
1:22:09 - 1:32:38 How Big Is Smosh Today?
1:32:38 - 1:41:34 Economics Of Smosh & Memberships
1:41:34 - 1:45:11 Creating Sustainable Content
1:45:11 - 1:49:56 Smosh’s Production Process
1:49:56 - 1:55:35 Sketch Writing Process
1:55:35 - 2:02:19 Adapting To The Algorithm
2:02:19 - 2:09:17 What’s Next For Smosh?
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Before hitting 100,000 subscribers, Matthew Beem had taken out $60,000 in loans to fund his YouTube dreams. He customized cars for MrBeast, Logan Paul, Faze Clan, and more. But for Beem, it was never about the money. Two years later Beem's bet seems to have paid off — with 4.75 million subscribers and uploads routinely topping 2 million views.
In today's interview we discuss the risks of Beem’s all-in approach, how he stood out in the challenge genre, and his top retention tips for creators.
Chapters:
00:00 - 00:38 Meet Matthew Beem
00:39 - 01:40 Presented by HubSpot
01:41 - 09:13 Beem’s First Big Bet: MrBeast Car Giveaway
09:14 - 15:02 Beem’s Second Big Bet: Buying Logan Paul’s Car
15:03 - 18:12 Top Retention Killers
18:13 - 23:07 Intro Roast
23:08 - 24:28 Balancing Short Form Editing with Storytelling
24:28 - 25:20 HubSpot Presents: Creator Science
25:21 - 27:54 Advice for New Creators
27:55 - 30:28 Future of the Challenge Genre
30:29 - 34:02 How Matthew Makes Money
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I interviewed Jay Alto who’s worked with MrBeast, Ryan Trahan, Colin and Samir, and more.
Jay is a master of thumbnails, creativity, and now has a YouTube channel of his own. In our conversation, Jay breaks down the 4 elements of a great thumbnail, how to find better ideas, and the weeks of prep-work that go into a Ryan Trahan video. Plus he roasts some of YouTube’s best and worst thumbnails, from Mark Rober to MrBeast to my interview with Logan Paul.
Chapters:
00:00 - 0:36: Who is Jay Alto
00:37 - 01:33 Presented by Hubspt
01:34 - 03:39 Ryan's Creative Process
03:40 - 06:38 Finding Ideas on YouTube
06:40 - 08:29 The Thumbnail Checklist
08:30 - 09:31 Roasting Mark Rober's Thumbnail
09:32 - 10:33 HubSpot Presents: Another Bite
10:34 - 12:01 Improving Mark’s Thumbnail
12:02 - 13:57 Roasting MrBeast's Thumbnail
13:58 - 17:40 Roasting My Thumbnail
17:41 - 19:42 Scripting Like Top YouTubers
19:43 - 21:21 How to Grow Your Channel Sustainably
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I interviewed Zach King about how he's gotten over 20 billion views, created over 3,000 videos, and become one of the world's most popular creators. In this interview, Zach broke down his step-by-step process for turning simple ideas into viral videos. We also covered: how Zach uses AI, how much money he's made from YouTube Shorts vs TikTok, when it makes sense to hire a team vs not, how to script your next YouTube video, and what it's like working with Terry Crews, winning money from MrBeast (aka Jimmy Donaldson) and Airrack, and we may have started beef with another YouTuber cough cough Graham Stephan ; )
Chapters:
00:00 - 00:38: Who is Zach King?
00:39 - 01:35: Presented by HubSpot
01:36 - 04:47: Zach's Creative Process: Then vs Now
04:48 - 05:46: Using Prompts to Spark Ideas
05:47 - 07:24: T-Sheet" Brainstorming
07:25 - 13:44: Example Video: Step-By-Step
13:45 - 15:52: The Extra 10%
15:53 - 18:29: Process for Long-Form Videos
18:30 - 21:21: How Zach Makes Money
21:22 - 24:04: Comparing Pay: TikTok vs YouTube
24:05 - 28:39: YouTube Strategy 2023
28:40 - 29:48: Higher Budget Videos
29:49 - 33:14: Solo Creators vs Teams
33:15 - 34:14: Another Bite: Presented by HubSpot
34:15 - 34:50: Zach's Hiring Rules
34:51 - 37:27: What YouTubers Can Learn From Hollywood
37:38 - 39:22: The Rise of Twitter Creators?
39:23 - 42:28: Most Expensive Videos
42:29 - 46:25: Re-creating "The 9-5" for creators
46:26 - 51:21: Future of Filmmaking
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Before there was MrBeast there was Liza Koshy. She was one of the world's fastest-growing YouTubers and Viners, growing a fanbase well beyond 25 million subscribers. Her videos have over 2.6 billion views, but then she stopped uploading. So what happened to Liza Koshy? In this interview, I asked Liza why she left when she was on top of YouTube, what it was like hosting the Met Gala, voice acting in the new Transformers movie, and how she's applying all her skills as a host, actress, and director today. Who knows, we may just see Liza on Saturday Night Live soon enough.
Chapters
00:00 - What happened to Liza Koshy?
00:35 - Presented by HubSpot
01:45 - Liza's Creative Process
06:46 - Becoming a "Single-Person Studio"
09:31 - Filming Process: Liza vs Vogue
14:52 - Liza's unique approach to hosting Met Gala
19:22 - Taking up more space
21:59 - HubSpot Presents: Create Like The Greats
22:35 - Who's ignoring Liza Koshy?
25:56 - What people didn't see
29:20 - Creating in groups vs solo
31:53 - What can YouTubers learn from Hollywood? Vice versa?
35:58 - "I've said no to large sums"
36:48 - How big is your team?
38:30 - Liza's Vocal Impressions
41:00 - Liza's Big Goal...and Obama's advice
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I interviewed Tana Mongeau who won Creator of the Year over MrBeast, Emma Chamberlain and David Dobrik at the Streamy Awards and has amassed over 5 million subscribers, an eight-figure empire, an OnlyFans agency, and products like Dizzy and Tanabis. But what's most impressive is that she's done this all after bouncing back from moments like TanaCon (her rival event to VidCon which featured Casey Neistat and Shane Dawson as speakers) and her wedding to Jake Paul. So does her comeback prove that Tana Mongeau is impossible to cancel? Watch this interview to find out.
Timestamps:
00:00-Who Is Tana Mongeau?
00:46-Presented by HubSpot
01:56-TanaCon: What Really Happened
05:48-Picking Better People To Work With
08:11-Red Flags Most Creators Overlook
09:24-The 30% & Double Standards
11:13-Regrets
12:34-$605M Wedding to Jake Paul
15:59-Inside Tana's Business
16:23-HubSpot Presents: Create Like The Greats
16:59-Inside Tana's Business (continued)
19:06-Prioritization: "You're not Bloomingdale's"
20:20-Tana's products (and not doing what MrBeast did)
22:57-Leaving enough money on table to buy an island
24:54-Tana's income streams & how much she makes
28:25-Living with David Dobrik & Future of Content Houses
30:46-Beating MrBeast for Creator of the Year
32:54-Tana in 5 years
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I interviewed Terry Crews about how he broke into Hollywood, changed YouTube with his Old Spice videos, and using deepfakes and AI to make videos after he's gone.
Timestamps:
00:00 - 01:10 Meet Terry Crews
01:11 - 01:51 Presented by HubSpot
01:52 - 05:25 Terry predicted this 25 years ago
05:26 - 06:48 Using NFL To build portfolio in...art?
06:49 - 08:11 Toy Story ruined Terry's animation career
08:12 - 12:57 Arnold Schwarzenegger story
12:58 - 16:05 Preparing for famous White Chicks role
16:06 - 17:49 Using “typecasting” to your advantage
17:50 - 20:33 "Creating your own sport"
20:34 - 20:56 Working with Old Spice
20:57 - 21:42 The Shine Online
21:43 - 23:58 Why working with Old Spice was "dangerous"
23:59 - 28:25 Terry's Deepfake & using AI
28:26 - 29:38 Deepfakes create new acting opportunities
29:39 - 35:47 Impact of deepfakes on copyright and remixes
35:48 - 38:47 "No medium is beneath me"
38:49 - 42:03 Working with Zach King & creative process
42:04 - 43:09 Surprise
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I interviewed Danny Duncan who is one of YouTube’s wildest creators — but he’s also one of the smartest. Years before MrBeast launched Beast Burger or Feastables and Logan Paul and KSI sold out stores with Prime, Duncan was crashing Zumiez’s website and selling out Tilly’s and Spencers with his popular merch line Virginity Rocks.
Danny Duncan shared untold stories about his early years (like living with Chris Chann in LA, working with Jason Lee of My Name is Earl), all the businesses he’s started (From 16 Handles to Good Sport), how he’s been able to sell $150 million of merch, and why he's not exactly just the "bad boy" people think he is. We were also joined by his manager Stefan Toler who had a lot of amazing stories to share.
(00:00 - 01:05) Meet Danny Duncan(01:06- 02:05) HubSpot's Inbound Conference 2023(02:06- 03:22) Danny's Motivation(03:26 - 05:55) Early Days on YouTube (05:56 - 08:46) First 10K Subscribers (08:47 - 11:04 ) Finding Winning Format (11:05 - 13:30) Pranks That Pushed The Limit (13:31- 18:04) Being Homeless (18:05 - 21:18) Launching "Virginity Rocks" & Initial Backlash(23:25 - 26:49) Turning Jokes into Million Dollar Brands (26:50 - 28: 37) Initial Backlash (28:38 - 29:40) Cancel Culture (29:41 - 31:15) Bucket List & Creator Pressure(31:16 -32:03) HubSpot Presents: The Shine Online (32:04 - 33:09) Why Danny Doesn’t Look at the Analytics (33:10 - 35:23) Dealing With Copycats (35:24 - 40:24) Danny's Manager: Getting Into 2,000+ Retailers (40:25 - 43:19) Brand 1: 16 Handles FroYo (43:20 - 46:49) Brand 2: Good Sport (46:50 - 49:09) Brand 3: Ketnipz(49:10 - 50:15) Brand 4: Monday Market(50:16 - 52:09) Where Danny Would Invest $100,000 (52:10 - 56:24) Danny’s YT Analytics (56:25 - 59:15) Danny’s Income Breakdown (59:16 - 1:02:02) The Future of Danny Duncan
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Paddy Galloway has worked with the biggest YouTube creators in the world like MrBeast, Ryan Trahan, Noah Kagan, Airrack, Jesser and more. He's also made video essays about how Peter McKinnon, Mark Rober, SSSniperwolf and many on how MrBeast himself (aka Jimmy Donaldson) became successful. In this interview, we spoke about how to grow a YouTube channel, how to start a YouTube channel, Shorts, monetization and the future of YouTube.
Timestamps:
(00:00 - 00:40) Intro
(00:41 - 02:07) Working with MrBeast
(02:08 - 03:55) Finding Great Video Ideas
(03:56 - 08:12) Writing Killer Intros & Titles
(08:13 - 10:25) Thumbnail Breakdown
(10:26 - 11:01) When It's Okay To Sacrifice Retention
(11:02 - 11:34) How To Make Shorts
(11:35 - 14:20) Testing New Formats
(14:21- 18:10) How Paddy Makes $50-100K Per Month
(18:11- 19:15) Future of YouTube
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I interviewed Hayden Hillier-Smith, who is the unseen force behind Logan Paul and the 5 billion views on his YouTube channel. In the process, he helped redefine what it means to be an editor on YouTube and shares some of his best lessons and stories for creators are editing their own videos or trying to bring on an editor.
Today, Hayden Hillier-Smith co-hosts a podcast with Jordan Orme called The Editing Podcast where he's had guests such as Ryan Trahan and Colin and Samir and he's also edited for MrBeast (including the recent "1,000 Blind People See For The First Time"), Sam & Colby, Alex Wassabi and more.
Timestamps:
(00:00) Teaser
(00:47) How it started
(01:48) Editing the vlogs
(03:30) Did Logan give direction?
(04:15) Editing with humor
(05:23) Logan's "Style Guide"
(06:56) Breaking records
(09:41) Tough moments
(11:00) Making better, more mature videos
(12:52) Eureka moments
(14:20) Editing with emotion
(15:45) 3 elements of a "good cut" 1
(16:39) Good vs Bad Storytelling (example)
(18:20) "Traditional editing" mistakes
(19:45) How Hayden Makes Money
(23:19) Looking Ahead
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I answer your questions after 8 years working inside YouTube & Instagram. Here’s our top questions from last week with timestamps below.
How do you stand out on Instagram in 2023 | (00:54)
What’s Instagram’s new “Broadcast” feature | (03:08)
Should you pay for Meta Verified? Was that a good move? | (06:26)
How to improve your YouTube Shorts? What do payouts look like? | (12:10)
What YouTube’s new CEO mean for creators? | (18:31)
Is “How To” content dead? | (24:48)
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How did Peter McKinnon turn $0.55 into 5.5 million subscribers on YouTube? In this episode, Peter talked about:
Which jobs can prepare you for a career as a creator
Why he quit his job when he only made $0.55 on YouTube
How he stood out in a saturated niche
What he learned about filmmaking from Casey Neistat
And more. I’ve been excited to share this one for a while, enjoy!
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