Apr 8, 2024
Over the recent months, I have observed how agencies have been experiencing the impact of economic uncertainty - including the stalling of client decision-making, frozen budgets, disappearing pipelines, and everything in between.
In their recent BenchPress report, The Wow Company described last year as 'brutal'...
Mar 3, 2024
Over recent episodes we’ve referenced many of the macro issues facing brands which have in turn slowed down or stalled new business opportunities for agencies.
But there’s an elephant in the room that we’ve yet to address; the growing trend of clients deciding to bring creative resource in-house.
In this episode...
Feb 5, 2024
EP85: Changing perception | Steve Garside | TMW
Have you ever felt that your agency is pigeonholed by clients and prospects as being a specialist in just one thing, where in reality you have so much more to offer?
Of course being seen as a specialist of any kind is a generally a good thing – we have many...
Jan 8, 2024
Here we are at the beginning of 2024 and it feels fitting for our first episode of the year to celebrate change.
Last Summer, 40 year old agency Thompson Brand Partners rebranded as ThreeTenSeven - the final iteration of the agency’s repositioning following a management buy-out in 2019.
At a time when we have seen so...
Dec 1, 2023
December 2023 marks seven years of Small Spark Theory. Mindblowing then that’s it’s taken this long for a dedicated episode on the topic of proposals - such a crucial element of the new business process but a perennial pain point all the same.
Joe Ardeeser was so determined to find a better solution for turning...