The Affiliate Marketing Podcast Lee-Ann Johnstone - Founder of Affiverse

This week we have not one, but two guest experts – Emily Leeb, CEO of Saroca and Claire Adamou, VP of Development at Saroca. They join Lee-Ann to talk about affiliate manager burnout, from the perspective of two experienced professionals in the iGaming industry. This is a big topic and it gives an eye-opening account, so we have split the episode into two parts. The conversation covers the signs of burnout, the importance of recognising and addressing it, and steps that leaders can take to support their teams….
Listen to find out more about:
Recognising and Addressing Affiliate Manager BurnoutSupporting Teams to Prevent Burnout in the iGaming Industry Recognising the Signs of Burnout
Key segments of this podcast and where you can tune in to go direct: \
[05:44] The Four Zones of Flow
[24:00] Complete a Self-Assessment for Stress and Burnout
[29:00] Bringing humanity back to the workplace 


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“I love Affiverse’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” 
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 
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In this episode, Lee-Ann Johnstone interviews Richard Dennys, CEO of Game Lounge, about his experience in the affiliate marketing industry. They discuss the differences between iGaming and eCommerce marketing strategies, the challenges and opportunities in the iGaming industry, and the importance of collaboration between operators and affiliates. Richard also shares his insights on emerging trends and shifts in affiliate marketing, emphasising the need for diversification and simplicity in affiliate strategies. The episode provides valuable insights for both newcomers and experienced professionals in the affiliate marketing space.

Listen to find out more about:
Richard's Experience in the Affiliate Industry Challenges and Opportunities in iGamingEmerging Trends and Shifts in Affiliate Marketing
Key segments of this podcast and where you can tune in to go direct:
[10:47] Transition from corporate network to publisher
[16:53] Differences between iGaming and eCommerce execution of objectives
[28:43] Consolidation in iGaming

Discover Affiliate Mastery at AM Leaders
Live event. April 16. Miami, FL.
A game-changing Affiliate Manager training workshop where you can learn from industry leaders, fine tune your affiliate program management skills, and stay ahead of the latest affiliate marketing trends in this tell-all Chatham House rules event.
Running in partnership with Hello Partner and Affiverse, this interactive workshop is your path to success. to affiliate program success. Don't miss out on this opportunity to learn from the best minds in the affiliate marketing industry. 
Book your ticket now


Rate, Review & Subscribe on Apple Podcasts 
“I love Affiverse’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” 
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 
Subscribe to our podcast HERE!

This week on the Affiliate Marketing Podcast, Brian McGuigan, Head of Media (Netherlands) at Klarna, joins Lee-Ann. They discuss the Affiliate Proposition of Klarna and how it leverages data to provide a tailored shopping experience for consumers. Brian shares insights on consumer behaviour and payment methods in different countries, as well as the challenges and opportunities of expanding into new regions. Brian also discusses the future of performance marketing and the importance of hyper-personalisation. He provides tips for brands to engage with Klarna and maximise their affiliate campaigns…

Listen to find out more about:
Expanding into New Regions – Challenges and OpportunitiesConsumer Behaviour and Payment Methods in Different CountriesThe Future of Performance Marketing
Key segments of this podcast and where you can tune in to go direct:
[07:45] Product Verticals and Opportunities for Brands.
[13:51] Tips for Affiliate Managers on Engaging with Klarna and Maximising Campaigns.
[24:05] Challenges and Opportunities that Affiliate Managers Can Learn From, Too.\


Discover Affiliate Mastery at AMLeaders
Live event. April 16. Miami, FL.
A game-changing Affiliate Manager training workshop where you can learn from industry leaders, fine tune your affiliate program management skills, and stay ahead of the latest affiliate marketing trends in this tell-all Chatham House rules event.
Running in partnership with Hello Partner and Affiverse, this interactive workshop is your path to affiliate program success. Don't miss out on this opportunity to learn from the best minds in the affiliate marketing industry. 


Book your ticket now


Rate, Review & Subscribe on Apple Podcasts 
“I love Affiverse’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 


Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” 
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 
Subscribe to our podcast HERE!

Welcome to a brand new season of the Affiliate Marketing Podcast. We are delighted to launch Season 16 with a huge player in the affiliate and media industry. Sharon Rechter is the Co-Founder and President of First Media, a leading media publisher with over 250 million followers and reaches 71% of US women every month across its brand portfolio. As President she has grown the business from a single linear cable channel to a global media business with over 200 employees across three countries. Sharon has created a phenomenal business empire and shares some of the best advice for affiliate managers and publishers just starting out….

Listen to find out more about:
How Sharon got to where she is todayThe consumer and content relationship ‘Data is King’ discussion‘Ad Fatigue’ – why if you're married to a concept, you can't grow and expand your audiences.
Key segments of this podcast and where you can tune in to go direct:
[11:20] The importance of content access[15:00] Why a brand needs to allow affiliates the freedom to get different results[33:15] Future trends
Discover Affiliate Mastery at AM Leaders
Live event. April 16. Miami, FL.
A game-changing Affiliate Manager training workshop where you can learn from industry leaders, fine tune your affiliate program management skills, and stay ahead of the latest affiliate marketing trends in this tell-all Chatham House rules event.
Running in partnership with Hello Partner and Affiverse, this interactive workshop is your path to success. to affiliate program success. Don't miss out on this opportunity to learn from the best minds in the affiliate marketing industry. 
Book your ticket now


Rate, Review & Subscribe on Apple Podcasts 
“I love Affiverse’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” 
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 
Subscribe to our podcast HERE!

It’s time to toast the end of another season of the Affiliate Marketing Podcast. This episode features highlights from Season 15. The topics covered include: expanding affiliate programs, addressing fraud in affiliate marketing, success as a female in the industry, crafting highly converting creatives, opportunities in the Asian market, regulations and trends in the Netherlands, building your personal brand… and so much more!

Listen to find out more about:
Expanding affiliate programs involves getting out of your comfort zone and aiming for bigger partners.Addressing fraud in affiliate marketing is crucial and requires proactive measures.Success as a female in affiliate marketing requires maintaining a positive mindset and continuously improving oneself.Crafting highly converting creatives involves finding a balance between eye-catching designs and not overwhelming customers.The Asian market offers significant opportunities for affiliate marketing.Building a personal brand is essential for promoting your affiliate program.Understanding regulations and trends in different markets, such as the Netherlands, is crucial for success in affiliate marketing.
Key segments of this podcast and where you can tune in to go direct:
[10:40] Anti-Fraud Tools and Strategies[14:12] Success as a Female in Affiliate Marketing[17:32] Crafting Highly Converting Creatives
Rate, Review & Subscribe on Apple Podcasts 
“I love Affiverse’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” 
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 
Subscribe to our podcast HERE!

This week on the Affiliate Marketing Podcast, we have a special episode for you to enjoy. Lee-Ann is sharing this insightful podcast that was recorded with two fellow Affiliate OG’s, KJ Rocker and Vasilii Gamov. The three of them met in London last month and this is your chance to hear them discuss what they believe will happen next in this ever-changing industry. Discover why keeping your mindset strong is key for a career in Affiliate Marketing…

Listen to find out more about:
Using AI in Affiliate Marketing Regulations and Licenses Mentorship – Why This Is a must-have Protecting Your Mental Health
Key segments of this podcast and where you can tune in to go direct:
[02:25] A Discussion on AI[23:30] The Four Questions That Any Affiliate Should Ask Themselves[26:08] The Importance of Sourcing a Mentor
The Final Countdown! Affiverse AMPLIFY 2024
Virtual Event – March 19 and 20
Grow your knowledge and make connections at our unmissable virtual event for Affiliates and Affiliate Managers.
Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them. Tickets are free but you must be registered. Or opt to watch at a time to suit you with an All Access Ticket.
Your All Access Ticket (£49) ensures that you can watch/listen to all of the content at a time to suit you AFTER the event. 
Get your ticket now! 

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.”
If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!