47 episodes
The Stack McGaw.io
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- Business
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4.6 • 21 Ratings
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If you want to nail your strategy, build a revenue machine and take your sales to the next level — it’s time to look at your tech stack.
Each week host Dan McGaw, CEO and founder of McGaw.io takes us to the bleeding edge of the modern tech stack. He speaks with people who are killing it in product, ops, sales, marketing and beyond to uncover the tech stack that’s making their wildly ambitious revenue goals a reality.
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How SumoQuote Hit a Consistent 33% Conversion Rate with Brandon Healey, VP of Sales & Marketing
SumoQuote has unique trial and demo formula, leading to a 33% conversion rate from free trial to new customer. Dan McGaw and Brandon Healey, VP of Sales & Marketing at SumoQuote discuss the journey from internal tool to a recently acquired saas company. Listen in to learn how Brandon uses tools like Webflow, Close CRM, Customer.io, and Zapier and about the importance of partner integrations.
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B2B Attribution Strategies to Drive Growth and Increase ROI with Andy Caron (RP), Drew Smith (Attributa), and Steffen Hedebrandt (Dreamdata)
Industry experts Andy Caron, President of Revenue Pulse, Drew Smith, Co-founder and CEO of Attributa, and Steffen Hedebrandt, Co-founder and CMO of Dreamdata, share insights on B2B attribution strategies for 2024 to help you drive growth and ROI.
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Drive Adoption and Scale Net Recurring Revenue without PQLs with Mallory Lee, VP of Revenue Operations at Nylas
Mallory Lee, VP of Revenue Operations at Nylas, shares her approach to product-led growth (PLG) and why they don't use product-qualified leads (PQLs), focusing on user engagement and identifying high-return users to drive adoption. Mallory discusses their KPIs, the importance of net revenue retention (NRR), and their stack, including tools like MadKudu and Inflection.
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Build a Customer-Centric Tech Stack for DTC and B2B Revenue Growth with Daan Goossens, VP of Growth at Mysa
Daan Goossens, the VP of Growth at Mysa smart thermostats, shares his strategic approach to marketing and growth. He delves into the tech stack employed by Mysa, which includes Shopify, Contentful, Google Tag Manager, Segment, Amplitude, and Customer.io. Daan emphasizes the criticality of balancing effort, payoff, and consumer impact. By reducing discount levels and focusing on revenue growth and profitability, Mysa has achieved remarkable success.
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Drive B2B Growth with a Customer-Centric Approach in Product-led Growth Strategies with Aaron Bird (Inflection), Laura Schaffer (Amplitude) and Francis Brero (MadKudu)
In this episode of The Stack, host Dan McGaw is joined by Aaron Bird, Laura Schaffer, and Francis Brero to discuss the rise of product-led growth (PLG) and its impact on the sales process. They explore how PLG can be a powerful tool for driving growth and expanding customer adoption, but caution that it may not be suitable for all companies. The panelists share insights on leveraging product analytics, segmenting users, and tailoring the PLG approach to fit the unique needs of each business.
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DTC Omnichannel Strategies using Data Centralization and Activation with Maxime Lagresle
Maxime Lagresle, Head of Data at Veronica Beard, shares insights on converting customers to omnichannel and leveraging tools like Fivetran and BigQuery to create personalized experiences. Explore the power of reverse ETL for data activation in marketing campaigns and how data centralization and activation drive revenue and enhance the DTC customer experience at Veronica Beard.
Customer Reviews
Insightful and helpful
Some great nuggets here on a topic not often taught or talked about-and one that changes constantly!
Top Notch Tech Stack Discussion
I just listened to thesdSD episode, “Customer Data: A Unified Taxonomy with Jared Gardner, VP of Demand at Sprinklr.” The format for this podcast is well though out. I enjoy the short breaks in the discussion with complimentary information provided by the host, Dan McGaw. I look forward to listening to the other episodes.
Lots of learning
Love the format of this show, I feel like I learn something new and useful each episode. They make integrating business tools sound like a blast :) Keep up the good work.